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physicianschoice.com website review
Visit site (opens in a new tab)Reviewed 7 November 202642 issues · 88 checks
This review found 42 issues worth fixing on physicianschoice.com, 14 of them high impact, across 88 checks. The most urgent: page weight: 19.8 MB in 251 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #52,299 of 93,431 reviewed websitesbeats 39%
- #32,102 of 49,927 online storesbeats 31%
- #30,387 of 45,081 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 165 ms |
| May 23, 2026 | 163 ms |
| May 30, 2026 | 161 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 162 ms |
| Jun 20, 2026 | 157 ms |
| Jun 27, 2026 | 164 ms |
| Jul 4, 2026 | 172 ms |
| Jul 11, 2026 | 179 ms |
| Jul 18, 2026 | 180 ms |
| Jul 25, 2026 | 187 ms |
| Aug 1, 2026 | 188 ms |
| Aug 8, 2026 | 196 ms |
| Aug 15, 2026 | 203 ms |
| Aug 22, 2026 | 203 ms |
| Aug 29, 2026 | 204 ms |
| Sep 5, 2026 | 206 ms |
| Sep 12, 2026 | 212 ms |
| Sep 19, 2026 | 217 ms |
| Sep 26, 2026 | 218 ms |
| Oct 3, 2026 | 216 ms |
| Oct 10, 2026 | 214 ms |
| Oct 17, 2026 | 215 ms |
| Oct 24, 2026 | 220 ms |
| Oct 31, 2026 | 227 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.4 s
3.2 s
4.0 s
4.8 s
5.7 s
6.5 s
Speed
Render-blocking requests
1.6 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.3 s
A phone's processor spends 7.3 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (alia-prod.com, Facebook and TikTok and others), adding 1.8 MB and 1.8 s of main-thread time.
Reduce unused JavaScript
300 ms · 623 KiBAbout 623 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Improve image delivery
633 KiB11 images could be 633 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
alia-prod.com adds 537 ms
537 msalia-prod.com costs a phone 537 ms of main-thread work and 623 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
556 KiB17 files are served with short cache lifetimes, so returning visitors download them again (556 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 516 ms. During a long task the page ignores taps.
Facebook adds 461 ms
461 msFacebook costs a phone 461 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 48 KiBAbout 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
rechargecdn.com adds 155 ms
155 msrechargecdn.com costs a phone 155 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,588 HTML elements
The page has 1,588 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Minify CSS
150 ms · 14 KiB14 KiB could be saved by minifying CSS.
Legacy JavaScript
63 KiBPolyfills for old browsers add 63 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 21.0 s
21.0 sThe page becomes fully interactive after 21.0 s. Good is under 3.8 s.
Speed Index: 10.7 s
10.7 sVisually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 6.3 s
6.3 sYour largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Keep things moving on your GLP-1 Journey‡”.
Total Blocking Time: 997 ms
997 msScripts block taps and scrolling for 997 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 237 ms
237 msReal visitors wait 237 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 36% slower for real visitors
+36%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 165 ms to 227 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user TTFB: 509 ms
509 msReal visitors wait 509 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 19.8 MB in 251 requests
19.8 MBYour homepage downloads 19.8 MB in 251 requests on a phone: media 14.9 MB (3), images 1.7 MB (37) and scripts 1.7 MB (78). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
MOBILE-WOM.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 5.6 g of CO₂ per visit
5.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.62 g of CO₂e: 674.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
36 text elements with low contrast
36 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
16 tap targets too small
16 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
5 images without alt text
5 images have no alt text, which hurts accessibility and image search.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
5 H1 headlines
There are 5 <h1> headlines (“Keep things moving on your GLP-1 Journey‡”, “Gut health, down to a science.” and “Fiber you'll look forward to.”). One clear main headline is easier for people and search engines.
119 internal links, 8 external
The homepage links to 119 pages on physicianschoice.com and 8 external pages.
7 checks passed
Meta description: 121 characters
Your meta description is 121 characters: “Physician's Choice develops all of its proprietary probiotic formulas with a team of doctors, scientists and researcher…”.
Title: 55 characters
Your title is a healthy 55 characters: “The #1 Selling Probiotic on Amazon – Physician's Choice”.
Canonical URL set
The canonical URL is https://physicianschoice.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://physicianschoice.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,484 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://physicianschoice.com/llms.txt (21 KiB, 53 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://physicianschoice.com/collections/all-products and https://physicianschoice.com/collections/all all use the title “All Products | Physician's Choice”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages without a meta description
https://physicianschoice.com/pages/manufacturing-quality, https://physicianschoice.com/blogs/home and https://physicianschoice.com/blogs/home/tagged/glp-1-support have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://physicianschoice.com/collections/all-products, https://physicianschoice.com/products/digestive-enzymes-prebiotic-probiotic, https://physicianschoice.com/collections/all and https://physicianschoice.com/products/probiotic-60-billion have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17482508&Ver=2&mid=c1f04a48-890f-4e44-b374-d038b1c55960&bo=1&sid=ce835c70db0611f1945dfdda3caead6a&vid=ce838870db0611f19bf7c55c56fdc7f5&vids=1&msclkid=N&pi=918639831&lg.
12 small tap targets
12 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 2,157 words of copy
The homepage carries about 2,157 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more” and “SHOP ALL”.
25 calls to action
The homepage has 25 calls to action, for example “Shop by concern →”, “Shop all 31 formulas →” and “📅 Subscribe & Save”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 11 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel, Microsoft Clarity, Hotjar and TikTok Pixel.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
53 cookies set on arrival
53Opening the homepage sets 53 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
54 other companies contacted
Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at physicianschoice.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Intelligems A B Testing · Hulk Form Builder · Klaviyo Email Marketing Sms · Microsoft Clarity · Okendo · Kaching Bundles · Gempages Builder · Gdpr Cookie Consent · Applovin Shop Integration · nofraud.com · rechargecdn.com · socialsnowball.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
- Hosting
- Shopify
Company
- Employees
- 150
- Headquarters
- Wheat Ridge
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on physicianschoice.com, including 23 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.