Programmable

Website review, no card needed

pawprosper.com logo

pawprosper.com website review

Visit site (opens in a new tab)Reviewed 11 November 202617 issues · 57 checks

This review found 17 issues worth fixing on pawprosper.com, 6 of them high impact, across 57 checks. The most urgent: page weight: 10.0 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.4 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.6 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.8 s
Aug 1, 20261.7 s
Aug 8, 20261.8 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20262.0 s
Sep 12, 20261.9 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
205 ms90 msMay 23Nov 7121 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026125 ms
May 30, 2026129 ms
Jun 6, 2026144 ms
Jun 13, 2026161 ms
Jun 20, 2026170 ms
Jun 27, 2026174 ms
Jul 4, 2026188 ms
Jul 11, 2026184 ms
Jul 18, 2026189 ms
Jul 25, 2026192 ms
Aug 1, 2026177 ms
Aug 8, 2026162 ms
Aug 15, 2026129 ms
Aug 22, 2026130 ms
Aug 29, 2026123 ms
Sep 5, 2026139 ms
Sep 12, 2026145 ms
Sep 19, 2026132 ms
Sep 26, 2026138 ms
Oct 3, 2026121 ms
Oct 10, 2026121 ms
Oct 17, 2026114 ms
Oct 24, 2026103 ms
Oct 31, 2026119 ms
Nov 7, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

pawprosper.com (opens in a new tab)

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

100

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 125 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed

  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 607 ms

    607 ms

    Real visitors wait 607 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

5 to fix18

  • Page weight: 10.0 MB

    10.0 MB

    Your homepage downloads 10.0 MB on a phone, 8.5 MB of it images (85%). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 4.2 MB together. On a phone connection a single image that size takes seconds.

  • 10 images far larger than shown

    4.6 MB

    10 images are downloaded at several times the size a phone draws them, for example pexels-barbara-olsen-7882338_1.jpg at 6,000 px wide, shown at 323 px. Resized copies would save about 4.6 MB.

  • 14 images below the first screen load straight away

    14 images further down the page (5.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images in older formats

    3 images (3.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.8 g of CO₂ per visit

    2.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.83 g of CO₂e: 339.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fix93

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 24 images without alt text

    24 images have no alt text, which hurts accessibility and image search.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 26 links without text

    26 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.

1 checks passed

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fix78

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (11 characters)

    Your title is only 11 characters: “Paw Prosper”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (308 characters)

    Your meta description is 308 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 153 internal links, 44 external

    The homepage links to 153 pages on pawprosper.com and 44 external pages.

5 checks passed

  • Canonical URL set

    The canonical URL is https://pawprosper.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pawprosper.com/sitemap.xml.

AI search readiness

1 to fix88

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (9,449 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://pawprosper.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90

  • 5 pages without a meta description

    https://pawprosper.com/collections/wheelchairs, https://pawprosper.com/collections/harnesses-leashes, https://pawprosper.com/collections/car-safety, https://pawprosper.com/collections/other-mobility-products and https://pawprosper.com/collections/fitness-rehabilitation have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://pawprosper.com/pages/brand/help-em-up, https://pawprosper.com/pages/brand/walkin-pets, https://pawprosper.com/pages/brand/respond-animal, https://pawprosper.com/pages/brand/fit-paws, https://pawprosper.com/pages/brand/k-9-carts and https://pawprosper.com/pages/brand/muffins-halo and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

5 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fix93

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed

  • Tap targets are thumb-sized

    8 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100

  • About 1,944 words of copy

    The homepage carries about 1,944 words of visible text.

7 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “JOIN FOR FREE”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Shop all”, “Contact us” and “Sign up”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 26 testimonial or review blocks, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: HubSpot.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies, 5 of them by other companies (measured from a US location before any click).

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pawprosper.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Forms · Ultimate Wishlist · Polar Analytics · Revenuehunt · cloudfront.net · activehosted.com · hubapi.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Aurora

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 17 issues on pawprosper.com, including 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25