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phciowa.org website review

Visit site (opens in a new tab)Reviewed 31 October 202626 issues · 78 checks

This review found 26 issues worth fixing on phciowa.org, 5 of them high impact, across 78 checks. The most urgent: 3 linked pages are broken. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s1.1 sMay 9Oct 241.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.1 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.3 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
97 ms77 msMay 9Oct 2483 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202681 ms
May 16, 202685 ms
May 23, 202687 ms
May 30, 202688 ms
Jun 6, 202688 ms
Jun 13, 202687 ms
Jun 20, 202685 ms
Jun 27, 202685 ms
Jul 4, 202686 ms
Jul 11, 202687 ms
Jul 18, 202687 ms
Jul 25, 202685 ms
Aug 1, 202686 ms
Aug 8, 202688 ms
Aug 15, 202695 ms
Aug 22, 202694 ms
Aug 29, 202687 ms
Sep 5, 202683 ms
Sep 12, 202679 ms
Sep 19, 202683 ms
Sep 26, 202681 ms
Oct 3, 202681 ms
Oct 10, 202679 ms
Oct 17, 202679 ms
Oct 24, 202683 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of phciowa.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. phciowa.org at 0.4 s0.4 s
  2. phciowa.org at 0.8 s0.8 s
  3. phciowa.org at 1.1 s1.1 s
  4. phciowa.org at 1.5 s1.5 s
  5. phciowa.org at 1.9 s1.9 s
  6. phciowa.org at 2.3 s2.3 s
  7. phciowa.org at 2.6 s2.6 s
  8. phciowa.org at 3.0 s3.0 s

Speed

5 to fix85
  • Mobile performance score: 85

    85/100

    Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    921 KiB

    1 image could be 921 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    300 ms · 233 KiB

    About 233 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    300 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Google Fonts adds 0 ms

    0 ms

    Google Fonts costs a phone 0 ms of main-thread work and 424 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and GoDaddy and others), adding 860 KiB and 237 ms of main-thread time.

  • Use efficient cache lifetimes

    211 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (211 KiB).

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 68 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    13 KiB

    About 13 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 353 ms of it running JavaScript. That is comfortably low.

  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 7.0 s

    7.0 s

    The page becomes fully interactive after 7.0 s. Good is under 3.8 s.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 2.9 s

    2.9 s

    Your largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Primary care for individuals and families, including preven…”. Most of its time is element render delay (1.3 s).

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 81 ms to 83 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 87 ms

    87 ms

    Real visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 505 ms

    505 ms

    Real visitors wait 505 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 31 ms

    31 ms

    Scripts block the page for only 31 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 3.4 MB in 59 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 59 requests on a phone: images 2.2 MB (7), scripts 692 KiB (23) and fonts 431 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (377 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    0.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8689
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 9 images in the HTML carry an alt attribute.

  • 29 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 29 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10085
  • Title is long (86 characters)

    Your title is 86 characters, so Google will cut it off around 60: “Primary Health Care | Community Health Center in Des Moines, Ames & Marshalltown, Iowa”.

  • Meta description is long (189 characters)

    Your meta description is 189 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 96 internal links, 16 external

    The homepage links to 96 pages on phciowa.org and 16 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Welcome to Primary Health Care”.

  • Canonical URL set

    The canonical URL is https://phciowa.org/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://phciowa.org/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://phciowa.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (617 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix65
  • 3 linked pages are broken

    Your homepage links to https://phciowa.org/services/womens-health-midwifery, https://phciowa.org/locations/east-side-clinic and https://phciowa.org/locations/west-side-clinic, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 4 pages without a meta description

    https://phciowa.org/donate, https://phciowa.org/providers, https://phciowa.org/locations/south and https://phciowa.org/services/pharmacy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://phciowa.org/providers has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    11 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 322 words of copy

    The homepage carries about 322 words of visible text.

4 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact PHC”, “Schedule an Appointment” and “Request a Prescription Refill”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at phciowa.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
React
Analytics
Google Analytics
Hosting
Cloudflare

Company

Employees
344

Upkeep, stack, hiring and company data from programmable.info

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This review found 26 issues on phciowa.org, including 9 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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