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pdax.ph website review
Visit site (opens in a new tab)Reviewed 2 November 202643 issues · 82 checks
This review found 43 issues worth fixing on pdax.ph, 12 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 3.1 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.2 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.3 s |
| Jul 4, 2026 | 3.3 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.7 s |
| Aug 1, 2026 | 3.8 s |
| Aug 8, 2026 | 3.7 s |
| Aug 15, 2026 | 3.7 s |
| Aug 22, 2026 | 3.6 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.6 s |
| Sep 12, 2026 | 3.7 s |
| Sep 19, 2026 | 3.8 s |
| Sep 26, 2026 | 3.9 s |
| Oct 3, 2026 | 3.9 s |
| Oct 10, 2026 | 3.8 s |
| Oct 17, 2026 | 3.9 s |
| Oct 24, 2026 | 3.8 s |
| Oct 31, 2026 | 3.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 223 ms |
| May 23, 2026 | 228 ms |
| May 30, 2026 | 197 ms |
| Jun 6, 2026 | 177 ms |
| Jun 13, 2026 | 170 ms |
| Jun 20, 2026 | 174 ms |
| Jun 27, 2026 | 172 ms |
| Jul 4, 2026 | 170 ms |
| Jul 11, 2026 | 169 ms |
| Jul 18, 2026 | 164 ms |
| Jul 25, 2026 | 166 ms |
| Aug 1, 2026 | 167 ms |
| Aug 8, 2026 | 165 ms |
| Aug 15, 2026 | 162 ms |
| Aug 22, 2026 | 155 ms |
| Aug 29, 2026 | 158 ms |
| Sep 5, 2026 | 161 ms |
| Sep 12, 2026 | 165 ms |
| Sep 19, 2026 | 171 ms |
| Sep 26, 2026 | 170 ms |
| Oct 3, 2026 | 165 ms |
| Oct 10, 2026 | 161 ms |
| Oct 17, 2026 | 153 ms |
| Oct 24, 2026 | 155 ms |
| Oct 31, 2026 | 155 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
10.1 s · 8.4 MB13 images could be 8.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.1 s faster on a phone.
Render-blocking requests
1.4 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Clarity and others), adding 1.3 MB and 1.3 s of main-thread time.
Reduce unused JavaScript
450 ms · 620 KiBAbout 620 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Google CDN adds 658 ms
658 msGoogle CDN costs a phone 658 ms of main-thread work and 741 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 462 ms
462 msGoogle Tag Manager costs a phone 462 ms of main-thread work and 480 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 255 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
64 KiBAbout 64 KiB of CSS is downloaded but never applied on this page.
Use efficient cache lifetimes
11 KiB4 files are served with short cache lifetimes, so returning visitors download them again (11 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 15.2 s
15.2 sYour largest element takes 15.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 15.5 s
15.5 sThe page becomes fully interactive after 15.5 s. Good is under 3.8 s.
Speed Index: 7.4 s
7.4 sVisually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 730 ms
730 msScripts block taps and scrolling for 730 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.9 s
3.9 sReal visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 219 ms
219 msReal visitors wait 219 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.9 s
2.9 sReal visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.8 s
1.8 sReal visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
11 images without width and height
11 images have no width and height attributes, so the layout jumps as each one loads.
3 checks passed
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Tap response (INP) got 31% faster for real visitors
-31%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 223 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.085
0.085The layout barely moves while loading (CLS 0.085, good is under 0.1).
Images and page weight
Page weight: 10.5 MB in 75 requests
10.5 MBYour homepage downloads 10.5 MB in 75 requests on a phone: images 8.6 MB (17), scripts 1.4 MB (30) and other files 358 KiB (10). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 8.4 MB together. On a phone connection a single image that size takes seconds.
1 image far larger than shown
1.8 MB1 image is downloaded at several times the size a phone draws it, for example Homepage-Banner.png at 3,200 px wide, shown at 326 px. Resized copies would save about 1.8 MB.
5 images in older formats
5 images (8.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
Homepage-Banner.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (39 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 3.0 g of CO₂ per visit
2.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.98 g of CO₂e: 357.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (13 elements)
All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 24 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
25 internal links, 25 external
The homepage links to 25 pages on pdax.ph and 25 external pages.
7 checks passed
Meta description: 82 characters
Your meta description is 82 characters: “Buy, sell, and trade the world’s top cryptocurrencies at competitive market rates.”.
One H1 headline
Your main headline reads: “Trade Cryptocurrencies”.
Title: 57 characters
Your title is a healthy 57 characters: “PDAX | Cryptocurrency Trading Platform in the Philippines”.
Canonical URL set
The canonical URL is https://pdax.ph/.
Structured data in place
Structured data found: BreadcrumbList, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://pdax.ph/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://pdax.ph/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (409 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://pdax.ph/remittance is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
https://pdax.ph/online-investment-philippines and https://pdax.ph/how-invest-cryptocurrency-philippines all use the title “How to Invest in Digital Assets Philippines | PDAX”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages without a meta description
https://pdax.ph/promos, https://pdax.ph/contact-us and https://pdax.ph/Legal have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://pdax.ph/online-investment-philippines and https://pdax.ph/how-invest-cryptocurrency-philippines use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://pdax.ph/Legal, whose canonical is https://pdax.ph/legal. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
14 internal pages checked
We fetched 14 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 14 pages we checked loaded without an error.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://app.ardalio.com/ajax.pl' from origin 'https://pdax.ph' has been blocked by CORS policy: No …”.
No HTML doctype
The page has no <!DOCTYPE html>, so browsers render it in quirks mode.
2 checks passed
Tap targets are thumb-sized
7 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 392 words of copy
The homepage carries about 392 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more” and “Get started”.
5 calls to action
The homepage has 5 calls to action, for example “Get started - It’s free”, “Get started” and “Learn more about collectibles”.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pdax.ph, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- WordPress.com
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on pdax.ph, including 21 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.