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pensefarma.com.br website review
Visit site (opens in a new tab)Reviewed 4 November 202654 issues · 93 checks
This review found 54 issues worth fixing on pensefarma.com.br, 18 of them high impact, across 93 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
55FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 4.4 s |
| May 23, 2026 | 4.4 s |
| May 30, 2026 | 4.3 s |
| Jun 6, 2026 | 4.2 s |
| Jun 13, 2026 | 4.1 s |
| Jun 20, 2026 | 4.0 s |
| Jun 27, 2026 | 4.0 s |
| Jul 4, 2026 | 4.0 s |
| Jul 11, 2026 | 4.0 s |
| Jul 18, 2026 | 4.0 s |
| Jul 25, 2026 | 4.1 s |
| Aug 1, 2026 | 4.1 s |
| Aug 8, 2026 | 4.1 s |
| Aug 15, 2026 | 4.1 s |
| Aug 22, 2026 | 4.1 s |
| Aug 29, 2026 | 4.0 s |
| Sep 5, 2026 | 4.0 s |
| Sep 12, 2026 | 4.0 s |
| Sep 19, 2026 | 4.0 s |
| Sep 26, 2026 | 4.0 s |
| Oct 3, 2026 | 4.1 s |
| Oct 10, 2026 | 4.3 s |
| Oct 17, 2026 | 4.5 s |
| Oct 24, 2026 | 4.7 s |
| Oct 31, 2026 | 4.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 221 ms |
| May 23, 2026 | 223 ms |
| May 30, 2026 | 215 ms |
| Jun 6, 2026 | 212 ms |
| Jun 13, 2026 | 210 ms |
| Jun 20, 2026 | 207 ms |
| Jun 27, 2026 | 207 ms |
| Jul 4, 2026 | 207 ms |
| Jul 11, 2026 | 202 ms |
| Jul 18, 2026 | 201 ms |
| Jul 25, 2026 | 197 ms |
| Aug 1, 2026 | 196 ms |
| Aug 8, 2026 | 198 ms |
| Aug 15, 2026 | 203 ms |
| Aug 22, 2026 | 205 ms |
| Aug 29, 2026 | 209 ms |
| Sep 5, 2026 | 213 ms |
| Sep 12, 2026 | 220 ms |
| Sep 19, 2026 | 230 ms |
| Sep 26, 2026 | 235 ms |
| Oct 3, 2026 | 235 ms |
| Oct 10, 2026 | 229 ms |
| Oct 17, 2026 | 226 ms |
| Oct 24, 2026 | 224 ms |
| Oct 31, 2026 | 227 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.4 s
3.7 s
4.9 s
6.1 s
7.3 s
8.6 s
9.8 s
Speed
Use efficient cache lifetimes
1.6 s · 394 KiB19 files are served with short cache lifetimes, so returning visitors download them again (394 KiB).
Reduce unused JavaScript
1.2 s · 690 KiBAbout 690 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Render-blocking requests
1.3 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 35
35/100Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (vtexassets.com, Google Tag Manager and TikTok and others), adding 3.4 MB and 1.4 s of main-thread time.
Improve image delivery
750 ms · 357 KiB5 images could be 357 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.
vtexassets.com adds 602 ms
602 msvtexassets.com costs a phone 602 ms of main-thread work and 2.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 457 ms
457 msGoogle Tag Manager costs a phone 457 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
350 ms · 57 KiBPolyfills for old browsers add 57 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
Reduce unused CSS
300 ms · 95 KiBAbout 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,800 HTML elements
The page has 1,800 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 216 ms. During a long task the page ignores taps.
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 414 ms
414 msYour server sent the HTML in 414 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.43
0.43For real visitors the layout shifts by 0.43 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 16.7 s
16.7 sYour largest element takes 16.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “3% de desconto 5% de desconto 7% de desconto 3% de desconto…”.
Time to Interactive: 23.2 s
23.2 sThe page becomes fully interactive after 23.2 s. Good is under 3.8 s.
Speed Index: 7.9 s
7.9 sVisually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.37
0.37The layout shifts by 0.37 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user LCP: 3.4 s
3.4 sReal visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 220 ms
220 msReal visitors wait 220 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 941 ms
941 msReal visitors wait 941 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Total Blocking Time: 430 ms
430 msScripts block taps and scrolling for 430 ms in total while the page loads. Good is under 200 ms.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 221 ms to 227 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.4 s to 4.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 3.5 MB in 149 requests
3.5 MBYour homepage downloads 3.5 MB in 149 requests on a phone: scripts 1.8 MB (60), fonts 1,013 KiB (6) and images 461 KiB (34). Under 2 MB keeps phones on slow connections fast.
3 images far larger than shown
484 KiB3 images are downloaded at several times the size a phone draws them, for example 4fb32620-1279-40dc-9c5b-4a481d6e0bc7___30c7c6170244c59be5bbc at 1,900 px wide, shown at 350 px. Resized copies would save about 484 KiB.
About 1.0 g of CO₂ per visit
0.99 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 119.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (12 elements)
Alternative text of images should not be repeated as text: 12 elements on the page fail this check, rated minor by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “Compre os melhores medicamentos na sua farmácia online - Pense Farma”.
32 links crawlers can't follow
32 links have no real href, so search engines can't follow them.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
12 internal links, 1 external
The homepage links to 12 pages on pensefarma.com.br and 1 external page.
4 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Na Pense Farma, você encontra os melhores medicamentos em nossa farmácia online com uma ampla variedade de produtos. Ac…”.
Canonical URL set
The canonical URL is https://www.pensefarma.com.br/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.pensefarma.com.br/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
10%A phone browser shows 177 words, but the HTML your server sends has only 18. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No llms.txt
There is no https://www.pensefarma.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Other pages
3 linked pages hidden from search
https://www.pensefarma.com.br/384, https://www.pensefarma.com.br/genericos and https://www.pensefarma.com.br/491 are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
3 pages share a meta description
https://www.pensefarma.com.br/384, https://www.pensefarma.com.br/genericos and https://www.pensefarma.com.br/491 use the same meta description. A description written for each page earns more clicks.
3 pages with very little text
https://www.pensefarma.com.br/shampoo-johnson-s-baby-regular-com-200ml-11992/p, https://www.pensefarma.com.br/saude-e-bem-estar/geriatria/fraldas and https://www.pensefarma.com.br/protex have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
https://www.pensefarma.com.br/medicamentos took over 3 s to send its HTML from our server.
12 internal pages checked
We fetched 12 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 12 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 12 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
19 small tap targets
19 of 56 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.
3 low-resolution images
3 images are served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 177 words
The homepage has only about 177 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and TikTok Pixel.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pensefarma.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- React
- Analytics
- Google Tag Manager
- Hosting
- CloudFront
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 54 issues on pensefarma.com.br, including 25 speed issues, 5 SEO issues and 7 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.