pasnormalstudios.com website review

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

About 435 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 690 ms faster on a phone.

5 long tasks block the main thread while loading, the longest for 458 ms. During a long task the page ignores taps.

A phone's processor spends 3.1 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,602 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

6 files are served with short cache lifetimes, so returning visitors download them again (107 KiB).

8 third-party services load with your homepage (Klaviyo, Cookiebot and klarnaservices.com and others), adding 882 KiB and 168 ms of main-thread time.

Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

1 image could be 96 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 58 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The layout shifts by 0.954 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 14.6 s. Good is under 3.8 s.

Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

Scripts block taps and scrolling for 584 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 175 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.3 MB in 116 requests on a phone: scripts 1.5 MB (69), images 442 KiB (25) and fonts 128 KiB (5). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 77.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

24 buttons have no accessible name, so screen readers announce just “button”.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

There are 3 <h1> headlines (“Autumn/Winter Pas Normal Studios x Salomon”, “Every day layers” and “Built to adapt”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 165 pages on pasnormalstudios.com and 5 external pages.

There is no https://pasnormalstudios.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://pasnormalstudios.com/collections/bundles and https://pasnormalstudios.com/eu/collections/bundles all use the title “Bundles | Pas Normal Studios”. Search engines can't tell which page to show for a search, so each competes with the others.

https://pasnormalstudios.com/collections/bundles, https://pasnormalstudios.com/eu/collections/bestsellers, https://pasnormalstudios.com/eu/collections/bundles, https://pasnormalstudios.com/eu/collections/base-layers and https://pasnormalstudios.com/eu/collections/jackets-gilets use the same meta description. A description written for each page earns more clicks.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://pasnormalstudios.com/pages/subscribe, whose canonical is https://pasnormalstudios.com/eu/pages/subscribe. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://pasnormalstudios.com/pages/subscribe has no <h1> headline, so visitors and search engines get no clear main topic.

https://pasnormalstudios.com/eu/collections/base-layers, https://pasnormalstudios.com/eu/collections/jackets-gilets, https://pasnormalstudios.com/eu/collections/speedsuits, https://pasnormalstudios.com/eu/collections/arm-leg-warmers and https://pasnormalstudios.com/eu/collections/accessories took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.

53 of 104 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

Large scripts ship without source maps.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 595 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 3 cookies (measured from a US location before any click).

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.