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parrish-hare.com website review
Visit site (opens in a new tab)Reviewed 23 October 202657 issues · 99 checks
This review found 57 issues worth fixing on parrish-hare.com, 29 of them high impact, across 99 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
63DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.8 s |
| May 9, 2026 | 1.9 s |
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.8 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.4 s |
| Aug 29, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 1.0 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.6 s
3.5 s
4.4 s
5.3 s
6.2 s
7.1 s
Speed
Reduce unused JavaScript
6.7 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.7 s faster on a phone.
Improve image delivery
3.7 s · 1.8 MB24 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.7 s faster on a phone.
Use efficient cache lifetimes
3.1 s · 575 KiB25 files are served with short cache lifetimes, so returning visitors download them again (575 KiB).
Render-blocking requests
3.4 s28 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.4 s.
Mobile performance score: 36
36/100Your mobile performance score is 36 (desktop: 100). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Olark and others), adding 3.2 MB and 2.0 s of main-thread time.
Google Tag Manager adds 693 ms
693 msGoogle Tag Manager costs a phone 693 ms of main-thread work and 918 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 476 ms
476 msGoogle CDN costs a phone 476 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Olark adds 333 ms
333 msOlark costs a phone 333 ms of main-thread work and 468 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Cloudflare CDN adds 231 ms
231 msCloudflare CDN costs a phone 231 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 201 ms. During a long task the page ignores taps.
Reduce unused CSS
34 KiBAbout 34 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 100 but mobile only 36. A gap that wide usually means heavy scripts and images that hit phones hardest.
Minify CSS
8 KiB8 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 62 ms
62 msYour server sent the HTML in 62 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 11.6 s
11.6 sThe first text or image appears after 11.6 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 23.1 s
23.1 sYour largest element takes 23.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Parrish-Hare gear solutions works closely with customers to…”.
Time to Interactive: 25.2 s
25.2 sThe page becomes fully interactive after 25.2 s. Good is under 3.8 s.
Speed Index: 11.6 s
11.6 sVisually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 804 ms
804 msScripts block taps and scrolling for 804 ms in total while the page loads. Good is under 200 ms.
37 images without width and height
37 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Largest content (LCP) got 46% faster for real visitors
-46%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.1 MB in 140 requests
6.1 MBYour homepage downloads 6.1 MB in 140 requests on a phone: scripts 2.9 MB (44), images 2.4 MB (45) and other files 371 KiB (22). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Parrish_Hare_Animated_Giff.gif weighs 1.2 MB. On a phone connection a single image that size takes seconds.
18 images in older formats
18 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
12 images below the first screen load straight away
12 images further down the page (1.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
7 images far larger than shown
383 KiB7 images are downloaded at several times the size a phone draws them, for example News_Hero_Banner.jpg at 1,920 px wide, shown at 351 px. Resized copies would save about 383 KiB.
About 1.7 g of CO₂ per visit
1.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.74 g of CO₂e: 209.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
2 elements use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (2 elements)
Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.
ARIA attributes must conform to valid values (2 elements)
ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
Hidden but focusable
9 elements hidden from screen readers can still receive keyboard focus.
ARIA input fields must have an accessible name (3 elements)
ARIA input fields must have an accessible name: 3 elements on the page fail this check, rated serious by axe-core.
ARIA toggle fields must have an accessible name (2 elements)
ARIA toggle fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.
Interactive controls must not be nested (2 elements)
Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
21 images without alt text
21 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
32 links without text
32 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
Alternative text of images should not be repeated as text (6 elements)
Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.
Elements marked as presentational should be consistently ignored (2 elements)
Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 20 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 1 problem
Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("images/content/pwh_logo_new.png")”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
148 internal links, 17 external
The homepage links to 148 pages on parrish-hare.com and 17 external pages.
4 checks passed
Title: 37 characters
Your title is a healthy 37 characters: “Home | Parrish-Hare Electrical Supply”.
Canonical URL set
The canonical URL is https://www.parrish-hare.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.parrish-hare.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.parrish-hare.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (774 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page points its canonical at the homepage
https://www.parrish-hare.com/home declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
2 pages share a title
/ and https://www.parrish-hare.com/home all use the title “Home | Parrish-Hare Electrical Supply”. Search engines can't tell which page to show for a search, so each competes with the others.
5 pages without a meta description
https://www.parrish-hare.com/shopcart, https://www.parrish-hare.com/home, https://www.parrish-hare.com/products, https://www.parrish-hare.com/catalog/shop/Cooper-Lighting-Solutions-Featured-Products/dept-1NA and https://www.parrish-hare.com/catalog/shop/Acuity-featured-products/dept-88I have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.parrish-hare.com/catalog/products/Fuses/dept-1NC and https://www.parrish-hare.com/catalog/products/Lighting/dept-1O6 use the same meta description. A description written for each page earns more clicks.
1 page without an H1
https://www.parrish-hare.com/home has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.parrish-hare.com/.
12 small tap targets
12 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'show')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 733 words of copy
The homepage carries about 733 words of visible text.
6 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Call 214-905-1001 today!”, “The Shop” and “Warehouse/Will-Call”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 5 testimonial or review blocks and 2 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 5 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at parrish-hare.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 57 issues on parrish-hare.com, including 17 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.