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piquadro.com website review
Visit site (opens in a new tab)Reviewed 27 October 202641 issues · 95 checks
This review found 41 issues worth fixing on piquadro.com, 13 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #35,700 of 105,147 reviewed websitesbeats 60%
- #23,601 of 58,990 online storesbeats 53%
- #22,762 of 53,745 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.7 s |
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 120 ms |
| May 16, 2026 | 120 ms |
| May 23, 2026 | 120 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 121 ms |
| Jun 13, 2026 | 122 ms |
| Jun 20, 2026 | 125 ms |
| Jun 27, 2026 | 128 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 127 ms |
| Aug 1, 2026 | 125 ms |
| Aug 8, 2026 | 123 ms |
| Aug 15, 2026 | 122 ms |
| Aug 22, 2026 | 123 ms |
| Aug 29, 2026 | 123 ms |
| Sep 5, 2026 | 124 ms |
| Sep 12, 2026 | 128 ms |
| Sep 19, 2026 | 136 ms |
| Sep 26, 2026 | 147 ms |
| Oct 3, 2026 | 159 ms |
| Oct 10, 2026 | 168 ms |
| Oct 17, 2026 | 171 ms |
| Oct 24, 2026 | 173 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
1.8 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Mobile performance score: 46
46/100Your mobile performance score is 46 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.0 s
A phone's processor spends 9.0 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,172 HTML elements
The page has 3,172 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, customerfields.com and ZenDesk and others), adding 11.1 MB and 1.1 s of main-thread time.
Shopify adds 133 ms
133 msShopify costs a phone 133 ms of main-thread work and 9.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
750 ms · 244 KiB11 images could be 244 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.
Reduce unused CSS
450 ms · 97 KiBAbout 97 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 439 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
50 ms · 375 KiB20 files are served with short cache lifetimes, so returning visitors download them again (375 KiB).
Render-blocking requests
350 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
Clarity adds 294 ms
294 msClarity costs a phone 294 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ZenDesk adds 156 ms
156 msZenDesk costs a phone 156 ms of main-thread work and 414 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
29 KiB29 KiB could be saved by minifying JavaScript.
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 120 ms
120 msYour server sent the HTML in 120 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 10.8 s
10.8 sYour largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 31.2 s
31.2 sThe page becomes fully interactive after 31.2 s. Good is under 3.8 s.
Total Blocking Time: 779 ms
779 msScripts block taps and scrolling for 779 ms in total while the page loads. Good is under 200 ms.
Speed Index: 6.3 s
6.3 sVisually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 43% slower for real visitors
+43%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 120 ms to 173 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 944 ms
944 msReal visitors wait 944 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 146 ms
146 msReal visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 14.3 MB in 432 requests
14.3 MBYour homepage downloads 14.3 MB in 432 requests on a phone: media 9.1 MB (2), scripts 2.6 MB (170) and other files 1.4 MB (196). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (177 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (177 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 4.1 g of CO₂ per visit
4.06 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.06 g of CO₂e: 487.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 buttons without a name
6 buttons have no accessible name, so screen readers announce just “button”.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 images without alt text
5 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (22 elements)
All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.
17 links without text
17 visible links have no text or label, so screen readers cannot say where they go.
7 form fields without a label
7 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (12 elements).
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (181 characters)
Your meta description is 181 characters; Google truncates after about 160, so the end of your pitch is cut.
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
248 internal links, 12 external
The homepage links to 248 pages on piquadro.com and 12 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Piquadro® Official Store”.
Title: 60 characters
Your title is a healthy 60 characters: “Piquadro® Official Store | Leather Bags, Backpacks & Luggage”.
Canonical URL set
The canonical URL is https://www.piquadro.com/en-us.
Structured data in place
Structured data found: BreadcrumbList, Corporation, OnlineStore and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.piquadro.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,115 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.piquadro.com/llms.txt (21 KiB, 3 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://www.piquadro.com/pages/wishlist is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://www.piquadro.com/pages/wishlist has no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://www.piquadro.com/pages/wishlist, https://www.piquadro.com/en-us/collections/sale, https://www.piquadro.com/en-us/collections/sale-man, https://www.piquadro.com/en-us/collections/sale-women, https://www.piquadro.com/en-us/collections/sale-travel-item and https://www.piquadro.com/en-us/collections/sale-mens-accessories and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
7 pages with very little text
https://www.piquadro.com/en-us/collections/sale-travel-item, https://www.piquadro.com/en-us/collections/sale-mens-accessories, https://www.piquadro.com/en-us/collections/sale-backpacks, https://www.piquadro.com/en-us/collections/sale-mens-bags, https://www.piquadro.com/en-us/collections/sale-business and https://www.piquadro.com/en-us/collections/sale-womens-backpacks and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 165 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
21 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 406 words of copy
The homepage carries about 406 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
16 calls to action
The homepage has 16 calls to action, for example “Sign up”, “Shop now” and “Shop Now”.
8 short forms
8 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
23 cookies set on arrival
23Opening the homepage sets 23 cookies, 4 of them by other companies (measured from a US location before any click).
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at piquadro.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Employees
- 998
- Founded
- 1987
- Headquarters
- Gaggio Montano
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on piquadro.com, including 22 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.