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passoni.com website review

Visit site (opens in a new tab)Reviewed 22 October 202639 issues · 82 checks

This review found 39 issues worth fixing on passoni.com, 12 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.7 sMay 2Oct 171.9 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.9 s
May 9, 20261.8 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.8 s
Jul 11, 20261.9 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.1 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
135 ms84 msMay 2Oct 17109 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026129 ms
May 9, 2026120 ms
May 16, 2026120 ms
May 23, 2026120 ms
May 30, 2026120 ms
Jun 6, 2026123 ms
Jun 13, 2026117 ms
Jun 20, 2026109 ms
Jun 27, 2026103 ms
Jul 4, 202691 ms
Jul 11, 202690 ms
Jul 18, 202692 ms
Jul 25, 202695 ms
Aug 1, 202697 ms
Aug 8, 202698 ms
Aug 15, 2026100 ms
Aug 22, 2026103 ms
Aug 29, 2026104 ms
Sep 5, 2026105 ms
Sep 12, 2026108 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 2026104 ms
Oct 10, 2026105 ms
Oct 17, 2026109 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of passoni.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. passoni.com at 0.4 s0.4 s
  2. passoni.com at 0.8 s0.8 s
  3. passoni.com at 1.1 s1.1 s
  4. passoni.com at 1.5 s1.5 s
  5. passoni.com at 1.9 s1.9 s
  6. passoni.com at 2.3 s2.3 s
  7. passoni.com at 2.6 s2.6 s
  8. passoni.com at 3.0 s3.0 s

Speed

10 to fix62
  • Reduce unused JavaScript

    7.4 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.4 s faster on a phone.

  • Use efficient cache lifetimes

    3.8 s · 1.1 MB

    35 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Improve image delivery

    2.0 s · 2.2 MB

    10 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.

  • Render-blocking requests

    1.1 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62 (desktop: 53). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Stripe and Google Maps and others), adding 1.7 MB and 570 ms of main-thread time.

  • Font display

    500 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).

  • Reduce unused CSS

    310 ms · 78 KiB

    About 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • Google CDN adds 225 ms

    225 ms

    Google CDN costs a phone 225 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 92 ms

    92 ms

    Google Maps costs a phone 92 ms of main-thread work and 383 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 110 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 821 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.0 s

    18.0 s

    Your largest element takes 18.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Slider Passoni”.

  • Time to Interactive: 22.9 s

    22.9 s

    The page becomes fully interactive after 22.9 s. Good is under 3.8 s.

  • Speed Index: 10.4 s

    10.4 s

    Visually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.25

    0.25

    For real visitors the layout shifts by 0.25 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 18 images without width and height

    18 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 115 ms

    115 ms

    Real visitors wait 115 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 129 ms to 109 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 172 ms

    172 ms

    Scripts block the page for only 172 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 7.2 MB in 89 requests

    7.2 MB

    Your homepage downloads 7.2 MB in 89 requests on a phone: images 4.7 MB (27), scripts 1.9 MB (42) and other files 362 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 9 images far larger than shown

    2.0 MB

    9 images are downloaded at several times the size a phone draws them, for example 9387585d-6d89-493c-a7fb-43a3962f3d00.jpg at 2,388 px wide, shown at 390 px. Resized copies would save about 2.0 MB.

  • 2 images over 500 KB

    2 images weigh 1.4 MB together. On a phone connection a single image that size takes seconds.

  • 14 images in older formats

    14 images (4.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 7 images below the first screen load straight away

    7 images further down the page (1.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.0 g of CO₂ per visit

    2.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.04 g of CO₂e: 244.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9291
  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (19 elements)

    All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 28 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 31 WCAG 2.2 A/AA and best-practice rules on the phone render: 28 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10088
  • 3 H1 headlines

    There are 3 <h1> headlines (“Welcome to the Atelier Passoni”, “Made-to-Measure: The ultimate Passoni” and “Heritage in Racing: performance and comfort”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://passoni.it/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 53 internal links, 7 external

    The homepage links to 53 pages on passoni.com and 7 external pages.

5 checks passed
  • Meta description: 135 characters

    Your meta description is 135 characters: “Passoni has been producing high-performance custom-made bicycles since 1989, perfecting every detail to satisfy needs o…”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Passoni Titanio - Italian handmade titanium bikes”.

  • Canonical URL set

    The canonical URL is https://passoni.com/en.

  • Structured data in place

    Structured data found: WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://passoni.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (371 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    https://passoni.com/configurator has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8891
  • 18 small tap targets

    18 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 distorted images

    6 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 348 words of copy

    The homepage carries about 348 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT” and “START CONFIGURATION”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact”, “Start Configuration” and “LEARN MORE ABOUT PASSONI”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at passoni.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

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jQuery

Upkeep, stack, hiring and company data from programmable.info

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