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petrolindustries.com website review
Visit site (opens in a new tab)Reviewed 8 November 202619 issues · 59 checks
This review found 19 issues worth fixing on petrolindustries.com, 8 of them high impact, across 59 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 277 ms |
| May 23, 2026 | 287 ms |
| May 30, 2026 | 302 ms |
| Jun 6, 2026 | 319 ms |
| Jun 13, 2026 | 326 ms |
| Jun 20, 2026 | 329 ms |
| Jun 27, 2026 | 333 ms |
| Jul 4, 2026 | 333 ms |
| Jul 11, 2026 | 333 ms |
| Jul 18, 2026 | 330 ms |
| Jul 25, 2026 | 325 ms |
| Aug 1, 2026 | 320 ms |
| Aug 8, 2026 | 313 ms |
| Aug 15, 2026 | 306 ms |
| Aug 22, 2026 | 305 ms |
| Aug 29, 2026 | 304 ms |
| Sep 5, 2026 | 305 ms |
| Sep 12, 2026 | 302 ms |
| Sep 19, 2026 | 299 ms |
| Sep 26, 2026 | 294 ms |
| Oct 3, 2026 | 293 ms |
| Oct 10, 2026 | 292 ms |
| Oct 17, 2026 | 290 ms |
| Oct 24, 2026 | 288 ms |
| Oct 31, 2026 | 287 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 287 ms
287 msReal visitors wait 287 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 277 ms to 287 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 672 ms
672 msReal visitors wait 672 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 4.3 MB
4.3 MBYour homepage downloads 4.3 MB on a phone, 1.2 MB of it images (28%). Under 2 MB keeps phones on slow connections fast.
11 images far larger than shown
623 KiB11 images are downloaded at several times the size a phone draws them, for example Jeans_96937ee2-de40-41a8-b54b-a9c93e16a927.jpg at 390 px wide, shown at 36 px. Resized copies would save about 623 KiB.
About 1.2 g of CO₂ per visit
1.23 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.23 g of CO₂e: 147.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
27 buttons without a name
27 buttons have no accessible name, so screen readers announce just “button”.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Positive tabindex
1 element has a tabindex above 0, which scrambles the keyboard order.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
61 links without text
61 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 65 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
408 internal links, 27 external
The homepage links to 408 pages on petrolindustries.com and 27 external pages.
7 checks passed
Meta description: 134 characters
Your meta description is 134 characters: “Shop de grootste collectie bij de officiële Petrol Industries Webshop. Gratis en snelle levering, grootste collectie en…”.
One H1 headline
Your main headline reads: “Bereid je voor op de kou”.
Title: 35 characters
Your title is a healthy 35 characters: “Officiële Petrol Industries Webshop”.
Canonical URL set
The canonical URL is https://petrolindustries.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://petrolindustries.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://petrolindustries.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,515 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://petrolindustries.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://petrolindustries.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://petrolindustries.com/customer_authentication/redirect and https://petrolindustries.com/pages/wishlist have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://petrolindustries.com/customer_authentication/redirect, https://petrolindustries.com/collections/all-new, https://petrolindustries.com/collections/men and https://petrolindustries.com/en-int/collections/men have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
https://petrolindustries.com/collections/all-new and https://petrolindustries.com/collections/men took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 162 found) and read each the way a search engine does.
3 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
35 of 36 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 491 words of copy
The homepage carries about 491 words of visible text.
4 checks passed
13 calls to action
The homepage has 13 calls to action, for example “shop nieuw”, “Shop the Look - Herfst Winter” and “Shop the Look - Lente Zomer”.
3 short forms
3 short forms (1 field at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: a star rating and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Tag Manager, Klaviyo and Microsoft Clarity and 1 more (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at petrolindustries.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 19 issues on petrolindustries.com, including 2 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.