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piperandleaf.com website review
Visit site (opens in a new tab)Reviewed 8 November 202642 issues · 98 checks
This review found 42 issues worth fixing on piperandleaf.com, 22 of them high impact, across 98 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #76,024 of 97,558 reviewed websitesbeats 19%
- #45,196 of 53,115 online storesbeats 12%
- #41,992 of 48,157 Shopify storesbeats 10%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 121 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 121 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 130 ms |
| Jun 27, 2026 | 138 ms |
| Jul 4, 2026 | 138 ms |
| Jul 11, 2026 | 139 ms |
| Jul 18, 2026 | 140 ms |
| Jul 25, 2026 | 138 ms |
| Aug 1, 2026 | 141 ms |
| Aug 8, 2026 | 144 ms |
| Aug 15, 2026 | 146 ms |
| Aug 22, 2026 | 146 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 138 ms |
| Sep 12, 2026 | 132 ms |
| Sep 19, 2026 | 133 ms |
| Sep 26, 2026 | 136 ms |
| Oct 3, 2026 | 137 ms |
| Oct 10, 2026 | 144 ms |
| Oct 17, 2026 | 142 ms |
| Oct 24, 2026 | 138 ms |
| Oct 31, 2026 | 145 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.9 s
4.3 s
5.7 s
7.1 s
8.6 s
10.0 s
11.4 s
Speed
Improve image delivery
2.9 s · 1.2 MB20 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.
Main-thread work: 10.9 s
A phone's processor spends 10.9 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 31
31/100Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
9,295 HTML elements
The page has 9,295 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, supergiftoptions.com and Google Tag Manager and others), adding 3.0 MB and 1.0 s of main-thread time.
Shopify adds 523 ms
523 msShopify costs a phone 523 ms of main-thread work and 2.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
668 KiBAbout 668 KiB of JavaScript is downloaded but never used on this page.
Render-blocking requests
450 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 161 ms. During a long task the page ignores taps.
Reduce unused CSS
45 KiBAbout 45 KiB of CSS is downloaded but never applied on this page.
Use efficient cache lifetimes
28 KiB10 files are served with short cache lifetimes, so returning visitors download them again (28 KiB).
Duplicated JavaScript
15 KiB15 KiB JavaScript is shipped twice across bundles.
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 11.9 s
11.9 sYour largest element takes 11.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 24.7 s
24.7 sThe page becomes fully interactive after 24.7 s. Good is under 3.8 s.
Speed Index: 8.2 s
8.2 sVisually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.386
0.386The layout shifts by 0.386 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 681 ms
681 msScripts block taps and scrolling for 681 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 238 ms
238 msReal visitors wait 238 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
15 images without width and height
15 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 586 ms
586 msReal visitors wait 586 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 6.2 MB in 435 requests
6.2 MBYour homepage downloads 6.2 MB in 435 requests on a phone: images 2.6 MB (38), scripts 1.5 MB (153) and other files 1.2 MB (182). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
DSC05967.jpg weighs 523 KiB. On a phone connection a single image that size takes seconds.
7 images far larger than shown
627 KiB7 images are downloaded at several times the size a phone draws them, for example DSC05967.jpg at 1,800 px wide, shown at 390 px. Resized copies would save about 627 KiB.
An image on the first screen is lazy-loaded
25-sketch-left-behind-the-blend.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images below the first screen load straight away
3 images further down the page (839 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.8 g of CO₂ per visit
1.75 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.75 g of CO₂e: 210.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
186 text elements with low contrast
186 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Invalid ARIA attributes
4 elements use ARIA attributes their role does not allow, which confuses screen readers.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Hidden but focusable
5 elements hidden from screen readers can still receive keyboard focus.
Interactive controls must not be nested (5 elements)
Interactive controls must not be nested: 5 elements on the page fail this check, rated serious by axe-core.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (13 elements)
Alternative text of images should not be repeated as text: 13 elements on the page fail this check, rated minor by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (11 elements).
2 checks passed
Every image has alt text
All 146 images in the HTML carry an alt attribute.
55 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 68 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 13 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “Spilling the Tea Since 1773”). One clear main headline is easier for people and search engines.
325 internal links, 16 external
The homepage links to 325 pages on piperandleaf.com and 16 external pages.
7 checks passed
Meta description: 98 characters
Your meta description is 98 characters: “Straight from the farm, forest, and briar patch, our tea blends are truly a delight to the senses.”.
Title: 45 characters
Your title is a healthy 45 characters: “Piper & Leaf Tea Co. – Piper and Leaf Tea Co.”.
Canonical URL set
The canonical URL is https://piperandleaf.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://piperandleaf.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (6,398 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://piperandleaf.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
https://piperandleaf.com/pages/blend-collections, https://piperandleaf.com/collections/current-seasonal and https://piperandleaf.com/collections/wellness-blends have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
https://piperandleaf.com/pages/blend-collections, https://piperandleaf.com/pages/signature-collection and https://piperandleaf.com/pages/seasonal-collection have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 126 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://piperandleaf.com/.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.
2 checks passed
Tap targets are thumb-sized
59 of 63 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 3,520 words of copy
The homepage carries about 3,520 words of visible text.
6 checks passed
15 calls to action
The homepage has 15 calls to action, for example “Shop All Collections”, “Shop the Current Season” and “Shop All Coffee”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 128 testimonial or review blocks, a star rating and 2 trust badges.
Analytics in place
Analytics detected: Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at piperandleaf.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Hulk Form Builder · Inbox · Microsoft Clarity · Monk Free Gift With Purchase · Frontend · Forms · Utterbond Subscriptions · supergiftoptions.com · trafficmanager.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Analytics | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Huntsville
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on piperandleaf.com, including 16 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.