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phigora.com website review
Visit site (opens in a new tab)Reviewed 8 November 202640 issues · 87 checks
This review found 40 issues worth fixing on phigora.com, 12 of them high impact, across 87 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #54,004 of 88,980 reviewed websitesbeats 35%
- #32,082 of 46,344 online storesbeats 26%
- #30,135 of 41,598 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.7 s |
| Oct 31, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 168 ms |
| May 23, 2026 | 164 ms |
| May 30, 2026 | 162 ms |
| Jun 6, 2026 | 163 ms |
| Jun 13, 2026 | 171 ms |
| Jun 20, 2026 | 179 ms |
| Jun 27, 2026 | 179 ms |
| Jul 4, 2026 | 200 ms |
| Jul 11, 2026 | 212 ms |
| Jul 18, 2026 | 235 ms |
| Jul 25, 2026 | 271 ms |
| Aug 1, 2026 | 214 ms |
| Aug 8, 2026 | 174 ms |
| Aug 15, 2026 | 162 ms |
| Aug 22, 2026 | 160 ms |
| Aug 29, 2026 | 169 ms |
| Sep 5, 2026 | 177 ms |
| Sep 12, 2026 | 180 ms |
| Sep 19, 2026 | 185 ms |
| Sep 26, 2026 | 187 ms |
| Oct 3, 2026 | 188 ms |
| Oct 10, 2026 | 188 ms |
| Oct 17, 2026 | 188 ms |
| Oct 24, 2026 | 193 ms |
| Oct 31, 2026 | 195 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.6 s
3.5 s
4.4 s
5.3 s
6.1 s
7.0 s
Speed
Main-thread work: 5.7 s
A phone's processor spends 5.7 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,633 HTML elements
The page has 4,633 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and Affirm and others), adding 1.6 MB and 869 ms of main-thread time.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
850 ms21 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Reduce unused JavaScript
300 ms · 518 KiBAbout 518 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Improve image delivery
438 KiB19 images could be 438 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
375 KiB28 files are served with short cache lifetimes, so returning visitors download them again (375 KiB).
Shopify adds 249 ms
249 msShopify costs a phone 249 ms of main-thread work and 575 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 215 ms
215 msGoogle Tag Manager costs a phone 215 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 178 ms. During a long task the page ignores taps.
Legacy JavaScript
50 ms · 38 KiBPolyfills for old browsers add 38 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Reduce unused CSS
46 KiBAbout 46 KiB of CSS is downloaded but never applied on this page.
Duplicated JavaScript
13 KiB13 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 8.9 s
8.9 sYour largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 16.9 s
16.9 sThe page becomes fully interactive after 16.9 s. Good is under 3.8 s.
Speed Index: 10.5 s
10.5 sVisually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 286 ms
286 msScripts block taps and scrolling for 286 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 168 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 192 ms
192 msReal visitors wait 192 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 734 ms
734 msReal visitors wait 734 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.008
0.008The layout barely moves while loading (CLS 0.008, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 388 requests
4.9 MBYour homepage downloads 4.9 MB in 388 requests on a phone: scripts 1.8 MB (117), images 1.6 MB (75) and other files 980 KiB (130). Under 2 MB keeps phones on slow connections fast.
About 1.4 g of CO₂ per visit
1.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 166.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Inline text spacing must be adjustable with custom stylesheets (1 element)
Inline text spacing must be adjustable with custom stylesheets: 1 element on the page fails this check, rated serious by axe-core.
14 images without alt text
14 images have no alt text, which hurts accessibility and image search.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (5 elements).
Unlabelled dropdowns
1 dropdown has no label.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
30 tap targets too small
30 tap targets are too small or too close together to hit reliably with a finger.
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Positive tabindex
2 elements have a tabindex above 0, which scrambles the keyboard order.
Elements with role="dialog" or role="alertdialog" do not have accessible names.
Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).
Headings skip levels
Headings skip levels (h1 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (5 elements).
1 checks passed
12 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 14 WCAG 2.2 A/AA and best-practice rules on the phone render: 12 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 2 problems
Structured data found (BreadcrumbList, FAQPage, Organization and Service) but with 2 problems, for example “Service: no offers (price) block”.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
246 internal links, 30 external
The homepage links to 246 pages on phigora.com and 30 external pages.
7 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Shop authenticated and certified pre-owned Rolex, Patek Philippe, Cartier, and Audemars Piguet at Phigora New York's tr…”.
One H1 headline
Your main headline reads: “Pre-owned Luxury Watches”.
Title: 46 characters
Your title is a healthy 46 characters: “Phigora - Pre-Owned Luxury Watches in New York”.
Canonical URL set
The canonical URL is https://www.phigora.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.phigora.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
/collections/all is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
/collections/all and /policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “SearchForm is not defined”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
Only about 19 words
The homepage has only about 19 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
6 checks passed
58 calls to action
The homepage has 58 calls to action, for example “Buy now Sold out”, “Sign Up” and “Contact Us”.
45 short forms
45 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Hotjar.
Direct contact links
Visitors can reach you directly: 4 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at phigora.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 20 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Triplewhale · Bm Country Blocker Ip Blocker · Pagefly Ai Page Builder · Tipo Related Products · Inbox · Boostymark Regionblock · Globo Also Bought Cross Sell · Reputon Google Reviews Widget · Avada Cookie Bar · Youtube Gallery Pasilobus · Translate Languages Auto Ea · Iwish · Freegifts · trustpilot.com · nfcube.com · rise-ai.com · kxcdn.com · bogos.io · elfsight.com · Selleasy
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar
- Hosting
- Shopify
Hiring
- Hiring
- 3 open roles
- Job board
- careers page
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on phigora.com, including 19 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.