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piquadro.com website review

Visit site (opens in a new tab)Reviewed 27 October 202641 issues · 95 checks

This review found 41 issues worth fixing on piquadro.com, 13 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sMay 9Oct 241.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.7 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.7 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.8 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
181 ms112 msMay 9Oct 24173 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026120 ms
May 16, 2026120 ms
May 23, 2026120 ms
May 30, 2026120 ms
Jun 6, 2026121 ms
Jun 13, 2026122 ms
Jun 20, 2026125 ms
Jun 27, 2026128 ms
Jul 4, 2026129 ms
Jul 11, 2026129 ms
Jul 18, 2026129 ms
Jul 25, 2026127 ms
Aug 1, 2026125 ms
Aug 8, 2026123 ms
Aug 15, 2026122 ms
Aug 22, 2026123 ms
Aug 29, 2026123 ms
Sep 5, 2026124 ms
Sep 12, 2026128 ms
Sep 19, 2026136 ms
Sep 26, 2026147 ms
Oct 3, 2026159 ms
Oct 10, 2026168 ms
Oct 17, 2026171 ms
Oct 24, 2026173 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of piquadro.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. piquadro.com at 0.4 s0.4 s
  2. piquadro.com at 0.8 s0.8 s
  3. piquadro.com at 1.1 s1.1 s
  4. piquadro.com at 1.5 s1.5 s
  5. piquadro.com at 1.9 s1.9 s
  6. piquadro.com at 2.3 s2.3 s
  7. piquadro.com at 2.6 s2.6 s
  8. piquadro.com at 3.0 s3.0 s

Speed

13 to fix46
  • Reduce unused JavaScript

    1.8 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.0 s

    A phone's processor spends 9.0 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,172 HTML elements

    The page has 3,172 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, customerfields.com and ZenDesk and others), adding 11.1 MB and 1.1 s of main-thread time.

  • Shopify adds 133 ms

    133 ms

    Shopify costs a phone 133 ms of main-thread work and 9.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    750 ms · 244 KiB

    11 images could be 244 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 97 KiB

    About 97 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 439 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    50 ms · 375 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (375 KiB).

  • Render-blocking requests

    350 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Clarity adds 294 ms

    294 ms

    Clarity costs a phone 294 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 156 ms

    156 ms

    ZenDesk costs a phone 156 ms of main-thread work and 414 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    29 KiB

    29 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 120 ms

    120 ms

    Your server sent the HTML in 120 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.8 s

    10.8 s

    Your largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 31.2 s

    31.2 s

    The page becomes fully interactive after 31.2 s. Good is under 3.8 s.

  • Total Blocking Time: 779 ms

    779 ms

    Scripts block taps and scrolling for 779 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 43% slower for real visitors

    +43%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 120 ms to 173 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 944 ms

    944 ms

    Real visitors wait 944 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 146 ms

    146 ms

    Real visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 14.3 MB in 432 requests

    14.3 MB

    Your homepage downloads 14.3 MB in 432 requests on a phone: media 9.1 MB (2), scripts 2.6 MB (170) and other files 1.4 MB (196). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (177 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (177 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 4.1 g of CO₂ per visit

    4.06 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.06 g of CO₂e: 487.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9491
  • 6 buttons without a name

    6 buttons have no accessible name, so screen readers announce just “button”.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (22 elements)

    All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.

  • 17 links without text

    17 visible links have no text or label, so screen readers cannot say where they go.

  • 7 form fields without a label

    7 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (12 elements).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • Meta description is long (181 characters)

    Your meta description is 181 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 248 internal links, 12 external

    The homepage links to 248 pages on piquadro.com and 12 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Piquadro® Official Store”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Piquadro® Official Store | Leather Bags, Backpacks & Luggage”.

  • Canonical URL set

    The canonical URL is https://www.piquadro.com/en-us.

  • Structured data in place

    Structured data found: BreadcrumbList, Corporation, OnlineStore and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.piquadro.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,115 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.piquadro.com/llms.txt (21 KiB, 3 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 1 linked page hidden from search

    https://www.piquadro.com/pages/wishlist is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://www.piquadro.com/pages/wishlist has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://www.piquadro.com/pages/wishlist, https://www.piquadro.com/en-us/collections/sale, https://www.piquadro.com/en-us/collections/sale-man, https://www.piquadro.com/en-us/collections/sale-women, https://www.piquadro.com/en-us/collections/sale-travel-item and https://www.piquadro.com/en-us/collections/sale-mens-accessories and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 7 pages with very little text

    https://www.piquadro.com/en-us/collections/sale-travel-item, https://www.piquadro.com/en-us/collections/sale-mens-accessories, https://www.piquadro.com/en-us/collections/sale-backpacks, https://www.piquadro.com/en-us/collections/sale-mens-bags, https://www.piquadro.com/en-us/collections/sale-business and https://www.piquadro.com/en-us/collections/sale-womens-backpacks and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 165 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    21 of 23 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix78
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 406 words of copy

    The homepage carries about 406 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Sign up”, “Shop now” and “Shop Now”.

  • 8 short forms

    8 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies, 4 of them by other companies (measured from a US location before any click).

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at piquadro.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Employees
998
Founded
1987
Headquarters
Gaggio Montano

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 41 issues on piquadro.com, including 22 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Competitor intelligence with battlecards for your closest rivals
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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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