Website review, no card needed
petsnacks.com website review
Visit site (opens in a new tab)Reviewed 12 November 202642 issues · 85 checks
This review found 42 issues worth fixing on petsnacks.com, 11 of them high impact, across 85 checks. The most urgent: page weight: 57.8 MB in 401 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #60,180 of 107,010 reviewed websitesbeats 39%
- #38,878 of 60,424 online storesbeats 31%
- #37,029 of 55,117 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.2 s |
| Nov 7, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 141 ms |
| May 30, 2026 | 148 ms |
| Jun 6, 2026 | 152 ms |
| Jun 13, 2026 | 152 ms |
| Jun 20, 2026 | 154 ms |
| Jun 27, 2026 | 153 ms |
| Jul 4, 2026 | 154 ms |
| Jul 11, 2026 | 154 ms |
| Jul 18, 2026 | 152 ms |
| Jul 25, 2026 | 150 ms |
| Aug 1, 2026 | 154 ms |
| Aug 8, 2026 | 162 ms |
| Aug 15, 2026 | 187 ms |
| Aug 22, 2026 | 216 ms |
| Aug 29, 2026 | 247 ms |
| Sep 5, 2026 | 271 ms |
| Sep 12, 2026 | 295 ms |
| Sep 19, 2026 | 334 ms |
| Sep 26, 2026 | 337 ms |
| Oct 3, 2026 | 337 ms |
| Oct 10, 2026 | 353 ms |
| Oct 17, 2026 | 358 ms |
| Oct 24, 2026 | 387 ms |
| Oct 31, 2026 | 388 ms |
| Nov 7, 2026 | 362 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.0 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.
Render-blocking requests
2.0 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.
Main-thread work: 4.4 s
A phone's processor spends 4.4 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (ContentSquare, Shopify and rebuyengine.com and others), adding 3.9 MB and 1.1 s of main-thread time.
Use efficient cache lifetimes
950 ms · 217 KiB21 files are served with short cache lifetimes, so returning visitors download them again (217 KiB).
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
100 ms · 897 KiB38 images could be 897 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.
Reduce unused CSS
450 ms · 65 KiBAbout 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Shopify adds 217 ms
217 msShopify costs a phone 217 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ContentSquare adds 339 ms
339 msContentSquare costs a phone 339 ms of main-thread work and 185 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 135 ms
135 msrebuyengine.com costs a phone 135 ms of main-thread work and 738 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,989 HTML elements
The page has 1,989 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
cloudfront.net adds 105 ms
105 mscloudfront.net costs a phone 105 ms of main-thread work and 428 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
250 ms · 82 KiBPolyfills for old browsers add 82 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
Minify JavaScript
150 ms · 33 KiB33 KiB could be saved by minifying JavaScript.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 101 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
8 KiB8 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 32 ms
32 msYour server sent the HTML in 32 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 20.8 s
20.8 sYour largest element takes 20.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 27.4 s
27.4 sThe page becomes fully interactive after 27.4 s. Good is under 3.8 s.
Speed Index: 10.6 s
10.6 sVisually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.1 s
4.1 sThe first text or image appears after 4.1 s on a phone. Good is under 1.8 s.
Real-user INP: 457 ms
457 msReal visitors wait 457 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 160% slower for real visitors
+160%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 141 ms to 362 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 163 ms
163 msScripts block the page for only 163 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.012
0.012The layout barely moves while loading (CLS 0.012, good is under 0.1).
Images and page weight
Page weight: 57.8 MB in 401 requests
57.8 MBYour homepage downloads 57.8 MB in 401 requests on a phone: media 51.4 MB (4), scripts 2.5 MB (157) and images 2.2 MB (61). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 16.4 g of CO₂ per visit
16.38 gBy the Sustainable Web Design model, a visit to your homepage emits about 16.38 g of CO₂e: 1965.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
57 text elements with low contrast
57 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Alternative text of images should not be repeated as text (9 elements)
Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 46 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (10 characters)
Your title is only 10 characters: “Pet Snacks”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (190 characters)
Your meta description is 190 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
119 internal links, 1 external
The homepage links to 119 pages on petsnacks.com and 1 external page.
4 checks passed
Canonical URL set
The canonical URL is https://petsnacks.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://petsnacks.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,458 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://petsnacks.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://petsnacks.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://petsnacks.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
14 pages without a meta description
https://petsnacks.com/collections/all, https://petsnacks.com/customer_authentication/redirect, https://petsnacks.com/collections/black-friday-sale, https://petsnacks.com/collections/dental-chews, https://petsnacks.com/collections/raw-food-toppers and https://petsnacks.com/collections/treats and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
12 pages without an H1
https://petsnacks.com/collections/all, https://petsnacks.com/customer_authentication/redirect, https://petsnacks.com/collections/dental-chews, https://petsnacks.com/collections/raw-food-toppers, https://petsnacks.com/collections/treats and https://petsnacks.com/collections/supplements and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
11 small tap targets
11 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 1,146 words of copy
The homepage carries about 1,146 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “ORDER SAMPLE PACK”.
13 calls to action
The homepage has 13 calls to action, for example “SHOP”, “Shop All” and “ORDER SAMPLE PACK”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 150 testimonial or review blocks, a star rating and 1 trust badge.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
23 cookies set on arrival
23Opening the homepage sets 23 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
65 other companies contacted
Loading the homepage contacts 65 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at petsnacks.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 24 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Minmaxify Order Limits · Rebuy Personalization Engine · Gorgias Live Chat Helpdesk · Tolstoy · Triplewhale · Klaviyo Email Marketing Sms · Simprosys Google Shopping Feed · Judge Me Reviews · Postscript Sms Marketing · Zipifypages · Test Sms · Freegifts · Mori Scratch Card Popup · Restockrocket · Zipify Oneclickupsell · azureedge.net · cloudfront.net · afterpay.com · luckyorange.com · rechargecdn.com · bogos.io · 9gtb.com · prehook.com · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on petsnacks.com, including 23 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.