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peck.it website review
Visit site (opens in a new tab)Reviewed 19 October 202646 issues · 89 checks
This review found 46 issues worth fixing on peck.it, 11 of them high impact, across 89 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #37,073 of 109,350 reviewed websitesbeats 60%
- #24,698 of 61,859 online storesbeats 54%
- #470 of 2,524 WooCommerce storesbeats 77%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 1.9 s |
| May 2, 2026 | 1.8 s |
| May 9, 2026 | 1.9 s |
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 105 ms |
| May 2, 2026 | 104 ms |
| May 9, 2026 | 102 ms |
| May 16, 2026 | 102 ms |
| May 23, 2026 | 101 ms |
| May 30, 2026 | 102 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 106 ms |
| Jun 20, 2026 | 110 ms |
| Jun 27, 2026 | 110 ms |
| Jul 4, 2026 | 111 ms |
| Jul 11, 2026 | 111 ms |
| Jul 18, 2026 | 108 ms |
| Jul 25, 2026 | 107 ms |
| Aug 1, 2026 | 105 ms |
| Aug 8, 2026 | 107 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 117 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 120 ms |
| Sep 12, 2026 | 117 ms |
| Sep 19, 2026 | 115 ms |
| Sep 26, 2026 | 116 ms |
| Oct 3, 2026 | 118 ms |
| Oct 10, 2026 | 120 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
2.8 s27 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, YouTube and Google Tag Manager and others), adding 2.8 MB and 1.3 s of main-thread time.
Improve image delivery
1.4 MB5 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
150 ms · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Mobile performance score: 74
74/100Your mobile performance score is 74 (desktop: 69). Pages that score under 90 lose visitors before the first paint.
Google CDN adds 402 ms
402 msGoogle CDN costs a phone 402 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
YouTube adds 326 ms
326 msYouTube costs a phone 326 ms of main-thread work and 971 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.2 s
A phone's processor spends 3.2 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 266 ms
266 msGoogle Tag Manager costs a phone 266 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
266 KiB10 files are served with short cache lifetimes, so returning visitors download them again (266 KiB).
Reduce unused CSS
150 ms · 135 KiBAbout 135 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 66 KiB66 KiB could be saved by minifying JavaScript.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 137 ms. During a long task the page ignores taps.
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 29.2 s
29.2 sThe page becomes fully interactive after 29.2 s. Good is under 3.8 s.
Speed Index: 8.8 s
8.8 sVisually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.4 s
3.4 sReal visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 29% slower for real visitors
+29%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 383 ms
383 msScripts block taps and scrolling for 383 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 3.0 s
3.0 sYour largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The first food hall in Milan, since 1883”. Most of its time is element render delay (2.2 s).
Tap response (INP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 105 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 119 ms
119 msReal visitors wait 119 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Images and page weight
Page weight: 16.8 MB in 134 requests
16.8 MBYour homepage downloads 16.8 MB in 134 requests on a phone: media 9.1 MB (3), images 3.9 MB (33) and scripts 2.8 MB (42). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
563 KiB2 images are downloaded at several times the size a phone draws them, for example GUSTO-ATTESO-scaled.jpg.webp at 1,920 px wide, shown at 342 px. Resized copies would save about 563 KiB.
3 images below the first screen load straight away
3 images further down the page (451 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.8 g of CO₂ per visit
4.77 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.77 g of CO₂e: 572.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
11 tap targets too small
11 tap targets are too small or too close together to hit reliably with a finger.
Positive tabindex
4 elements have a tabindex above 0, which scrambles the keyboard order.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (16 elements)
All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 9 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“The first food hall in Milan, since 1883” and “I nostri servizi”). One clear main headline is easier for people and search engines.
64 internal links, 7 external
The homepage links to 64 pages on peck.it and 7 external pages.
7 checks passed
Meta description: 104 characters
Your meta description is 104 characters: “Dal 1883 Peck è il tempio dell’enogastronomia milanese. Una storia di artigianalità, ricerca e passione.”.
Title: 40 characters
Your title is a healthy 40 characters: “The first food hall in Milan, since 1883”.
Canonical URL set
The canonical URL is https://peck.it/.
Structured data in place
Structured data found: BreadcrumbList, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://peck.it/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://peck.it/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (667 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://peck.it/carrello is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
https://peck.it/spesa-a-casa and https://peck.it/delivery all use the title “Spesa a Casa - Peck”. Search engines can't tell which page to show for a search, so each competes with the others.
12 pages without a meta description
https://peck.it/natale-peck-2026, https://peck.it/en, https://peck.it/chi-siamo, https://peck.it/i-nostri-negozi, https://peck.it/enoteca and https://peck.it/servizi and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://peck.it/delivery, whose canonical is https://peck.it/spesa-a-casa. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 small tap targets
4 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 341 words of copy
The homepage carries about 341 words of visible text.
5 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Shop Online” and “Shop online”.
3 short forms
3 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at peck.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager
Company
- Founded
- 1883
- Headquarters
- Milan
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on peck.it, including 20 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.