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phillipsind.com website review

Visit site (opens in a new tab)Reviewed 31 October 202649 issues · 116 checks

This review found 49 issues worth fixing on phillipsind.com, 22 of them high impact, across 116 checks. The most urgent: page weight: 58.4 MB in 309 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.3 sMay 9Oct 241.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.6 s
May 16, 20261.7 s
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.7 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.6 s
Aug 1, 20261.5 s
Aug 8, 20261.4 s
Aug 15, 20261.5 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.5 s
Oct 3, 20261.6 s
Oct 10, 20261.5 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
125 ms89 msMay 9Oct 24108 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202695 ms
May 16, 202693 ms
May 23, 202694 ms
May 30, 202695 ms
Jun 6, 2026102 ms
Jun 13, 2026106 ms
Jun 20, 2026104 ms
Jun 27, 2026104 ms
Jul 4, 202697 ms
Jul 11, 2026106 ms
Jul 18, 2026120 ms
Jul 25, 2026121 ms
Aug 1, 2026118 ms
Aug 8, 2026104 ms
Aug 15, 2026106 ms
Aug 22, 2026104 ms
Aug 29, 2026113 ms
Sep 5, 2026109 ms
Sep 12, 2026103 ms
Sep 19, 2026103 ms
Sep 26, 202699 ms
Oct 3, 2026104 ms
Oct 10, 2026104 ms
Oct 17, 2026114 ms
Oct 24, 2026108 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of phillipsind.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. phillipsind.com at 0.4 s0.4 s
  2. phillipsind.com at 0.8 s0.8 s
  3. phillipsind.com at 1.1 s1.1 s
  4. phillipsind.com at 1.5 s1.5 s
  5. phillipsind.com at 1.9 s1.9 s
  6. phillipsind.com at 2.3 s2.3 s
  7. phillipsind.com at 2.6 s2.6 s
  8. phillipsind.com at 3.0 s3.0 s

phillipsind.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix38
  • Reduce unused JavaScript

    3.4 s · 547 KiB

    About 547 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.4 s faster on a phone.

  • Render-blocking requests

    1.7 s

    33 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.5 s

    A phone's processor spends 8.5 s on main-thread work while loading, 5.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,964 HTML elements

    The page has 5,964 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 3.7 MB and 734 ms of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 764 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    580 ms · 119 KiB

    About 119 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 580 ms faster on a phone.

  • Improve image delivery

    513 KiB

    7 images could be 513 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google CDN adds 430 ms

    430 ms

    Google CDN costs a phone 430 ms of main-thread work and 741 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • assetcdn.net adds 0 ms

    0 ms

    assetcdn.net costs a phone 0 ms of main-thread work and 2.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 15 KiB

    Polyfills for old browsers add 15 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    18 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (18 KiB).

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 63 ms

    63 ms

    Your server sent the HTML in 63 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 7.3 s

    7.3 s

    The first text or image appears after 7.3 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 17.1 s

    17.1 s

    The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.3 s

    7.3 s

    Your largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We Make Products that Make A Difference”.

  • Speed Index: 7.7 s

    7.7 s

    Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 927 ms

    927 ms

    Scripts block taps and scrolling for 927 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 295 ms

    295 ms

    Real visitors wait 295 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 52 images without width and height

    52 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 95 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 58.4 MB in 309 requests

    58.4 MB

    Your homepage downloads 58.4 MB in 309 requests on a phone: media 53.7 MB (30), images 2.7 MB (213) and scripts 1.2 MB (37). Under 2 MB keeps phones on slow connections fast.

  • About 16.6 g of CO₂ per visit

    16.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 16.55 g of CO₂e: 1986.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

14 to fixGoogle 5981
  • Positive tabindex

    399 elements have a tabindex above 0, which scrambles the keyboard order.

  • Orphan list items

    Some list items are not inside a list.

  • 393 images without alt text

    393 images have no alt text, which hurts accessibility and image search.

  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Hidden but focusable

    6 elements hidden from screen readers can still receive keyboard focus.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 178 links without text

    178 visible links have no text or label, so screen readers cannot say where they go.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (3 elements)

    Elements marked as presentational should be consistently ignored: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4, h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 14 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 6972
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • 243 links crawlers can't follow

    243 links have no real href, so search engines can't follow them.

  • Title is short (19 characters)

    Your title is only 19 characters: “Home - Phillips Ind”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 6 H1 headlines

    There are 6 <h1> headlines (“We Make Products that Make A Difference”, “A Global Leader in Innovation” and “95”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 550 internal links, 12 external

    The homepage links to 550 pages on phillipsind.com and 12 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://phillipsind.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://phillipsind.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (5,314 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 2 pages share a title

    /product/sta-dry-qcms2 and /product/sta-dry-qcms2-2 all use the title “STA-DRY® QCMS2™ - Phillips Ind”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 pages without a meta description

    /product-category/electrical-assemblies-2, /product-category/electrical-assemblies-2/coiled-assemblies-electric-assemblies, /product/isocoil, /product/duracoil, /product/abs-lectracoil and /product/non-abs-permacoil and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /product-category/electrical-assemblies-2, /product-category/electrical-assemblies-2/coiled-assemblies-electric-assemblies, /product/isocoil, /product/duracoil, /product/abs-lectracoil and /product/non-abs-permacoil and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 11 pages slow to respond

    /product-category/electrical-assemblies-2/coiled-assemblies-electric-assemblies, /product/isocoil, /product/duracoil, /product/abs-lectracoil, /product/non-abs-permacoil and /product/coiled-m7 and 5 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    206 of 215 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (phillipsind.com).

  • Valid certificate (57 days left)

    The certificate from Google Trust Services · WE1 verifies for phillipsind.com and is valid for another 57 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://phillipsind.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 50 links work

    All 50 links checked from your homepage (40 internal, 10 external) answered without errors.

Domain and trust

  • No CAA record

    phillipsind.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    phillipsind.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    phillipsind.com was registered in Nov 1996 through Register.com - Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Nov 2031

    phillipsind.com is registered until Nov 2031.

Content and conversion

1 to fix93
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 3,162 words of copy

    The homepage carries about 3,162 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Sales” and “Contact Support”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Shop Tools and Accessories 3”, “Shop Tools and Accessories” and “Countertop/Shelf/Shop Displays 7”.

  • 3 short forms

    3 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 7 testimonial or review blocks, 6 customer or partner logos and 5 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:8l4y0lwlgc.spf.mailauth-us.ironscales.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 7.1.4
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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