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pillowcube.com website review

Visit site (opens in a new tab)Reviewed 9 November 202623 issues · 96 checks

This review found 23 issues worth fixing on pillowcube.com, 5 of them high impact, across 96 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s788 msMay 23Nov 7891 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.0 s
May 30, 20261.0 s
Jun 6, 2026986 ms
Jun 13, 2026972 ms
Jun 20, 2026957 ms
Jun 27, 2026957 ms
Jul 4, 2026961 ms
Jul 11, 2026926 ms
Jul 18, 2026917 ms
Jul 25, 2026918 ms
Aug 1, 2026910 ms
Aug 8, 2026930 ms
Aug 15, 2026937 ms
Aug 22, 2026924 ms
Aug 29, 2026917 ms
Sep 5, 2026901 ms
Sep 12, 2026881 ms
Sep 19, 2026864 ms
Sep 26, 2026831 ms
Oct 3, 2026819 ms
Oct 10, 2026830 ms
Oct 17, 2026862 ms
Oct 24, 2026897 ms
Oct 31, 2026911 ms
Nov 7, 2026891 ms
Real-visitor tap response (INP)75th percentile, phones
139 ms120 msMay 23Nov 7133 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026122 ms
May 30, 2026122 ms
Jun 6, 2026128 ms
Jun 13, 2026130 ms
Jun 20, 2026130 ms
Jun 27, 2026137 ms
Jul 4, 2026136 ms
Jul 11, 2026133 ms
Jul 18, 2026129 ms
Jul 25, 2026126 ms
Aug 1, 2026123 ms
Aug 8, 2026122 ms
Aug 15, 2026124 ms
Aug 22, 2026127 ms
Aug 29, 2026129 ms
Sep 5, 2026128 ms
Sep 12, 2026127 ms
Sep 19, 2026129 ms
Sep 26, 2026128 ms
Oct 3, 2026128 ms
Oct 10, 2026129 ms
Oct 17, 2026129 ms
Oct 24, 2026131 ms
Oct 31, 2026136 ms
Nov 7, 2026133 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pillowcube.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pillowcube.com at 0.4 s0.4 s
  2. pillowcube.com at 0.8 s0.8 s
  3. pillowcube.com at 1.1 s1.1 s
  4. pillowcube.com at 1.5 s1.5 s
  5. pillowcube.com at 1.9 s1.9 s
  6. pillowcube.com at 2.3 s2.3 s
  7. pillowcube.com at 2.6 s2.6 s
  8. pillowcube.com at 3.0 s3.0 s

pillowcube.com does not allow embedding, so this is Google's rendering of the page.

Speed

3 to fix74
  • Improve image delivery

    2.2 s · 436 KiB

    7 images could be 436 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.2 s faster on a phone.

  • Mobile performance score: 74

    74/100

    Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Reduce unused CSS

    150 ms · 32 KiB

    About 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    18 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (18 KiB).

  • 5 third-party services on the page

    5 third-party services load with your homepage (Shopify, shop.app and okendo.io and others), adding 100 KiB and 0 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.2 s

    A phone's processor spends 0.2 s on main-thread work while loading, 39 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 8.9 s

    8.9 s

    Your largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “nav-icon-674386747674-shopify-store”.

  • Time to Interactive: 8.9 s

    8.9 s

    The page becomes fully interactive after 8.9 s. Good is under 3.8 s.

  • Speed Index: 3.8 s

    3.8 s

    Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 122 ms to 133 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 145 ms

    145 ms

    Real visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 373 ms

    373 ms

    Real visitors wait 373 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix58
  • 1 image over 500 KB

    ezgif.com-animated-gif-maker.gif weighs 1.9 MB. On a phone connection a single image that size takes seconds.

  • 2 images in older formats

    2 images (2.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (2.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images far larger than shown

    56 KiB

    2 images are downloaded at several times the size a phone draws them, for example download.webp at 1,920 px wide, shown at 374 px. Resized copies would save about 56 KiB.

  • About 0.4 g of CO₂ per visit

    0.41 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.41 g of CO₂e: 49.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Page weight: 1.5 MB in 44 requests

    1.5 MB

    Your homepage downloads 1.5 MB in 44 requests on a phone: images 895 KiB (12), scripts 253 KiB (21) and fonts 246 KiB (7). That is a lean page.

Accessibility

6 to fixGoogle 9393
  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

  • 46 internal links, 13 external

    The homepage links to 46 pages on pillowcube.com and 13 external pages.

7 checks passed
  • Meta description: 114 characters

    Your meta description is 114 characters: “Pillow Cube is the world's best pillow for side sleepers. Fall asleep faster, stay asleep longer, wake up happier.”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Pillow Cube the Perfect Pillow for Side Sleepers”.

  • Canonical URL set

    The canonical URL is https://www.pillowcube.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pillowcube.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (524 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    /collections/pillow-cube-collection, /collections/ice-cube-cooling-pillows and /pages/hsa-fsa-eligibility have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /pages/faqs has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9697
  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    23 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 4 links through redirect chains

    4 links go through two or more redirects, for example https://www.pillowcube.com/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (pillowcube.com).

  • Valid certificate (45 days left)

    The certificate from Let's Encrypt · YE1 verifies for pillowcube.com and is valid for another 45 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://pillowcube.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 37 links work

    All 37 links checked from your homepage (29 internal, 8 external) answered without errors.

Domain and trust

  • DNSSEC is off

    pillowcube.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 8 years old

    8 years

    pillowcube.com was registered in Oct 2018 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only ssl.com, digicert.com, globalsign.com and letsencrypt.org to issue certificates for pillowcube.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Oct 2027

    pillowcube.com is registered until Oct 2027.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 7 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 495 words of copy

    The homepage carries about 495 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP BLACK FRIDAY DEALS”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “SHOP BLACK FRIDAY DEALS”, “SHOP Original” and “SHOP RISER”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: PostHog.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be pillowcube.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Redo · Okendo · Tapcart Mobile App · Klaviyo Email Marketing Sms · Applovin Shop Integration · Affirm · Countdown Timer · Zipify Oneclickupsell · Bestpush · trafficmanager.net · govx.com · retention.com · config-security.com · getredo.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
PostHog
Hosting
Shopify

Company

Headquarters
South Bend

Upkeep, stack, hiring and company data from programmable.info

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This review found 23 issues on pillowcube.com, including 6 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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