Website review, no card needed

pgatoursuperstore.com logo

pgatoursuperstore.com website review

Visit site (opens in a new tab)Reviewed 30 October 202657 issues · 117 checks

This review found 57 issues worth fixing on pgatoursuperstore.com, 23 of them high impact, across 117 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.8 sMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.0 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.8 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
216 ms183 msMay 9Oct 24210 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026190 ms
May 16, 2026191 ms
May 23, 2026191 ms
May 30, 2026189 ms
Jun 6, 2026188 ms
Jun 13, 2026187 ms
Jun 20, 2026187 ms
Jun 27, 2026193 ms
Jul 4, 2026196 ms
Jul 11, 2026196 ms
Jul 18, 2026198 ms
Jul 25, 2026196 ms
Aug 1, 2026196 ms
Aug 8, 2026204 ms
Aug 15, 2026208 ms
Aug 22, 2026212 ms
Aug 29, 2026212 ms
Sep 5, 2026209 ms
Sep 12, 2026209 ms
Sep 19, 2026210 ms
Sep 26, 2026208 ms
Oct 3, 2026209 ms
Oct 10, 2026207 ms
Oct 17, 2026206 ms
Oct 24, 2026210 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pgatoursuperstore.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pgatoursuperstore.com at 1.5 s1.5 s
  2. pgatoursuperstore.com at 3.0 s3.0 s
  3. pgatoursuperstore.com at 4.6 s4.6 s
  4. pgatoursuperstore.com at 6.1 s6.1 s
  5. pgatoursuperstore.com at 7.6 s7.6 s
  6. pgatoursuperstore.com at 9.1 s9.1 s
  7. pgatoursuperstore.com at 10.6 s10.6 s
  8. pgatoursuperstore.com at 12.2 s12.2 s

pgatoursuperstore.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix28
  • Use efficient cache lifetimes

    1.4 s · 3.7 MB

    185 files are served with short cache lifetimes, so returning visitors download them again (3.7 MB).

  • Render-blocking requests

    3.0 s

    20 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • ThreatMetrix adds 1.6 s

    1.6 s

    ThreatMetrix costs a phone 1.6 s of main-thread work and 278 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 13.3 s

    A phone's processor spends 13.3 s on main-thread work while loading, 8.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,552 HTML elements

    The page has 3,552 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ThreatMetrix, px-cloud.net and ContentSquare and others), adding 1.8 MB and 3.0 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 2.1 MB

    About 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    450 ms · 1.4 MB

    28 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 760 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    450 ms · 164 KiB

    About 164 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • px-cloud.net adds 400 ms

    400 ms

    px-cloud.net costs a phone 400 ms of main-thread work and 403 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ContentSquare adds 269 ms

    269 ms

    ContentSquare costs a phone 269 ms of main-thread work and 175 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Optanon adds 183 ms

    183 ms

    Optanon costs a phone 183 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 240 KiB

    Polyfills for old browsers add 240 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Minify JavaScript

    150 ms · 117 KiB

    117 KiB could be saved by minifying JavaScript.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 22.1 s

    22.1 s

    Visually, the page fills in at 22.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 45.3 s

    45.3 s

    The page becomes fully interactive after 45.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.1 s

    8.1 s

    Your largest element takes 8.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “East Side Golf X Nike”.

  • Total Blocking Time: 2.8 s

    2.8 s

    Scripts block taps and scrolling for 2.8 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Real-user INP: 208 ms

    208 ms

    Real visitors wait 208 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 190 ms to 210 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.086

    0.086

    The layout barely moves while loading (CLS 0.086, good is under 0.1).

Images and page weight

6 to fix19
  • Page weight: 7.5 MB in 369 requests

    7.5 MB

    Your homepage downloads 7.5 MB in 369 requests on a phone: scripts 4.7 MB (118), images 2.3 MB (152) and other files 191 KiB (75). Under 2 MB keeps phones on slow connections fast.

  • 4 images far larger than shown

    1.1 MB

    4 images are downloaded at several times the size a phone draws them, for example 37d884f1-acb1-414d-ae61-bf2647a506c8 at 1,528 px wide, shown at 342 px. Resized copies would save about 1.1 MB.

  • 1 image over 500 KB

    37d884f1-acb1-414d-ae61-bf2647a506c8 weighs 538 KiB. On a phone connection a single image that size takes seconds.

  • 5 images in older formats

    5 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    2026_PGATSS_EastsideGolf_ZeroGravity_Web_Mobile_v2 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images below the first screen load straight away

    2 images further down the page (787 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.1 g of CO₂ per visit

    2.14 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.14 g of CO₂e: 256.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 7985
  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 12 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8580
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is short (19 characters)

    Your meta description is only 19 characters: “PGA Tour Superstore”. 70 to 160 characters is enough to sell the click.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 449 internal links, 10 external

    The homepage links to 449 pages on pgatoursuperstore.com and 10 external pages.

5 checks passed
  • Title: 59 characters

    Your title is a healthy 59 characters: “Buy Golf Equipment & Golf Gear Online | PGA TOUR Superstore”.

  • Canonical URL set

    The canonical URL is https://www.pgatoursuperstore.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pgatoursuperstore.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (948 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix71
  • 1 page points its canonical at the homepage

    /home declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 4 pages share 2 titles

    / and /home all use the title “Buy Golf Equipment & Golf Gear Online | PGA TOUR Superstore”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    /stores and /stores/detail have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages share a meta description

    /shipping-info-page.html, /booking, /saturdays-at-the-superstore.html, /playersclub-landing-page.html and /home use the same meta description. A description written for each page earns more clicks.

  • 3 pages without an H1

    /shipping-info-page.html, /saturdays-at-the-superstore.html and /home have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 176 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9276
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=4073419&tm=gtm002&Ver=2&mid=1234cb4f-5f0b-423b-8eb8-0633d3244966&bo=1&sid=11fdb8c0d45c11f18937ebb3eae3a562&vid=11fdc640d45c11f1a52cf1f744d2ddb1&vids=1&msclkid=N&pi=918.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    77 of 78 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (pgatoursuperstore.com).

  • Valid certificate (52 days left)

    The certificate from Let's Encrypt · YE1 verifies for pgatoursuperstore.com and is valid for another 52 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://pgatoursuperstore.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

  • No CAA record

    pgatoursuperstore.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    pgatoursuperstore.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 22 years old

    22 years

    pgatoursuperstore.com was registered in Sep 2004 through Register.com - Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2028

    pgatoursuperstore.com is registered until Sep 2028.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 494 words of copy

    The homepage carries about 494 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book A Fitting” and “Book A Lesson”.

  • 36 calls to action

    The homepage has 36 calls to action, for example “Join The Players Club Today”, “Book A Fitting” and “Book A Lesson”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Heap and Cloudflare Web Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix85
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all”.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Heap and Meta Pixel and 4 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 52 cookies set on arrival

    52

    Opening the homepage sets 52 cookies, 4 of them by other companies (measured from a US location before any click).

  • 81 other companies contacted

    Loading the homepage contacts 81 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
Analytics
Google Tag Manager | Heap
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 57 issues on pgatoursuperstore.com, including 24 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25