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paypal.com website review
Visit site (opens in a new tab)Reviewed 11 October 202630 issues · 100 checks
This review found 30 issues worth fixing on paypal.com, 12 of them high impact, across 100 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 2.4 s |
| Apr 25, 2026 | 2.4 s |
| May 2, 2026 | 2.5 s |
| May 9, 2026 | 2.5 s |
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 188 ms |
| Apr 25, 2026 | 186 ms |
| May 2, 2026 | 182 ms |
| May 9, 2026 | 178 ms |
| May 16, 2026 | 175 ms |
| May 23, 2026 | 173 ms |
| May 30, 2026 | 173 ms |
| Jun 6, 2026 | 174 ms |
| Jun 13, 2026 | 175 ms |
| Jun 20, 2026 | 174 ms |
| Jun 27, 2026 | 175 ms |
| Jul 4, 2026 | 176 ms |
| Jul 11, 2026 | 177 ms |
| Jul 18, 2026 | 177 ms |
| Jul 25, 2026 | 179 ms |
| Aug 1, 2026 | 182 ms |
| Aug 8, 2026 | 184 ms |
| Aug 15, 2026 | 186 ms |
| Aug 22, 2026 | 183 ms |
| Aug 29, 2026 | 181 ms |
| Sep 5, 2026 | 179 ms |
| Sep 12, 2026 | 179 ms |
| Sep 19, 2026 | 177 ms |
| Sep 26, 2026 | 178 ms |
| Oct 3, 2026 | 179 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
paypal.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
4.5 s · 839 KiBAbout 839 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.
Use efficient cache lifetimes
2.1 s · 471 KiB31 files are served with short cache lifetimes, so returning visitors download them again (471 KiB).
Render-blocking requests
1.1 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Main-thread work: 4.4 s
A phone's processor spends 4.4 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,034 HTML elements
The page has 4,034 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 54
54/100Your mobile performance score is 54 (desktop: 71). Pages that score under 90 lose visitors before the first paint.
4 third-party services on the page
4 third-party services load with your homepage (Google CDN, Google Tag Manager and Google reCAPTCHA and others), adding 1.3 MB and 811 ms of main-thread time.
Google CDN adds 668 ms
668 msGoogle CDN costs a phone 668 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 193 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 30 KiBAbout 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 10.4 s
10.4 sThe first text or image appears after 10.4 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 12.8 s
12.8 sYour largest element takes 12.8 s to render on a phone. Google's threshold for “good” is 2.5 s.
Time to Interactive: 15.4 s
15.4 sThe page becomes fully interactive after 15.4 s. Good is under 3.8 s.
Speed Index: 10.4 s
10.4 sVisually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 188 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 97 ms
97 msReal visitors wait 97 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Total Blocking Time: 156 ms
156 msScripts block the page for only 156 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.036
0.036The layout barely moves while loading (CLS 0.036, good is under 0.1).
Images and page weight
Page weight: 3.0 MB in 127 requests
3.0 MBYour homepage downloads 3.0 MB in 127 requests on a phone: scripts 1.9 MB (71), other files 400 KiB (25) and fonts 293 KiB (3). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.85 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 102.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
2 checks passed
Every image has alt text
All 1 image in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 2 problems
Structured data found (Corporation, CreditCard, FinancialProduct and LoanOrCredit) but with 2 problems, for example “Service: no offers (price) block”.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
115 internal links, 11 external
The homepage links to 115 pages on paypal.com and 11 external pages.
7 checks passed
Meta description: 117 characters
Your meta description is 117 characters: “From paying friends to saving money or getting cash back when you shop, explore what the new PayPal app has to offer.”.
One H1 headline
Your main headline reads: “Pay, send, and save smarter”.
Title: 48 characters
Your title is a healthy 48 characters: “Pay, Send and Save Money with PayPal | PayPal US”.
Canonical URL set
The canonical URL is https://www.paypal.com/us/home.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.paypal.com/paypal-sitemap-index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,519 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (39 KiB, 152 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
/us/digital-wallet/send-receive-money/giving has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 90 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://www.paypalobjects.com/ncp-ui-web/consumer-home/8.2.3-legacy-v2/consent.min.css' fr…”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
7 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
2 redirects before the homepage
Opening https://paypal.com goes through 2 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
9 checks passed
Served over HTTPS
The homepage is served over HTTPS (paypal.com).
Valid certificate (154 days left)
The certificate from DigiCert Inc · DigiCert EV RSA CA G2 verifies for paypal.com and is valid for another 154 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://paypal.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 51 links work
All 51 links checked from your homepage (40 internal, 11 external) answered without errors.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
4 checks passed
Domain is 27 years old
27 yearspaypal.com was registered in Jul 1999 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only quovadisglobal.com, visa.com and digicert.com to issue certificates for paypal.com, so a mis-issued certificate from anyone else is refused.
DNSSEC is on
paypal.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Jul 2027
paypal.com is registered until Jul 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,547 words of copy
The homepage carries about 1,547 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Manage cookies and learn more”.
13 calls to action
The homepage has 13 calls to action, for example “Buy Now, Pay Later”, “Request Money” and “Start Selling”.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:pp._spf.paypal.com include:3ph1._spf.paypal.com include:3ph2._spf.paypal.com include:3ph3._spf.paypal.co…”.
DKIM signing found
A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Tailwind CSS
Company
- Founded
- 1998
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 30 issues on paypal.com, including 16 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
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- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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