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petcube.com website review
Visit site (opens in a new tab)Reviewed 25 October 202637 issues · 91 checks
This review found 37 issues worth fixing on petcube.com, 12 of them high impact, across 91 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.6 s |
| May 9, 2026 | 1.6 s |
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 155 ms |
| May 9, 2026 | 148 ms |
| May 16, 2026 | 154 ms |
| May 23, 2026 | 159 ms |
| May 30, 2026 | 153 ms |
| Jun 6, 2026 | 156 ms |
| Jun 13, 2026 | 151 ms |
| Jun 20, 2026 | 147 ms |
| Jun 27, 2026 | 151 ms |
| Jul 4, 2026 | 148 ms |
| Jul 11, 2026 | 142 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 135 ms |
| Aug 1, 2026 | 135 ms |
| Aug 8, 2026 | 134 ms |
| Aug 15, 2026 | 136 ms |
| Aug 22, 2026 | 138 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 149 ms |
| Sep 12, 2026 | 158 ms |
| Sep 19, 2026 | 159 ms |
| Sep 26, 2026 | 162 ms |
| Oct 3, 2026 | 164 ms |
| Oct 10, 2026 | 162 ms |
| Oct 17, 2026 | 162 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 38
38/100Your mobile performance score is 38 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.4 s
A phone's processor spends 6.4 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 2.3 MB and 2.2 s of main-thread time.
Reduce unused JavaScript
1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
300 ms · 902 KiB18 files are served with short cache lifetimes, so returning visitors download them again (902 KiB).
Reduce unused CSS
750 ms · 192 KiBAbout 192 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Google Tag Manager adds 524 ms
524 msGoogle Tag Manager costs a phone 524 ms of main-thread work and 519 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 489 ms
489 msGoogle CDN costs a phone 489 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 353 ms
353 msFacebook costs a phone 353 ms of main-thread work and 376 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Stripe adds 290 ms
290 msStripe costs a phone 290 ms of main-thread work and 269 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 262 ms. During a long task the page ignores taps.
Improve image delivery
150 ms · 52 KiB2 images could be 52 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
34 KiBPolyfills for old browsers add 34 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 65 but mobile only 38. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.8 s
10.8 sYour largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 28.7 s
28.7 sThe page becomes fully interactive after 28.7 s. Good is under 3.8 s.
Speed Index: 12.6 s
12.6 sVisually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
28 images without width and height
28 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 155 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 145 ms
145 msReal visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 799 ms
799 msReal visitors wait 799 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.028
0.028The layout barely moves while loading (CLS 0.028, good is under 0.1).
Images and page weight
Page weight: 6.0 MB in 151 requests
6.0 MBYour homepage downloads 6.0 MB in 151 requests on a phone: scripts 3.2 MB (40), other files 926 KiB (71) and images 925 KiB (24). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (87 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (26 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.71 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.71 g of CO₂e: 205.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Unlabelled dropdowns
1 dropdown has no label.
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
2 links inside paragraphs rely on colour alone to stand out.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 24 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Petcube - The Smartest Pet Cameras For Cats & Dogs. Alexa built-in”.
Meta description is long (188 characters)
Your meta description is 188 characters; Google truncates after about 160, so the end of your pitch is cut.
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
61 internal links, 12 external
The homepage links to 61 pages on petcube.com and 12 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Keep Your Pet Safe with AI Insights and Alerts”.
Canonical URL set
The canonical URL is https://petcube.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://petcube.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://petcube.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,081 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages share 2 titles
https://petcube.com/store and https://petcube.com/store/category/cameras all use the title “Petcube Store: Pet Cameras, Food & Supplies for Dogs & Cats”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
6 pages share a meta description
https://petcube.com/store and https://petcube.com/store/category/cameras use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://petcube.com/get-the-app, whose canonical is https://petcube.com/mobile-app. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 14 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=2d227f01-ef50-46b4-93f7-4a82cf89bc4c&referrer=&landingpage=https%3A%2F%2Fpetcube.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2017_5%.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
16 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,215 words of copy
The homepage carries about 1,215 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
12 calls to action
The homepage has 12 calls to action, for example “Shop All”, “Shop now” and “Learn more”.
1 short form
A short form (2 fields at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and a star rating.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel, Hotjar, Mixpanel and TikTok Pixel.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
23 cookies set on arrival
23Opening the homepage sets 23 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at petcube.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- Analytics
- Google Analytics | Google Tag Manager | Hotjar | Mixpanel
Company
- Founded
- 2013
- Headquarters
- San Francisco
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on petcube.com, including 18 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.