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penoblo.de website review
Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 82 checks
This review found 31 issues worth fixing on penoblo.de, 9 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #50,340 of 99,063 reviewed websitesbeats 44%
- #31,913 of 54,218 online storesbeats 36%
- #30,425 of 49,190 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 195 ms |
| May 23, 2026 | 194 ms |
| May 30, 2026 | 179 ms |
| Jun 6, 2026 | 171 ms |
| Jun 13, 2026 | 164 ms |
| Jun 20, 2026 | 162 ms |
| Jun 27, 2026 | 164 ms |
| Jul 4, 2026 | 183 ms |
| Jul 11, 2026 | 181 ms |
| Jul 18, 2026 | 187 ms |
| Jul 25, 2026 | 187 ms |
| Aug 1, 2026 | 172 ms |
| Aug 8, 2026 | 181 ms |
| Aug 15, 2026 | 163 ms |
| Aug 22, 2026 | 133 ms |
| Aug 29, 2026 | 128 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 123 ms |
| Sep 19, 2026 | 129 ms |
| Sep 26, 2026 | 132 ms |
| Oct 3, 2026 | 136 ms |
| Oct 10, 2026 | 147 ms |
| Oct 17, 2026 | 162 ms |
| Oct 24, 2026 | 172 ms |
| Oct 31, 2026 | 187 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.8 s · 576 KiB19 images could be 576 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
6,338 HTML elements
The page has 6,338 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, gsitrix.com and Shopify and others), adding 2.0 MB and 669 ms of main-thread time.
Render-blocking requests
750 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Reduce unused JavaScript
589 KiBAbout 589 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 357 ms
357 msGoogle Tag Manager costs a phone 357 ms of main-thread work and 774 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 48 ms
48 msShopify costs a phone 48 ms of main-thread work and 769 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 145 ms. During a long task the page ignores taps.
Legacy JavaScript
78 KiBPolyfills for old browsers add 78 KiB JavaScript that modern phones do not need.
Use efficient cache lifetimes
62 KiB15 files are served with short cache lifetimes, so returning visitors download them again (62 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
19 KiBAbout 19 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 8.5 s
8.5 sYour largest element takes 8.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Pelikan, Füller, Souverän M800, 18Kt, Indian Ocean”.
Time to Interactive: 20.7 s
20.7 sThe page becomes fully interactive after 20.7 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.687
0.687The layout shifts by 0.687 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user INP: 206 ms
206 msReal visitors wait 206 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Speed Index: 3.7 s
3.7 sVisually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 213 ms
213 msScripts block taps and scrolling for 213 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 195 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 490 ms
490 msReal visitors wait 490 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 6.0 MB in 572 requests
6.0 MBYour homepage downloads 6.0 MB in 572 requests on a phone: images 3.0 MB (240), scripts 1.4 MB (99) and other files 1,000 KiB (172). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
pnb-campaign-montblanc-mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (67 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.7 g of CO₂ per visit
1.71 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.71 g of CO₂e: 205.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
23 text elements with low contrast
23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
20 links without text
20 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 122 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
613 internal links, 26 external
The homepage links to 613 pages on penoblo.de and 26 external pages.
7 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “Wir finden für jeden das richtige Schreibgerät | Mit Gratis Gravur & Versand | Über 47.869 Zufriedene Kunden ✔ Gratis B…”.
Title: 64 characters
Your title is a healthy 64 characters: “Schreibgeräte bei Penoblo | Die Nr.1 für Füller & Kugelschreiber”.
Canonical URL set
The canonical URL is https://www.penoblo.de/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.penoblo.de/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,481 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.penoblo.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages without a meta description
https://www.penoblo.de/collections/all, https://www.penoblo.de/policies/shipping-policy, https://www.penoblo.de/collections/neuheiten, https://www.penoblo.de/collections/sets-und-geschenksets and https://www.penoblo.de/collections/kalligrafie have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.penoblo.de/pages/marken, whose canonical is https://www.penoblo.de/pages/marken-bei-penoblo. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 pages without an H1
https://www.penoblo.de/collections/all, https://www.penoblo.de/policies/shipping-policy, https://www.penoblo.de/collections/sale, https://www.penoblo.de/collections/edle-schreibgerate, https://www.penoblo.de/pages/marken and https://www.penoblo.de/collections/refills and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://www.penoblo.de/collections/montblanc-kugelschreiber took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Scrolls sideways on phones
On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
161 of 168 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 870 words of copy
The homepage carries about 870 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Start”.
1 call to action
The homepage has 1 call to action, for example “Start”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at penoblo.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · cloudfront.net · penoblo.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Herrenberg
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on penoblo.de, including 16 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.