patmcgrath.com website review

Google Tag Manager costs a phone 2.6 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 22.4 s on main-thread work while loading, 14.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Shopify costs a phone 1.2 s of main-thread work and 724 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

The page has 4,347 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, Shopify and alia-prod.com and others), adding 3.2 MB and 5.3 s of main-thread time.

About 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

34 images could be 921 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

50 files are served with short cache lifetimes, so returning visitors download them again (844 KiB).

alia-prod.com costs a phone 733 ms of main-thread work and 402 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 605 ms. During a long task the page ignores taps.

Polyfills for old browsers add 96 KiB JavaScript that modern phones do not need.

About 66 KiB of CSS is downloaded but never applied on this page.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

12 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

Visually, the page fills in at 26.5 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 5.1 s in total while the page loads. Good is under 200 ms.

The page becomes fully interactive after 42.8 s. Good is under 3.8 s.

Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 163 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 12.2 MB in 568 requests on a phone: media 4.7 MB (10), scripts 4.1 MB (159) and images 1.9 MB (116). Under 2 MB keeps phones on slow connections fast.

aliengelic_duo_Mobile_Header_1080x1350_0dc1bfbf-070a-4731-b8 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (151 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 3.47 g of CO₂e: 416.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 buttons have no accessible name, so screen readers announce just “button”.

ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.

5 tap targets are too small or too close together to hit reliably with a finger.

4 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

15 visible links have no text or label, so screen readers cannot say where they go.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 193 pages on patmcgrath.com and 6 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.patmcgrath.com/collections/music-award-look and https://www.patmcgrath.com/collections/exclusives have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=20121341&tm=gtm002&Ver=2&mid=c169b61d-8a39-48a8-93a2-217c4043ca45&bo=1&sid=885d2dd0d8d311f1b2395fd8f5f55b8c&vid=885d5550d8d311f1b7954b0feffe4c13&vids=1&msclkid=N&pi=91.

3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

5 errors were logged to the browser console while the page loaded, for example “Yo is not defined”.

12 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

Chrome logged issues while loading the page (“Cookie”).

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 367 words of visible text.

Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 32 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 80 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.