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pipefy.com website review

Visit site (opens in a new tab)Reviewed 29 October 202632 issues · 95 checks

This review found 32 issues worth fixing on pipefy.com, 13 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.6 s2.9 sMay 9Oct 243.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.2 s
May 16, 20264.3 s
May 23, 20264.3 s
May 30, 20264.3 s
Jun 6, 20264.4 s
Jun 13, 20264.3 s
Jun 20, 20264.3 s
Jun 27, 20264.3 s
Jul 4, 20264.0 s
Jul 11, 20264.1 s
Jul 18, 20264.1 s
Jul 25, 20264.2 s
Aug 1, 20264.3 s
Aug 8, 20264.3 s
Aug 15, 20264.1 s
Aug 22, 20264.0 s
Aug 29, 20263.9 s
Sep 5, 20263.9 s
Sep 12, 20263.9 s
Sep 19, 20263.8 s
Sep 26, 20263.6 s
Oct 3, 20263.5 s
Oct 10, 20263.4 s
Oct 17, 20263.2 s
Oct 24, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
414 ms265 msMay 9Oct 24397 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026282 ms
May 16, 2026296 ms
May 23, 2026320 ms
May 30, 2026331 ms
Jun 6, 2026344 ms
Jun 13, 2026349 ms
Jun 20, 2026347 ms
Jun 27, 2026347 ms
Jul 4, 2026339 ms
Jul 11, 2026353 ms
Jul 18, 2026359 ms
Jul 25, 2026359 ms
Aug 1, 2026361 ms
Aug 8, 2026356 ms
Aug 15, 2026348 ms
Aug 22, 2026348 ms
Aug 29, 2026356 ms
Sep 5, 2026361 ms
Sep 12, 2026373 ms
Sep 19, 2026388 ms
Sep 26, 2026388 ms
Oct 3, 2026392 ms
Oct 10, 2026393 ms
Oct 17, 2026396 ms
Oct 24, 2026397 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pipefy.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pipefy.com at 0.4 s0.4 s
  2. pipefy.com at 0.8 s0.8 s
  3. pipefy.com at 1.2 s1.2 s
  4. pipefy.com at 1.6 s1.6 s
  5. pipefy.com at 2.0 s2.0 s
  6. pipefy.com at 2.4 s2.4 s
  7. pipefy.com at 2.9 s2.9 s
  8. pipefy.com at 3.3 s3.3 s

pipefy.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix34
  • Reduce unused JavaScript

    3.3 s · 528 KiB

    About 528 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Render-blocking requests

    3.5 s

    21 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Use efficient cache lifetimes

    1.2 s · 593 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (593 KiB).

  • Improve image delivery

    1.1 s · 192 KiB

    4 images could be 192 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 1.7 MB and 1.5 s of main-thread time.

  • Google Tag Manager adds 877 ms

    877 ms

    Google Tag Manager costs a phone 877 ms of main-thread work and 1,001 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    150 ms · 70 KiB

    About 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 219 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 20.9 s

    20.9 s

    Your largest element takes 20.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “With Al Agents, workflows and no-code, the future starts in…”.

  • Time to Interactive: 23.4 s

    23.4 s

    The page becomes fully interactive after 23.4 s. Good is under 3.8 s.

  • First Contentful Paint: 4.8 s

    4.8 s

    The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.7 s

    9.7 s

    Visually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 722 ms

    722 ms

    Scripts block taps and scrolling for 722 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 342 ms

    342 ms

    Real visitors wait 342 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.14

    0.14

    For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 37% slower for real visitors

    +37%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 282 ms to 397 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.137

    0.137

    The layout shifts by 0.137 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

2 checks passed
  • Real-user TTFB: 729 ms

    729 ms

    Real visitors wait 729 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 25% faster for real visitors

    -25%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.2 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

3 to fix53
  • Page weight: 12.7 MB in 163 requests

    12.7 MB

    Your homepage downloads 12.7 MB in 163 requests on a phone: media 9.3 MB (2), scripts 1.8 MB (48) and images 979 KiB (40). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    284 KiB

    2 images are downloaded at several times the size a phone draws them, for example Software-Report-2-1-1-1.png at 1,000 px wide, shown at 96 px. Resized copies would save about 284 KiB.

  • 6 images below the first screen load straight away

    6 images further down the page (422 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (68 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.6 g of CO₂ per visit

    3.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.61 g of CO₂e: 432.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

1 to fix96
  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • Every image has alt text

    All 52 images in the HTML carry an alt attribute.

SEO

1 to fixGoogle 9298
  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 118 internal links, 25 external

    The homepage links to 118 pages on pipefy.com and 25 external pages.

8 checks passed
  • Meta description: 124 characters

    Your meta description is 124 characters: “Automate workflows with Pipefy's AI Agents. Cut manual work, boost efficiency, and keep every process on track. Start t…”.

  • One H1 headline

    Your main headline reads: “With Al Agents, workflows and no-code, the future starts in 5 minutes”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “Pipefy: AI Agents for Workflow Automation”.

  • Canonical URL set

    The canonical URL is https://www.pipefy.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pipefy.com/sitemap_index.xml.

AI search readiness

100
  • Opted out of AI training for 2 crawlers

    robots.txt blocks Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,951 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (7 KiB, 29 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    /ai-agents has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187203164&tm=gtm002&Ver=2&mid=b60cd504-ceaf-48d1-b37b-0c8c5e660ea3&bo=3&sid=01e7aca0d34811f18a75d3fc03627a10&vid=01e7cf10d34811f1a20aab1ec9fa9157&vids=0&msclkid=N&pi=9.

  • 4 small tap targets

    4 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (pipefy.com).

  • Valid certificate (76 days left)

    The certificate from Let's Encrypt · YE1 verifies for pipefy.com and is valid for another 76 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://pipefy.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • DNSSEC is off

    pipefy.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 12 years old

    12 years

    pipefy.com was registered in May 2014 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, pki.goog, letsencrypt.org and ssl.com to issue certificates for pipefy.com, so a mis-issued certificate from anyone else is refused.

  • Registered until May 2027

    pipefy.com is registered until May 2027.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 1,244 words of copy

    The homepage carries about 1,244 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book a demo” and “Try for free”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Learn more”, “Pricing” and “Book a demo”.

  • Social proof on the page

    Social proof on the homepage: 49 testimonial or review blocks, 12 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:sendgrid.net include:_spf.google.com include:stspg-customer.com include:spf.protection.outlook.com inclu…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 32 cookies set on arrival

    32

    Opening the homepage sets 32 cookies (measured from a US location before any click).

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.4.

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 32 issues on pipefy.com, including 21 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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