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people-pharm.com website review
Visit site (opens in a new tab)Reviewed 7 November 202644 issues · 83 checks
This review found 44 issues worth fixing on people-pharm.com, 15 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.0 s
3.5 s
4.1 s
4.7 s
Speed
Improve image delivery
8.8 s · 1.5 MB3 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.8 s faster on a phone.
Mobile performance score: 65
65/100Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
500 ms · 97 KiB23 files are served with short cache lifetimes, so returning visitors download them again (97 KiB).
Reduce unused CSS
300 ms · 22 KiBAbout 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Font display
250 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).
Render-blocking requests
200 ms11 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.
Legacy JavaScript
150 ms · 20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
3 third-party services on the page
3 third-party services load with your homepage (Bootstrap Chinese network, Cloudflare and Google Fonts), adding 141 KiB and 73 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
2 checks passed
Main-thread work: 0.4 s
A phone's processor spends 0.4 s on main-thread work while loading, 99 ms of it running JavaScript. That is comfortably low.
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 15.1 s
15.1 sYour largest element takes 15.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 15.1 s
15.1 sThe page becomes fully interactive after 15.1 s. Good is under 3.8 s.
Speed Index: 7.1 s
7.1 sVisually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0.062
0.062The layout barely moves while loading (CLS 0.062, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
1 image over 500 KB
en-fdf-115145.jpg weighs 1.3 MB. On a phone connection a single image that size takes seconds.
4 images far larger than shown
1.4 MB4 images are downloaded at several times the size a phone draws them, for example en-fdf-115145.jpg at 1,920 px wide, shown at 390 px. Resized copies would save about 1.4 MB.
Page weight: 2.7 MB in 59 requests
2.7 MBYour homepage downloads 2.7 MB in 59 requests on a phone: images 2.4 MB (31), fonts 135 KiB (4) and scripts 82 KiB (11). Under 2 MB keeps phones on slow connections fast.
4 images in older formats
4 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.76 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
12 links without text
12 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
Headings skip levels
Headings skip levels (h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
32 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 11 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://people-pharm.com/sitemap.xml, so Google discovers your pages only by following links.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
68 internal links, 4 external
The homepage links to 68 pages on people-pharm.com and 4 external pages.
3 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “In the vast land of northeast China, there are many big mountains and mountainous areas, where the soil is black and ri…”.
Title: 46 characters
Your title is a healthy 46 characters: “Changchun People Pharmaceutical Tech Co., Ltd.”.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://people-pharm.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (530 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://people-pharm.com/news/en/News-20200825-050013.html has no <title>, so Google invents the link text in results.
6 pages share a title
/, https://people-pharm.com/product/en/list/product-1.html, https://people-pharm.com/case/en/list/case-1.html, https://people-pharm.com/news/en/list/news-1.html, https://people-pharm.com/message/en/feedback.html and https://people-pharm.com/article/en/list/article-1.html all use the title “Changchun People Pharmaceutical Tech Co., Ltd.”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages without a meta description
https://people-pharm.com/about/en/about-us.html, https://people-pharm.com/product/en/Product-20210629-015141.html and https://people-pharm.com/news/en/News-20200825-050013.html have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages share a meta description
https://people-pharm.com/product/en/list/product-1.html, https://people-pharm.com/case/en/list/case-1.html, https://people-pharm.com/news/en/list/news-1.html, https://people-pharm.com/message/en/feedback.html and https://people-pharm.com/article/en/list/article-1.html use the same meta description. A description written for each page earns more clicks.
6 pages without an H1
https://people-pharm.com/about/en/about-us.html, https://people-pharm.com/product/en/list/product-1.html, https://people-pharm.com/case/en/list/case-1.html, https://people-pharm.com/news/en/list/news-1.html, https://people-pharm.com/message/en/feedback.html and https://people-pharm.com/article/en/list/article-1.html have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
13 small tap targets
13 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 460 words of copy
The homepage carries about 460 words of visible text.
3 checks passed
3 calls to action
The homepage has 3 calls to action, for example “CONTACT US”, “CONTACT US NOW >>” and “Alibaba Online Shop”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Cloudflare Web Analytics.
Privacy and tracking
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at people-pharm.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on people-pharm.com, including 9 speed issues, 8 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.