passion4all.nl website review

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

11 images could be 730 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

About 124 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 780 ms faster on a phone.

4 files are served with short cache lifetimes, so returning visitors download them again (87 KiB).

4 third-party services load with your homepage (jwwb.nl, Google Tag Manager and Plausible and others), adding 1.7 MB and 192 ms of main-thread time.

jwwb.nl costs a phone 115 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

4 long tasks block the main thread while loading, the longest for 129 ms. During a long task the page ignores taps.

About 26 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 6.1 s. Good is under 3.8 s.

Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

image-high-k11she.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

7 images further down the page (796 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

4 images are downloaded at several times the size a phone draws them, for example bs01-high-7u2mh2.jpg at 1,171 px wide, shown at 327 px. Resized copies would save about 180 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.48 g of CO₂e: 57.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA commands must have an accessible name: 246 elements on the page fail this check, rated serious by axe-core.

Images must have alternative text: 10 elements on the page fail this check, rated critical by axe-core.

95 tap targets are too small or too close together to hit reliably with a finger.

15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is only 13 characters: “Passion 4 All”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 43 characters: “Leuk kinderen, dames, baby kleren te vinden”. 70 to 160 characters is enough to sell the click.

There are 2 <h1> headlines (“” and “welkom,”). One clear main headline is easier for people and search engines.

The homepage links to 43 pages on passion4all.nl and 239 external pages.

There is no https://www.passion4all.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.passion4all.nl/winkelwagen and https://www.passion4all.nl/alg-voorwaarden-retour-formulier are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://www.passion4all.nl/winkelwagen, https://www.passion4all.nl/evenementen, https://www.passion4all.nl/alg-voorwaarden-retour-formulier, https://www.passion4all.nl/kleding and https://www.passion4all.nl/kleding/accessoires-1 have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.passion4all.nl/reviews, https://www.passion4all.nl/contact, https://www.passion4all.nl/evenementen, https://www.passion4all.nl/tabel-kleding-maten, https://www.passion4all.nl/bestellen and https://www.passion4all.nl/alg-voorwaarden-retour-formulier and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

150 of 170 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of null (reading 'addEventListener')”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 180 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.