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pelsbarn.de website review

Visit site (opens in a new tab)Reviewed 4 November 202631 issues · 81 checks

This review found 31 issues worth fixing on pelsbarn.de, 11 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s2.3 sMay 16Oct 312.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.7 s
Jun 13, 20262.7 s
Jun 20, 20263.0 s
Jun 27, 20263.4 s
Jul 4, 20263.5 s
Jul 11, 20263.4 s
Jul 18, 20263.4 s
Jul 25, 20263.1 s
Aug 1, 20262.8 s
Aug 8, 20262.9 s
Aug 15, 20262.9 s
Aug 22, 20263.0 s
Aug 29, 20263.0 s
Sep 5, 20262.8 s
Sep 12, 20262.6 s
Sep 19, 20262.5 s
Sep 26, 20263.3 s
Oct 3, 20263.3 s
Oct 10, 20263.4 s
Oct 17, 20263.5 s
Oct 24, 20262.7 s
Oct 31, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
182 ms138 msMay 16Oct 31164 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026146 ms
May 23, 2026143 ms
May 30, 2026146 ms
Jun 6, 2026151 ms
Jun 13, 2026152 ms
Jun 20, 2026162 ms
Jun 27, 2026176 ms
Jul 4, 2026177 ms
Jul 11, 2026175 ms
Jul 18, 2026172 ms
Jul 25, 2026163 ms
Aug 1, 2026154 ms
Aug 8, 2026159 ms
Aug 15, 2026162 ms
Aug 22, 2026164 ms
Aug 29, 2026163 ms
Sep 5, 2026154 ms
Sep 12, 2026146 ms
Sep 19, 2026145 ms
Sep 26, 2026156 ms
Oct 3, 2026161 ms
Oct 10, 2026164 ms
Oct 17, 2026170 ms
Oct 24, 2026163 ms
Oct 31, 2026164 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pelsbarn.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pelsbarn.de at 0.7 s0.7 s
  2. pelsbarn.de at 1.3 s1.3 s
  3. pelsbarn.de at 2.0 s2.0 s
  4. pelsbarn.de at 2.7 s2.7 s
  5. pelsbarn.de at 3.4 s3.4 s
  6. pelsbarn.de at 4.0 s4.0 s
  7. pelsbarn.de at 4.7 s4.7 s
  8. pelsbarn.de at 5.4 s5.4 s

Speed

4 to fix64
  • Use efficient cache lifetimes

    1.0 s · 227 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (227 KiB).

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    850 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Improve image delivery

    450 ms · 82 KiB

    5 images could be 82 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 43 KiB

    About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 73 ms. During a long task the page ignores taps.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Cloudflare CDN, JSDelivr CDN and Shopify and others), adding 449 KiB and 5 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 112 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 8.9 s

    8.9 s

    Your largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 8.9 s

    8.9 s

    The page becomes fully interactive after 8.9 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.209

    0.209

    The layout shifts by 0.209 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 146 ms to 164 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 136 ms

    136 ms

    Real visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 441 ms

    441 ms

    Real visitors wait 441 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 2.2 s

    2.2 s

    Visually, the page fills in at 2.2 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix97
  • An image on the first screen is lazy-loaded

    Evergreen_Q4_banner_-_Homepage_-_Mobile_4abeee77-d08b-40eb-b is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.4 g of CO₂ per visit

    0.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.37 g of CO₂e: 44.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.3 MB in 66 requests

    1.3 MB

    Your homepage downloads 1.3 MB in 66 requests on a phone: scripts 695 KiB (35), fonts 376 KiB (8) and images 133 KiB (10). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7789
  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9291
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (169 characters)

    Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 41 internal links, 5 external

    The homepage links to 41 pages on pelsbarn.de and 5 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “pelsbarn.depelsbarn.de”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Pelsbarn - Deutschlands beruhigendes Hundebett – pelsbarn.de”.

  • Canonical URL set

    The canonical URL is https://pelsbarn.de/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://pelsbarn.de/sitemap.xml.

AI search readiness

2 to fix70
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Parts of the site are closed to 1 AI crawler

    Your robots.txt lets ChatGPT search (OAI-SearchBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

2 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (497 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://pelsbarn.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://pelsbarn.de/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 3 linked pages hidden from search

    https://pelsbarn.de/products/luxurioser-autositz-1-1-ip-5, https://pelsbarn.de/products/pelsbarn-kuhlendes-sofabett-4-mal-effektiver-bogo and https://pelsbarn.de/customer_authentication/redirect are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 8 pages without a meta description

    https://pelsbarn.de/collections/kollektion-26, https://pelsbarn.de/products/luxurioser-rucksitzschutz, https://pelsbarn.de/products/luxurioser-autositz-1-1-ip-5, https://pelsbarn.de/customer_authentication/redirect, https://pelsbarn.de/pages/faq and https://pelsbarn.de/collections/lux-collection and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages without an H1

    https://pelsbarn.de/collections/kollektion-26, https://pelsbarn.de/pages/unsere-pelsbarn-mission, https://pelsbarn.de/customer_authentication/redirect, https://pelsbarn.de/apps/parcelpanel, https://pelsbarn.de/collections/lux-collection and https://pelsbarn.de/collections/original-car-bed and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://pelsbarn.de/apps/parcelpanel has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    https://pelsbarn.de/customer_authentication/redirect took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 9678
  • 2 broken images

    2 images failed to load on a phone, for example https://cdn.klaviyomail.com/company/XNJMPa/images/a791a225-4b3e-46d5-93b8-aaef4d6113a9.png.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CERT_COMMON_NAME_INVALID”.

2 checks passed
  • Tap targets are thumb-sized

    14 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 18 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 673 words of copy

    The homepage carries about 673 words of visible text.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Zum Shop”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 57 other companies contacted

    Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pelsbarn.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Hotjar | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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