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pepperjoe.com website review

Visit site (opens in a new tab)Reviewed 4 November 202633 issues · 81 checks

This review found 33 issues worth fixing on pepperjoe.com, 12 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.1 sMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
123 ms103 msMay 16Oct 31121 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026105 ms
May 23, 2026106 ms
May 30, 2026110 ms
Jun 6, 2026112 ms
Jun 13, 2026113 ms
Jun 20, 2026116 ms
Jun 27, 2026117 ms
Jul 4, 2026118 ms
Jul 11, 2026115 ms
Jul 18, 2026116 ms
Jul 25, 2026113 ms
Aug 1, 2026112 ms
Aug 8, 2026112 ms
Aug 15, 2026112 ms
Aug 22, 2026112 ms
Aug 29, 2026112 ms
Sep 5, 2026112 ms
Sep 12, 2026112 ms
Sep 19, 2026112 ms
Sep 26, 2026110 ms
Oct 3, 2026110 ms
Oct 10, 2026109 ms
Oct 17, 2026113 ms
Oct 24, 2026120 ms
Oct 31, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pepperjoe.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pepperjoe.com at 4.3 s4.3 s
  2. pepperjoe.com at 8.6 s8.6 s
  3. pepperjoe.com at 12.9 s12.9 s
  4. pepperjoe.com at 17.3 s17.3 s
  5. pepperjoe.com at 21.6 s21.6 s
  6. pepperjoe.com at 25.9 s25.9 s
  7. pepperjoe.com at 30.2 s30.2 s
  8. pepperjoe.com at 34.5 s34.5 s

Speed

9 to fix61
  • Reduce unused JavaScript

    3.2 s · 590 KiB

    About 590 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.2 s faster on a phone.

  • Improve image delivery

    1.3 s · 299 KiB

    6 images could be 299 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Judge.me and Klaviyo and others), adding 1.8 MB and 777 ms of main-thread time.

  • Shopify adds 289 ms

    289 ms

    Shopify costs a phone 289 ms of main-thread work and 911 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    300 ms · 56 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (56 KiB).

  • 2,332 HTML elements

    The page has 2,332 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 131 ms

    131 ms

    Klaviyo costs a phone 131 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    200 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    20 KiB

    About 20 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 21.2 s

    21.2 s

    Your largest element takes 21.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Golden Hour Seed Starting on wooden bench with soil, tools …”.

  • Time to Interactive: 21.4 s

    21.4 s

    The page becomes fully interactive after 21.4 s. Good is under 3.8 s.

  • Speed Index: 10.0 s

    10.0 s

    Visually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 105 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 106 ms

    106 ms

    Real visitors wait 106 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 569 ms

    569 ms

    Real visitors wait 569 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 119 ms

    119 ms

    Scripts block the page for only 119 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 5.1 MB in 469 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 469 requests on a phone: other files 1.7 MB (272), images 1.5 MB (55) and scripts 1.5 MB (94). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    golden-hour-seed-starting-Home.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    287 KiB

    1 image is downloaded at several times the size a phone draws it, for example 72c82d3f-b8fa-4a1b-a5ca-93a0fca2231f.jpeg at 1,600 px wide, shown at 185 px. Resized copies would save about 287 KiB.

  • 1 image in older formats

    1 image (327 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 172.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 9091
  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 23 images without alt text

    23 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10085
  • Title is long (83 characters)

    Your title is 83 characters, so Google will cut it off around 60: “Pepper Joe's | Hot Pepper Seeds | 300+ Varieties | Same Day Shipping – Pepper Joe’s”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 254 internal links, 12 external

    The homepage links to 254 pages on pepperjoe.com and 12 external pages.

5 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Pepper Joe's has the world's hottest pepper seeds: Carolina Reaper, Ghost, Habanero. Plus rare seed varieties, live pla…”.

  • Canonical URL set

    The canonical URL is https://pepperjoe.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pepperjoe.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://pepperjoe.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,957 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    https://pepperjoe.com/collections/new-pepper-seeds has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 120 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    1 page of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=4010745&Ver=2&mid=f950a39e-e17f-4c8f-8c4a-603c2892b381&bo=1&sid=db6f4470d88611f19a5151ff8a8ce0fe&vid=db6f64e0d88611f180cf69d1461c0879&vids=1&msclkid=N&pi=918639831&lg=.

  • 20 small tap targets

    20 of 62 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “fetchFreshProductsViaStorefront error: AbortError: signal is aborted without reason”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 128 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 858 words of copy

    The homepage carries about 858 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Pepper Seeds” and “Shop Grow Supplies”.

  • 53 calls to action

    The homepage has 53 calls to action, for example “Shop All”, “Shop By Variety” and “Shop By Heat Level”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pepperjoe.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Advanced Wishlist · Frequently Bought · Judge Me Reviews · Klaviyo Email Marketing Sms · My Wishlist Share Remind · Avada Upsell · Forms · Appikon Back In Stock · accessibilityspark.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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