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pecard.com website review

Visit site (opens in a new tab)Reviewed 10 November 202625 issues · 81 checks

This review found 25 issues worth fixing on pecard.com, 6 of them high impact, across 81 checks. The most urgent: 1 image over 500 KB. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.2 sMay 23Nov 71.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.2 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20262.3 s
Aug 22, 20262.2 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20261.8 s
Sep 19, 20261.9 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.2 s
Oct 17, 20262.0 s
Oct 24, 20261.7 s
Oct 31, 20261.5 s
Nov 7, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
235 ms125 msMay 23Nov 7184 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026138 ms
May 30, 2026142 ms
Jun 6, 2026140 ms
Jun 13, 2026150 ms
Jun 20, 2026160 ms
Jun 27, 2026163 ms
Jul 4, 2026170 ms
Jul 11, 2026175 ms
Jul 18, 2026178 ms
Jul 25, 2026188 ms
Aug 1, 2026196 ms
Aug 8, 2026196 ms
Aug 15, 2026222 ms
Aug 22, 2026187 ms
Aug 29, 2026175 ms
Sep 5, 2026171 ms
Sep 12, 2026158 ms
Sep 19, 2026157 ms
Sep 26, 2026162 ms
Oct 3, 2026163 ms
Oct 10, 2026191 ms
Oct 17, 2026204 ms
Oct 24, 2026211 ms
Oct 31, 2026207 ms
Nov 7, 2026184 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pecard.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pecard.com at 0.7 s0.7 s
  2. pecard.com at 1.5 s1.5 s
  3. pecard.com at 2.2 s2.2 s
  4. pecard.com at 3.0 s3.0 s
  5. pecard.com at 3.7 s3.7 s
  6. pecard.com at 4.5 s4.5 s
  7. pecard.com at 5.2 s5.2 s
  8. pecard.com at 6.0 s6.0 s

Speed

6 to fix72
  • Improve image delivery

    1.5 MB

    12 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 420 KiB

    About 420 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    500 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 958 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 135 ms

    135 ms

    Shopify costs a phone 135 ms of main-thread work and 634 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, 9gtb.com and shop.app and others), adding 717 KiB and 162 ms of main-thread time.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 215 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    30 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 8.6 s

    8.6 s

    Your largest element takes 8.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Red leather motorcycle jacket laid flat with a tin of leath…”.

  • Time to Interactive: 10.2 s

    10.2 s

    The page becomes fully interactive after 10.2 s. Good is under 3.8 s.

  • Tap response (INP) got 40% slower for real visitors

    +40%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 138 ms to 184 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

11 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 193 ms

    193 ms

    Real visitors wait 193 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 502 ms

    502 ms

    Real visitors wait 502 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 32% faster for real visitors

    -32%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 189 ms

    189 ms

    Scripts block the page for only 189 ms while loading. Good is under 200 ms.

  • Speed Index: 2.9 s

    2.9 s

    Visually, the page fills in at 2.9 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

5 to fix42
  • 1 image over 500 KB

    ezgif.com-optiwebp_2.webp weighs 4.7 MB. On a phone connection a single image that size takes seconds.

  • 4 images in older formats

    4 images (5.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • Page weight: 3.8 MB in 156 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 156 requests on a phone: images 1.9 MB (21), other files 864 KiB (83) and scripts 746 KiB (41). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    tundra-4641439_1920.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images far larger than shown

    283 KiB

    3 images are downloaded at several times the size a phone draws them, for example motorcycle-leather-dressing-2854316.webp at 800 px wide, shown at 160 px. Resized copies would save about 283 KiB.

  • About 1.1 g of CO₂ per visit

    1.06 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.06 g of CO₂e: 127.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8892
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 45 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 71 internal links, 5 external

    The homepage links to 71 pages on pecard.com and 5 external pages.

8 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Premium leather care & restoration products designed to clean, condition, & protect leather goods. Trusted solutions fo…”.

  • One H1 headline

    Your main headline reads: “PECARD LEATHER CARE”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “Pecard Leather Care | Trusted Since 1902”.

  • Canonical URL set

    The canonical URL is https://www.pecard.com/.

  • Structured data in place

    Structured data found: LocalBusiness.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pecard.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, logo, sameAs (social profiles) and contact details; url and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (774 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.pecard.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://www.pecard.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 small tap targets

    5 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix83
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 523 words of copy

    The homepage carries about 523 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop”, “Shop all products” and “Shop Now”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 45 testimonial or review blocks and a star rating.

  • Opening hours shown

    Your opening hours are on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pecard.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gorgias Live Chat Helpdesk · Judge Me Reviews · Forms · Page Speed Optimizer · Mbcbundlesapp

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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