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pet-lab.com.au website review

Visit site (opens in a new tab)Reviewed 9 November 202628 issues · 84 checks

This review found 28 issues worth fixing on pet-lab.com.au, 10 of them high impact, across 84 checks. The most urgent: 5,683 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.7 sMay 23Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.7 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.9 s
Aug 1, 20262.0 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20261.9 s
Nov 7, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
150 ms111 msMay 23Nov 7145 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026115 ms
May 30, 2026118 ms
Jun 6, 2026120 ms
Jun 13, 2026120 ms
Jun 20, 2026121 ms
Jun 27, 2026120 ms
Jul 4, 2026120 ms
Jul 11, 2026120 ms
Jul 18, 2026120 ms
Jul 25, 2026121 ms
Aug 1, 2026121 ms
Aug 8, 2026124 ms
Aug 15, 2026129 ms
Aug 22, 2026137 ms
Aug 29, 2026139 ms
Sep 5, 2026144 ms
Sep 12, 2026145 ms
Sep 19, 2026144 ms
Sep 26, 2026144 ms
Oct 3, 2026145 ms
Oct 10, 2026145 ms
Oct 17, 2026145 ms
Oct 24, 2026145 ms
Oct 31, 2026145 ms
Nov 7, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pet-lab.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pet-lab.com.au at 0.4 s0.4 s
  2. pet-lab.com.au at 0.8 s0.8 s
  3. pet-lab.com.au at 1.2 s1.2 s
  4. pet-lab.com.au at 1.6 s1.6 s
  5. pet-lab.com.au at 2.0 s2.0 s
  6. pet-lab.com.au at 2.3 s2.3 s
  7. pet-lab.com.au at 2.7 s2.7 s
  8. pet-lab.com.au at 3.1 s3.1 s

Speed

11 to fix67
  • 5,683 HTML elements

    The page has 5,683 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    200 ms · 743 KiB

    44 files are served with short cache lifetimes, so returning visitors download them again (743 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, rebuyengine.com and Reviews.io and others), adding 2.0 MB and 685 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 706 KiB

    About 706 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    600 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Improve image delivery

    365 KiB

    11 images could be 365 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • rebuyengine.com adds 148 ms

    148 ms

    rebuyengine.com costs a phone 148 ms of main-thread work and 671 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reviews.io adds 92 ms

    92 ms

    Reviews.io costs a phone 92 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 56 ms

    56 ms

    Shopify costs a phone 56 ms of main-thread work and 335 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 192 KiB

    About 192 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 148 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    103 KiB

    Polyfills for old browsers add 103 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    14 KiB

    14 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 20.7 s

    20.7 s

    The page becomes fully interactive after 20.7 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The New Breakthrough Enzyme Formula That Rapidly Eliminates…”.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 115 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 40 images without width and height

    40 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 479 ms

    479 ms

    Real visitors wait 479 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 166 ms

    166 ms

    Scripts block the page for only 166 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.7 MB in 453 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 453 requests on a phone: scripts 2.1 MB (123), other files 1.1 MB (222) and images 983 KiB (69). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    80 KiB

    3 images are downloaded at several times the size a phone draws them, for example image_2932d004-635f-4d88-b0a5-f314772f18f2.jpg at 1,000 px wide, shown at 280 px. Resized copies would save about 80 KiB.

  • 1 image in older formats

    1 image (146 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (20 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.3 g of CO₂ per visit

    1.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 161.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 8994
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (12 elements)

    Elements must only use permitted ARIA attributes: 12 elements on the page fail this check, rated serious by axe-core.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (10 elements).

1 checks passed
  • 56 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Enzyme Cleaner For Pet Urine | #1 Enzymatic Cleaner in AU | PawLab™”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Pet Enzyme Cleaner & Enzymatic Pet Urine Remover” and “Reviews”). One clear main headline is easier for people and search engines.

  • 183 internal links, 3 external

    The homepage links to 183 pages on pet-lab.com.au and 3 external pages.

6 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Australia's Leading Pet Enzyme Cleaner ✔ Eliminates 100% Of All Pet Urine Stains & Odours ✔ Free From Harsh Chemicals ✔…”.

  • Canonical URL set

    The canonical URL is https://pawlab.com.au/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pawlab.com.au/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://pawlab.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,330 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 1 page slow to respond

    https://pawlab.com.au/collections/artificial-grass-cleaner took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 7 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17521943&Ver=2&mid=06b0663e-9da1-40aa-a27c-3a6aaeec32b2&bo=1&sid=33857780dc1511f182fe93aa1b9bb993&vid=338595b0dc1511f1af9dad9934bc86f3&vids=1&msclkid=N&pi=918639831&lg.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Identifier 'doRatingSnippetReq' has already been declared”.

2 checks passed
  • Tap targets are thumb-sized

    26 of 27 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 3,156 words of copy

    The homepage carries about 3,156 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “TRY PAWLAB RISK-FREE FOR 45 DAYS”.

  • 28 calls to action

    The homepage has 28 calls to action, for example “Bulk-Buy.cls-1{fill:#231f20}”, “Bulk-Buy” and “Try PawLab Risk-Free For 45 Days”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks, a star rating and “7,000+ reviews”.

  • Analytics in place

    Analytics detected: Hotjar.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 34 cookies set on arrival

    34

    Opening the homepage sets 34 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 53 other companies contacted

    Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pet-lab.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Triplewhale · Candy Rack · Rebuy Personalization Engine · Klaviyo Email Marketing Sms · Videowise Video Commerce · Cartbite · Reviews Co Uk Product And Merchant Review Collection · adroll.com · gorgias.chat · rebuyengine.com · 9gtb.com · autoketing.org

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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