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physicianschoice.com website review

Visit site (opens in a new tab)Reviewed 7 November 202642 issues · 88 checks

This review found 42 issues worth fixing on physicianschoice.com, 14 of them high impact, across 88 checks. The most urgent: page weight: 19.8 MB in 251 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.6 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.1 s
Jul 4, 20262.2 s
Jul 11, 20262.4 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.5 s
Aug 22, 20262.3 s
Aug 29, 20262.1 s
Sep 5, 20261.9 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.9 s
Oct 10, 20262.0 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
238 ms147 msMay 16Oct 31227 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026165 ms
May 23, 2026163 ms
May 30, 2026161 ms
Jun 6, 2026162 ms
Jun 13, 2026162 ms
Jun 20, 2026157 ms
Jun 27, 2026164 ms
Jul 4, 2026172 ms
Jul 11, 2026179 ms
Jul 18, 2026180 ms
Jul 25, 2026187 ms
Aug 1, 2026188 ms
Aug 8, 2026196 ms
Aug 15, 2026203 ms
Aug 22, 2026203 ms
Aug 29, 2026204 ms
Sep 5, 2026206 ms
Sep 12, 2026212 ms
Sep 19, 2026217 ms
Sep 26, 2026218 ms
Oct 3, 2026216 ms
Oct 10, 2026214 ms
Oct 17, 2026215 ms
Oct 24, 2026220 ms
Oct 31, 2026227 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of physicianschoice.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. physicianschoice.com at 0.8 s0.8 s
  2. physicianschoice.com at 1.6 s1.6 s
  3. physicianschoice.com at 2.4 s2.4 s
  4. physicianschoice.com at 3.2 s3.2 s
  5. physicianschoice.com at 4.0 s4.0 s
  6. physicianschoice.com at 4.8 s4.8 s
  7. physicianschoice.com at 5.7 s5.7 s
  8. physicianschoice.com at 6.5 s6.5 s

Speed

13 to fix43
  • Render-blocking requests

    1.6 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.3 s

    A phone's processor spends 7.3 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, Facebook and TikTok and others), adding 1.8 MB and 1.8 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 623 KiB

    About 623 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    633 KiB

    11 images could be 633 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • alia-prod.com adds 537 ms

    537 ms

    alia-prod.com costs a phone 537 ms of main-thread work and 623 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    556 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (556 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 516 ms. During a long task the page ignores taps.

  • Facebook adds 461 ms

    461 ms

    Facebook costs a phone 461 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • rechargecdn.com adds 155 ms

    155 ms

    rechargecdn.com costs a phone 155 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,588 HTML elements

    The page has 1,588 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify CSS

    150 ms · 14 KiB

    14 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    63 KiB

    Polyfills for old browsers add 63 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 21.0 s

    21.0 s

    The page becomes fully interactive after 21.0 s. Good is under 3.8 s.

  • Speed Index: 10.7 s

    10.7 s

    Visually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.3 s

    6.3 s

    Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Keep things moving on your GLP-1 Journey‡”.

  • Total Blocking Time: 997 ms

    997 ms

    Scripts block taps and scrolling for 997 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 237 ms

    237 ms

    Real visitors wait 237 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 165 ms to 227 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 509 ms

    509 ms

    Real visitors wait 509 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 19.8 MB in 251 requests

    19.8 MB

    Your homepage downloads 19.8 MB in 251 requests on a phone: media 14.9 MB (3), images 1.7 MB (37) and scripts 1.7 MB (78). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    MOBILE-WOM.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 5.6 g of CO₂ per visit

    5.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.62 g of CO₂e: 674.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8790
  • 36 text elements with low contrast

    36 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 16 tap targets too small

    16 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • 5 H1 headlines

    There are 5 <h1> headlines (“Keep things moving on your GLP-1 Journey‡”, “Gut health, down to a science.” and “Fiber you'll look forward to.”). One clear main headline is easier for people and search engines.

  • 119 internal links, 8 external

    The homepage links to 119 pages on physicianschoice.com and 8 external pages.

7 checks passed
  • Meta description: 121 characters

    Your meta description is 121 characters: “Physician's Choice develops all of its proprietary probiotic formulas with a team of doctors, scientists and researcher…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “The #1 Selling Probiotic on Amazon – Physician's Choice”.

  • Canonical URL set

    The canonical URL is https://physicianschoice.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://physicianschoice.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,484 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://physicianschoice.com/llms.txt (21 KiB, 53 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 2 pages share a title

    https://physicianschoice.com/collections/all-products and https://physicianschoice.com/collections/all all use the title “All Products | Physician's Choice”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    https://physicianschoice.com/pages/manufacturing-quality, https://physicianschoice.com/blogs/home and https://physicianschoice.com/blogs/home/tagged/glp-1-support have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://physicianschoice.com/collections/all-products, https://physicianschoice.com/products/digestive-enzymes-prebiotic-probiotic, https://physicianschoice.com/collections/all and https://physicianschoice.com/products/probiotic-60-billion have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 9270
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17482508&Ver=2&mid=c1f04a48-890f-4e44-b374-d038b1c55960&bo=1&sid=ce835c70db0611f1945dfdda3caead6a&vid=ce838870db0611f19bf7c55c56fdc7f5&vids=1&msclkid=N&pi=918639831&lg.

  • 12 small tap targets

    12 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 2,157 words of copy

    The homepage carries about 2,157 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “SHOP ALL”.

  • 25 calls to action

    The homepage has 25 calls to action, for example “Shop by concern →”, “Shop all 31 formulas →” and “📅 Subscribe & Save”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 11 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel, Microsoft Clarity, Hotjar and TikTok Pixel.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 53 cookies set on arrival

    53

    Opening the homepage sets 53 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 54 other companies contacted

    Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at physicianschoice.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Intelligems A B Testing · Hulk Form Builder · Klaviyo Email Marketing Sms · Microsoft Clarity · Okendo · Kaching Bundles · Gempages Builder · Gdpr Cookie Consent · Applovin Shop Integration · nofraud.com · rechargecdn.com · socialsnowball.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify

Company

Employees
150
Headquarters
Wheat Ridge

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 42 issues on physicianschoice.com, including 23 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

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