pencils.net website review

About 461 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

About 86 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

11 images could be 505 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

Shopify costs a phone 46 ms of main-thread work and 403 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 third-party services load with your homepage (Accessibe Accessibility Overlay, Shopify and Hexton and others), adding 757 KiB and 232 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.

5 files are served with short cache lifetimes, so returning visitors download them again (33 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 14.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner Image”.

The page becomes fully interactive after 14.7 s. Good is under 3.8 s.

Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 103 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.8 MB in 136 requests on a phone: scripts 1,005 KiB (42), images 984 KiB (15) and other files 637 KiB (68). Under 2 MB keeps phones on slow connections fast.

1 image (36 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (36 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 95.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 elements hidden from screen readers can still receive keyboard focus.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 69 characters, so Google will cut it off around 60: “Musgrave Pencil Company | American Made Custom Pencils | 931-684-3611”.

Your meta description is 296 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

13 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 80 pages on pencils.net and 2 external pages.

https://musgravepencil.com/collections/shop-all, https://musgravepencil.com/collections/best-sellers, https://musgravepencil.com/collections/apparel and https://musgravepencil.com/pages/capabilities-custom-pencils have no meta description, so Google writes the search snippet from whatever text it finds.

https://musgravepencil.com/pages/catalog, https://musgravepencil.com/pages/custom-pencil-options, https://musgravepencil.com/pages/pencil-customizer-build-your-own-pencil and https://musgravepencil.com/pages/capabilities-custom-pencils have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

3 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 image is served at too low a resolution for sharp phone screens.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 452 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.