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phenom.com website review

Visit site (opens in a new tab)Reviewed 3 November 202637 issues · 81 checks

This review found 37 issues worth fixing on phenom.com, 19 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.3 s3.3 sMay 16Oct 315.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.7 s
May 23, 20263.7 s
May 30, 20263.7 s
Jun 6, 20263.7 s
Jun 13, 20264.0 s
Jun 20, 20264.1 s
Jun 27, 20264.2 s
Jul 4, 20264.3 s
Jul 11, 20264.2 s
Jul 18, 20264.3 s
Jul 25, 20264.6 s
Aug 1, 20264.6 s
Aug 8, 20264.9 s
Aug 15, 20265.1 s
Aug 22, 20264.8 s
Aug 29, 20264.8 s
Sep 5, 20264.7 s
Sep 12, 20264.6 s
Sep 19, 20265.2 s
Sep 26, 20265.5 s
Oct 3, 20265.7 s
Oct 10, 20265.9 s
Oct 17, 20265.9 s
Oct 24, 20265.5 s
Oct 31, 20265.4 s
Real-visitor tap response (INP)75th percentile, phones
446 ms229 msMay 16Oct 31255 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026262 ms
May 23, 2026274 ms
May 30, 2026292 ms
Jun 6, 2026292 ms
Jun 13, 2026282 ms
Jun 20, 2026268 ms
Jun 27, 2026259 ms
Jul 4, 2026261 ms
Jul 11, 2026273 ms
Jul 18, 2026277 ms
Jul 25, 2026344 ms
Aug 1, 2026364 ms
Aug 8, 2026388 ms
Aug 15, 2026421 ms
Aug 22, 2026384 ms
Aug 29, 2026406 ms
Sep 5, 2026405 ms
Sep 12, 2026392 ms
Sep 19, 2026348 ms
Sep 26, 2026305 ms
Oct 3, 2026279 ms
Oct 10, 2026263 ms
Oct 17, 2026254 ms
Oct 24, 2026254 ms
Oct 31, 2026255 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of phenom.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. phenom.com at 0.8 s0.8 s
  2. phenom.com at 1.6 s1.6 s
  3. phenom.com at 2.3 s2.3 s
  4. phenom.com at 3.1 s3.1 s
  5. phenom.com at 3.9 s3.9 s
  6. phenom.com at 4.7 s4.7 s
  7. phenom.com at 5.5 s5.5 s
  8. phenom.com at 6.2 s6.2 s

Speed

14 to fix33
  • Use efficient cache lifetimes

    2.5 s · 633 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (633 KiB).

  • Reduce unused JavaScript

    2.5 s · 521 KiB

    About 521 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Improve image delivery

    1.6 s · 371 KiB

    4 images could be 371 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.8 s

    A phone's processor spends 6.8 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 1.5 MB and 1.3 s of main-thread time.

  • Render-blocking requests

    650 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Google Tag Manager adds 379 ms

    379 ms

    Google Tag Manager costs a phone 379 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 314 ms

    314 ms

    Facebook costs a phone 314 ms of main-thread work and 239 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 283 ms. During a long task the page ignores taps.

  • Hubspot adds 265 ms

    265 ms

    Hubspot costs a phone 265 ms of main-thread work and 111 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Optanon adds 158 ms

    158 ms

    Optanon costs a phone 158 ms of main-thread work and 725 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,881 HTML elements

    The page has 1,881 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 64 KiB

    About 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 58 ms

    58 ms

    Your server sent the HTML in 58 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.0 s

    6.0 s

    Real visitors wait 6.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.0 s

    4.0 s

    Real visitors see the first content after 4.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 45.2 s

    45.2 s

    Your largest element takes 45.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Retro-style astronaut in copper helmet riding a red, white,…”.

  • Time to Interactive: 45.8 s

    45.8 s

    The page becomes fully interactive after 45.8 s. Good is under 3.8 s.

  • Speed Index: 10.9 s

    10.9 s

    Visually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 280 ms

    280 ms

    Real visitors wait 280 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 47% slower for real visitors

    +47%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.7 s to 5.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 262 ms to 255 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.046

    0.046

    The layout barely moves while loading (CLS 0.046, good is under 0.1).

Images and page weight

3 to fix42
  • Page weight: 8.3 MB in 166 requests

    8.3 MB

    Your homepage downloads 8.3 MB in 166 requests on a phone: images 5.9 MB (32), scripts 1.6 MB (50) and fonts 441 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 4 images far larger than shown

    559 KiB

    4 images are downloaded at several times the size a phone draws them, for example swing_fg.webp at 3,840 px wide, shown at 390 px. Resized copies would save about 559 KiB.

  • An image on the first screen is lazy-loaded

    swing_fg.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.4 g of CO₂ per visit

    2.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.36 g of CO₂e: 283.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

2 to fixGoogle 9597
  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (5 elements).

2 checks passed
  • Every image has alt text

    All 27 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 283 internal links, 21 external

    The homepage links to 283 pages on phenom.com and 21 external pages.

8 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Phenom Applied AI is an AI platform that helps organizations hire faster, develop employees, and retain talent longer w…”.

  • One H1 headline

    Your main headline reads: “Where shared intelligence meets human intuition.”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Phenom Applied AI | Talent Intelligence Platform”.

  • Canonical URL set

    The canonical URL is https://www.phenom.com/.

  • Structured data in place

    Structured data found: ItemList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.phenom.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,721 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.phenom.com/llms.txt (8 KiB, 42 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 90 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56351914&Ver=2&mid=488c2c05-f173-4fff-9de4-8b11f78c3b38&bo=1&sid=6c8a8d00d74711f1b6f91d9b963147dd&vid=6c8aea20d74711f19e1247c516839d0a&vids=1&msclkid=N&pi=918639831&lg.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CERT_COMMON_NAME_INVALID”.

2 checks passed
  • Tap targets are thumb-sized

    16 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 8 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 579 words of copy

    The homepage carries about 579 words of visible text.

1 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Book Demo”, “Contact us” and “Contact Us”.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at phenom.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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