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piperandleaf.com website review

Visit site (opens in a new tab)Reviewed 8 November 202642 issues · 98 checks

This review found 42 issues worth fixing on piperandleaf.com, 22 of them high impact, across 98 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.1 sMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.2 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
150 ms117 msMay 16Oct 31145 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026121 ms
May 23, 2026121 ms
May 30, 2026121 ms
Jun 6, 2026121 ms
Jun 13, 2026129 ms
Jun 20, 2026130 ms
Jun 27, 2026138 ms
Jul 4, 2026138 ms
Jul 11, 2026139 ms
Jul 18, 2026140 ms
Jul 25, 2026138 ms
Aug 1, 2026141 ms
Aug 8, 2026144 ms
Aug 15, 2026146 ms
Aug 22, 2026146 ms
Aug 29, 2026146 ms
Sep 5, 2026138 ms
Sep 12, 2026132 ms
Sep 19, 2026133 ms
Sep 26, 2026136 ms
Oct 3, 2026137 ms
Oct 10, 2026144 ms
Oct 17, 2026142 ms
Oct 24, 2026138 ms
Oct 31, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of piperandleaf.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. piperandleaf.com at 1.4 s1.4 s
  2. piperandleaf.com at 2.9 s2.9 s
  3. piperandleaf.com at 4.3 s4.3 s
  4. piperandleaf.com at 5.7 s5.7 s
  5. piperandleaf.com at 7.1 s7.1 s
  6. piperandleaf.com at 8.6 s8.6 s
  7. piperandleaf.com at 10.0 s10.0 s
  8. piperandleaf.com at 11.4 s11.4 s

Speed

8 to fix31
  • Improve image delivery

    2.9 s · 1.2 MB

    20 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.

  • Main-thread work: 10.9 s

    A phone's processor spends 10.9 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 9,295 HTML elements

    The page has 9,295 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, supergiftoptions.com and Google Tag Manager and others), adding 3.0 MB and 1.0 s of main-thread time.

  • Shopify adds 523 ms

    523 ms

    Shopify costs a phone 523 ms of main-thread work and 2.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    668 KiB

    About 668 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    450 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 161 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    45 KiB

    About 45 KiB of CSS is downloaded but never applied on this page.

  • Use efficient cache lifetimes

    28 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (28 KiB).

  • Duplicated JavaScript

    15 KiB

    15 KiB JavaScript is shipped twice across bundles.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 11.9 s

    11.9 s

    Your largest element takes 11.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 24.7 s

    24.7 s

    The page becomes fully interactive after 24.7 s. Good is under 3.8 s.

  • Speed Index: 8.2 s

    8.2 s

    Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.386

    0.386

    The layout shifts by 0.386 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 681 ms

    681 ms

    Scripts block taps and scrolling for 681 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 238 ms

    238 ms

    Real visitors wait 238 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 586 ms

    586 ms

    Real visitors wait 586 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

Images and page weight

5 to fix29
  • Page weight: 6.2 MB in 435 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 435 requests on a phone: images 2.6 MB (38), scripts 1.5 MB (153) and other files 1.2 MB (182). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    DSC05967.jpg weighs 523 KiB. On a phone connection a single image that size takes seconds.

  • 7 images far larger than shown

    627 KiB

    7 images are downloaded at several times the size a phone draws them, for example DSC05967.jpg at 1,800 px wide, shown at 390 px. Resized copies would save about 627 KiB.

  • An image on the first screen is lazy-loaded

    25-sketch-left-behind-the-blend.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images below the first screen load straight away

    3 images further down the page (839 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.75 g of CO₂e: 210.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

12 to fixGoogle 7586
  • 186 text elements with low contrast

    186 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Invalid ARIA attributes

    4 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Hidden but focusable

    5 elements hidden from screen readers can still receive keyboard focus.

  • Interactive controls must not be nested (5 elements)

    Interactive controls must not be nested: 5 elements on the page fail this check, rated serious by axe-core.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (13 elements)

    Alternative text of images should not be repeated as text: 13 elements on the page fail this check, rated minor by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (11 elements).

2 checks passed
  • Every image has alt text

    All 146 images in the HTML carry an alt attribute.

  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 68 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 13 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Spilling the Tea Since 1773”). One clear main headline is easier for people and search engines.

  • 325 internal links, 16 external

    The homepage links to 325 pages on piperandleaf.com and 16 external pages.

7 checks passed
  • Meta description: 98 characters

    Your meta description is 98 characters: “Straight from the farm, forest, and briar patch, our tea blends are truly a delight to the senses.”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Piper & Leaf Tea Co. – Piper and Leaf Tea Co.”.

  • Canonical URL set

    The canonical URL is https://piperandleaf.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://piperandleaf.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (6,398 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://piperandleaf.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    https://piperandleaf.com/pages/blend-collections, https://piperandleaf.com/collections/current-seasonal and https://piperandleaf.com/collections/wellness-blends have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://piperandleaf.com/pages/blend-collections, https://piperandleaf.com/pages/signature-collection and https://piperandleaf.com/pages/seasonal-collection have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 126 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7776
  • 1 broken image

    1 image failed to load on a phone, for example https://piperandleaf.com/.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

2 checks passed
  • Tap targets are thumb-sized

    59 of 63 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 3,520 words of copy

    The homepage carries about 3,520 words of visible text.

6 checks passed
  • 15 calls to action

    The homepage has 15 calls to action, for example “Shop All Collections”, “Shop the Current Season” and “Shop All Coffee”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 128 testimonial or review blocks, a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at piperandleaf.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Hulk Form Builder · Inbox · Microsoft Clarity · Monk Free Gift With Purchase · Frontend · Forms · Utterbond Subscriptions · supergiftoptions.com · trafficmanager.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Huntsville

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 42 issues on piperandleaf.com, including 16 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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