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perfumebox.com website review

Visit site (opens in a new tab)Reviewed 8 November 202621 issues · 78 checks

This review found 21 issues worth fixing on perfumebox.com, 6 of them high impact, across 78 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s1.8 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.0 s
May 23, 20263.0 s
May 30, 20263.0 s
Jun 6, 20262.9 s
Jun 13, 20262.9 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20262.9 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20263.0 s
Aug 1, 20263.1 s
Aug 8, 20263.1 s
Aug 15, 20263.1 s
Aug 22, 20262.9 s
Aug 29, 20262.7 s
Sep 5, 20262.5 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.0 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
192 ms146 msMay 16Oct 31151 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026163 ms
May 23, 2026168 ms
May 30, 2026162 ms
Jun 6, 2026162 ms
Jun 13, 2026162 ms
Jun 20, 2026162 ms
Jun 27, 2026164 ms
Jul 4, 2026168 ms
Jul 11, 2026172 ms
Jul 18, 2026176 ms
Jul 25, 2026178 ms
Aug 1, 2026181 ms
Aug 8, 2026181 ms
Aug 15, 2026187 ms
Aug 22, 2026183 ms
Aug 29, 2026178 ms
Sep 5, 2026169 ms
Sep 12, 2026161 ms
Sep 19, 2026167 ms
Sep 26, 2026166 ms
Oct 3, 2026163 ms
Oct 10, 2026161 ms
Oct 17, 2026156 ms
Oct 24, 2026154 ms
Oct 31, 2026151 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of perfumebox.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. perfumebox.com at 0.4 s0.4 s
  2. perfumebox.com at 0.8 s0.8 s
  3. perfumebox.com at 1.1 s1.1 s
  4. perfumebox.com at 1.5 s1.5 s
  5. perfumebox.com at 1.9 s1.9 s
  6. perfumebox.com at 2.3 s2.3 s
  7. perfumebox.com at 2.6 s2.6 s
  8. perfumebox.com at 3.0 s3.0 s

Speed

5 to fix79
  • Render-blocking requests

    1.1 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 79

    79/100

    Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    150 ms · 348 KiB

    15 images could be 348 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    300 ms · 26 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (26 KiB).

  • 2,714 HTML elements

    The page has 2,714 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, parcelwill.com and shop.app and others), adding 248 KiB and 2 ms of main-thread time.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.4 s

    A phone's processor spends 0.4 s on main-thread work while loading, 43 ms of it running JavaScript. That is comfortably low.

  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 4.9 s

    4.9 s

    Your largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 4.9 s

    4.9 s

    The page becomes fully interactive after 4.9 s. Good is under 3.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 163 ms to 151 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

11 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 487 ms

    487 ms

    Real visitors wait 487 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 36% faster for real visitors

    -36%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.098

    0.098

    The layout barely moves while loading (CLS 0.098, good is under 0.1).

  • Speed Index: 2.6 s

    2.6 s

    Visually, the page fills in at 2.6 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 2.1 MB in 123 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 123 requests on a phone: images 1.6 MB (79), scripts 312 KiB (33) and HTML 102 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Nitro_5oz_web_banner_baac312e-c9bc-4780-a508-ebf398164c67.pn is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.6 g of CO₂ per visit

    0.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.58 g of CO₂e: 69.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8692
  • 114 text elements with low contrast

    114 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 114 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9296
  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 338 internal links, 18 external

    The homepage links to 338 pages on perfumebox.com and 18 external pages.

8 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Shop authentic designer perfumes and colognes for men & women at Perfume Box. Explore top brands at unbeatable prices w…”.

  • One H1 headline

    Your main headline reads: “Shop Top Perfume & Cologne Brands at The Perfume Box”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Perfume Box | Authentic Perfumes & Colognes Online”.

  • Canonical URL set

    The canonical URL is https://perfumebox.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Event, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://perfumebox.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,713 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://perfumebox.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix75
  • 1 linked page is broken

    Your homepage links to https://perfumebox.com/collections, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 125 found) and read each the way a search engine does.

6 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 53 small tap targets

    53 of 172 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 1,799 words of copy

    The homepage carries about 1,799 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop Now”, “Track Order” and “shop NOW”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 192 testimonial or review blocks, 13 customer or partner logos, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at perfumebox.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 18 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blotout Edgetag · Uppromote Affiliate · Wishlist Hero · Wisepops Popup Builder Cro · Fraud Guard · Judge Me Reviews · Route Protection Tracking · Frequently Bought · Preorder Manager · Accessibly App · Affliate By Secomapp · Countdown Timer · tidio.co · trustpilot.com · emotivecdn.io · klaviyo.com · getredo.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 21 issues on perfumebox.com, including 8 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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