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petruscocaviar.com website review
Visit site (opens in a new tab)Reviewed 12 November 202630 issues · 86 checks
This review found 30 issues worth fixing on petruscocaviar.com, 12 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #7,439 of 106,411 reviewed websitesbeats 90%
- #4,335 of 59,987 online storesbeats 89%
- #4,210 of 54,697 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.9 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 3.3 s |
| Oct 10, 2026 | 3.2 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.2 s |
| Nov 7, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 138 ms |
| May 30, 2026 | 154 ms |
| Jun 6, 2026 | 170 ms |
| Jun 13, 2026 | 170 ms |
| Jun 20, 2026 | 163 ms |
| Jun 27, 2026 | 149 ms |
| Jul 4, 2026 | 145 ms |
| Jul 11, 2026 | 144 ms |
| Jul 18, 2026 | 142 ms |
| Jul 25, 2026 | 145 ms |
| Aug 1, 2026 | 146 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 145 ms |
| Sep 12, 2026 | 153 ms |
| Sep 19, 2026 | 147 ms |
| Sep 26, 2026 | 149 ms |
| Oct 3, 2026 | 145 ms |
| Oct 10, 2026 | 131 ms |
| Oct 17, 2026 | 129 ms |
| Oct 24, 2026 | 128 ms |
| Oct 31, 2026 | 130 ms |
| Nov 7, 2026 | 130 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.9 s
1.3 s
1.8 s
2.2 s
2.6 s
3.1 s
3.5 s
Speed
Reduce unused JavaScript
2.1 s · 539 KiBAbout 539 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (rebuyengine.com, Judge.me and userway.org and others), adding 1.7 MB and 448 ms of main-thread time.
Reduce unused CSS
300 ms · 66 KiBAbout 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
rebuyengine.com adds 127 ms
127 msrebuyengine.com costs a phone 127 ms of main-thread work and 703 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,703 HTML elements
The page has 1,703 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 26 ms
26 msShopify costs a phone 26 ms of main-thread work and 543 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 172 KiB6 images could be 172 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
280 ms · 18 KiB18 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
150 ms · 82 KiB15 files are served with short cache lifetimes, so returning visitors download them again (82 KiB).
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 100 ms. During a long task the page ignores taps.
Legacy JavaScript
59 KiBPolyfills for old browsers add 59 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Render-blocking requests
50 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 32.7 s
32.7 sYour largest element takes 32.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 34.5 s
34.5 sThe page becomes fully interactive after 34.5 s. Good is under 3.8 s.
Speed Index: 14.1 s
14.1 sVisually, the page fills in at 14.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
20 images without width and height
20 images have no width and height attributes, so the layout jumps as each one loads.
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 522 ms
522 msReal visitors wait 522 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 138 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 25% faster for real visitors
-25%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 86 ms
86 msScripts block the page for only 86 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.5 MB in 328 requests
6.5 MBYour homepage downloads 6.5 MB in 328 requests on a phone: fonts 3.1 MB (5), scripts 1.4 MB (96) and other files 1.2 MB (183). Under 2 MB keeps phones on slow connections fast.
About 1.9 g of CO₂ per visit
1.85 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.85 g of CO₂e: 222.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
ARIA input fields must have an accessible name (2 elements)
ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.
Interactive controls must not be nested (2 elements)
Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (80 elements)
All page content should be contained by landmarks: 80 elements on the page fail this check, rated moderate by axe-core.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 26 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 9 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
5 links crawlers can't follow
5 links have no real href, so search engines can't follow them.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
120 internal links, 5 external
The homepage links to 120 pages on petruscocaviar.com and 5 external pages.
8 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Petrusco Caviar offers the most premium caviar online. Shop our selection of caviar & wagyu products and enjoy complime…”.
One H1 headline
Your main headline reads: “Best Caviar and Gourmet Foods Online”.
Title: 49 characters
Your title is a healthy 49 characters: “Petrusco Caviar: Buy Caviar & Gourmet Food Online”.
Canonical URL set
The canonical URL is https://petruscocaviar.com/.
Structured data in place
Structured data found: OnlineStore, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://petruscocaviar.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,274 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://petruscocaviar.com/llms.txt (8 KiB, 35 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://petruscocaviar.com/collections/japanese-a5-wagyu has no meta description, so Google writes the search snippet from whatever text it finds.
4 links to non-canonical URLs
Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://petruscocaviar.com/collections/cheese/products/epoisses-aoc-burned-box-cheese, whose canonical is https://petruscocaviar.com/products/epoisses-aoc-burned-box-cheese. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.
2 checks passed
Tap targets are thumb-sized
17 of 17 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 778 words of copy
The homepage carries about 778 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
27 calls to action
The homepage has 27 calls to action, for example “Shop All Caviar”, “Shop All” and “Shop All Wagyu”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 131 testimonial or review blocks and a star rating.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
26 cookies set on arrival
26Opening the homepage sets 26 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
46 other companies contacted
Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at petruscocaviar.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 15 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Videowise Video Commerce · Rebuy Personalization Engine · Postscript Sms Marketing · Triplewhale · Klaviyo Email Marketing Sms · Ethos · Test Sms · Applovin Shop Integration · cloudfront.net · shareasale.com · b-cdn.net · rebuyengine.com · socialsnowball.io · getredo.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on petruscocaviar.com, including 13 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.