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pet-lab.com.au website review
Visit site (opens in a new tab)Reviewed 9 November 202628 issues · 84 checks
This review found 28 issues worth fixing on pet-lab.com.au, 10 of them high impact, across 84 checks. The most urgent: 5,683 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #7,189 of 101,833 reviewed websitesbeats 90%
- #4,117 of 56,448 online storesbeats 89%
- #3,994 of 51,320 Shopify storesbeats 88%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 115 ms |
| May 30, 2026 | 118 ms |
| Jun 6, 2026 | 120 ms |
| Jun 13, 2026 | 120 ms |
| Jun 20, 2026 | 121 ms |
| Jun 27, 2026 | 120 ms |
| Jul 4, 2026 | 120 ms |
| Jul 11, 2026 | 120 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 121 ms |
| Aug 1, 2026 | 121 ms |
| Aug 8, 2026 | 124 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 139 ms |
| Sep 5, 2026 | 144 ms |
| Sep 12, 2026 | 145 ms |
| Sep 19, 2026 | 144 ms |
| Sep 26, 2026 | 144 ms |
| Oct 3, 2026 | 145 ms |
| Oct 10, 2026 | 145 ms |
| Oct 17, 2026 | 145 ms |
| Oct 24, 2026 | 145 ms |
| Oct 31, 2026 | 145 ms |
| Nov 7, 2026 | 145 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
5,683 HTML elements
The page has 5,683 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 5.6 s
A phone's processor spends 5.6 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 67
67/100Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
200 ms · 743 KiB44 files are served with short cache lifetimes, so returning visitors download them again (743 KiB).
8 third-party services on the page
8 third-party services load with your homepage (alia-prod.com, rebuyengine.com and Reviews.io and others), adding 2.0 MB and 685 ms of main-thread time.
Reduce unused JavaScript
150 ms · 706 KiBAbout 706 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
600 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Improve image delivery
365 KiB11 images could be 365 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
rebuyengine.com adds 148 ms
148 msrebuyengine.com costs a phone 148 ms of main-thread work and 671 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reviews.io adds 92 ms
92 msReviews.io costs a phone 92 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 56 ms
56 msShopify costs a phone 56 ms of main-thread work and 335 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 192 KiBAbout 192 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 148 ms. During a long task the page ignores taps.
Legacy JavaScript
103 KiBPolyfills for old browsers add 103 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
14 KiB14 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 20.7 s
20.7 sThe page becomes fully interactive after 20.7 s. Good is under 3.8 s.
Largest Contentful Paint: 6.8 s
6.8 sYour largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The New Breakthrough Enzyme Formula That Rapidly Eliminates…”.
Speed Index: 6.4 s
6.4 sVisually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 115 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
40 images without width and height
40 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 170 ms
170 msReal visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 479 ms
479 msReal visitors wait 479 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 166 ms
166 msScripts block the page for only 166 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 453 requests
4.7 MBYour homepage downloads 4.7 MB in 453 requests on a phone: scripts 2.1 MB (123), other files 1.1 MB (222) and images 983 KiB (69). Under 2 MB keeps phones on slow connections fast.
3 images far larger than shown
80 KiB3 images are downloaded at several times the size a phone draws them, for example image_2932d004-635f-4d88-b0a5-f314772f18f2.jpg at 1,000 px wide, shown at 280 px. Resized copies would save about 80 KiB.
1 image in older formats
1 image (146 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (20 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.3 g of CO₂ per visit
1.35 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 161.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements must only use permitted ARIA attributes (12 elements)
Elements must only use permitted ARIA attributes: 12 elements on the page fail this check, rated serious by axe-core.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (10 elements).
1 checks passed
56 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Enzyme Cleaner For Pet Urine | #1 Enzymatic Cleaner in AU | PawLab™”.
2 H1 headlines
There are 2 <h1> headlines (“Pet Enzyme Cleaner & Enzymatic Pet Urine Remover” and “Reviews”). One clear main headline is easier for people and search engines.
183 internal links, 3 external
The homepage links to 183 pages on pet-lab.com.au and 3 external pages.
6 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Australia's Leading Pet Enzyme Cleaner ✔ Eliminates 100% Of All Pet Urine Stains & Odours ✔ Free From Harsh Chemicals ✔…”.
Canonical URL set
The canonical URL is https://pawlab.com.au/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://pawlab.com.au/sitemap.xml.
AI search readiness
No llms.txt
There is no https://pawlab.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,330 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page slow to respond
https://pawlab.com.au/collections/artificial-grass-cleaner took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.
7 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 7 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17521943&Ver=2&mid=06b0663e-9da1-40aa-a27c-3a6aaeec32b2&bo=1&sid=33857780dc1511f182fe93aa1b9bb993&vid=338595b0dc1511f1af9dad9934bc86f3&vids=1&msclkid=N&pi=918639831&lg.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Identifier 'doRatingSnippetReq' has already been declared”.
2 checks passed
Tap targets are thumb-sized
26 of 27 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
About 3,156 words of copy
The homepage carries about 3,156 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “TRY PAWLAB RISK-FREE FOR 45 DAYS”.
28 calls to action
The homepage has 28 calls to action, for example “Bulk-Buy.cls-1{fill:#231f20}”, “Bulk-Buy” and “Try PawLab Risk-Free For 45 Days”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks, a star rating and “7,000+ reviews”.
Analytics in place
Analytics detected: Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
34 cookies set on arrival
34Opening the homepage sets 34 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
53 other companies contacted
Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pet-lab.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Triplewhale · Candy Rack · Rebuy Personalization Engine · Klaviyo Email Marketing Sms · Videowise Video Commerce · Cartbite · Reviews Co Uk Product And Merchant Review Collection · adroll.com · gorgias.chat · rebuyengine.com · 9gtb.com · autoketing.org
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on pet-lab.com.au, including 17 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.