percivalclo.com website review

A phone's processor spends 25.5 s on main-thread work while loading, 10.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 23,448 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Google Tag Manager costs a phone 1.2 s of main-thread work and 756 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Shopify and others), adding 2.0 MB and 3.2 s of main-thread time.

47 files are served with short cache lifetimes, so returning visitors download them again (2.9 MB).

About 1.4 MB of JavaScript is downloaded but never used on this page.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

2 images could be 477 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

Facebook costs a phone 561 ms of main-thread work and 287 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 549 ms. During a long task the page ignores taps.

Shopify costs a phone 511 ms of main-thread work and 237 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Yotpo costs a phone 333 ms of main-thread work and 340 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

27 KiB could be saved by minifying JavaScript.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

Polyfills for old browsers add 58 KiB JavaScript that modern phones do not need.

11 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 48.4 s. Good is under 3.8 s.

Visually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 2.3 s in total while the page loads. Good is under 200 ms.

Your largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Real visitors wait 457 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 229 ms to 311 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Your homepage downloads 9.1 MB in 506 requests on a phone: scripts 3.4 MB (131), images 2.2 MB (38) and fonts 1.7 MB (7). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 2.57 g of CO₂e: 308.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

243 visible links have no text or label, so screen readers cannot say where they go.

140 form fields have no label, so screen readers announce an empty box and autofill guesses.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Structured data found (BreadcrumbList, Organization and WebSite) but with 5 problems, for example “Organization: logo is not an absolute URL ("//www.percivalclo.com/cdn/shop/files/favicon.png?crop=c…”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 362 pages on percivalclo.com and 4 external pages.

https://www.percivalclo.com/collections/stocking-filler-gifts and https://www.percivalclo.com/collections/luxury-gifts-for-men use the same meta description. A description written for each page earns more clicks.

https://www.percivalclo.com/pages/the-percival-gift-shop, https://www.percivalclo.com/collections/the-metropolitan-mover, https://www.percivalclo.com/collections/the-sartorial-savant and https://www.percivalclo.com/collections/the-frequent-flyer took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 148 found) and read each the way a search engine does.

157 of 319 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your longest form asks for 10 fields (1 required). Every extra field lowers completion.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,412 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 47 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.