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pitakajapan.com website review
Visit site (opens in a new tab)Reviewed 7 November 202636 issues · 73 checks
This review found 36 issues worth fixing on pitakajapan.com, 12 of them high impact, across 73 checks. The most urgent: page weight: 19.6 MB in 93 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70C- #88,333 of 105,458 reviewed websitesbeats 14%
- #53,276 of 59,269 online storesbeats 8%
- #49,363 of 54,010 Shopify storesbeats 7%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.0 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 165 ms |
| May 23, 2026 | 173 ms |
| May 30, 2026 | 187 ms |
| Jun 6, 2026 | 195 ms |
| Jun 13, 2026 | 184 ms |
| Jul 11, 2026 | 159 ms |
| Jul 18, 2026 | 157 ms |
| Sep 19, 2026 | 127 ms |
| Sep 26, 2026 | 139 ms |
| Oct 3, 2026 | 155 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.3 s
2.9 s
3.5 s
4.1 s
4.7 s
Speed
5,812 HTML elements
The page has 5,812 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
500 ms · 610 KiB8 images could be 610 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
Reduce unused CSS
900 ms · 182 KiBAbout 182 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 78 ms. During a long task the page ignores taps.
4 third-party services on the page
4 third-party services load with your homepage (Shopify, Klaviyo and Google Tag Manager and others), adding 218 KiB and 0 ms of main-thread time.
Use efficient cache lifetimes
14 KiB4 files are served with short cache lifetimes, so returning visitors download them again (14 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 51 ms of it running JavaScript. That is comfortably low.
Server response: 37 ms
37 msYour server sent the HTML in 37 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 90.3 s
90.3 sYour largest element takes 90.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “iPhone Duo|究極の一台に、ふさわしい一枚”.
Time to Interactive: 90.5 s
90.5 sThe page becomes fully interactive after 90.5 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.366
0.366The layout shifts by 0.366 while loading, so content jumps under the reader's thumb. Good is under 0.1.
15 images without width and height
15 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
4 checks passed
Tap response (INP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 165 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 3.3 s
3.3 sVisually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 54 ms
54 msScripts block the page for only 54 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 19.6 MB in 93 requests
19.6 MBYour homepage downloads 19.6 MB in 93 requests on a phone: fonts 16.0 MB (10), media 1.8 MB (1) and images 964 KiB (22). Under 2 MB keeps phones on slow connections fast.
4 images far larger than shown
621 KiB4 images are downloaded at several times the size a phone draws them, for example new-pita-gear.webp at 1,440 px wide, shown at 163 px. Resized copies would save about 621 KiB.
8 images in older formats
8 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
index-slider-iphone-duo-s.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 5.5 g of CO₂ per visit
5.54 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.54 g of CO₂e: 665.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
250 images without alt text
250 images have no alt text, which hurts accessibility and image search.
Links must have discernible text (2 elements)
Links must have discernible text: 2 elements on the page fail this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (5 elements)
Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (17 characters)
Your title is only 17 characters: “PITAKA Japan公式サイト”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.
Meta description is long (229 characters)
Your meta description is 229 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 2 problems
Structured data found (Organization) but with 2 problems, for example “Organization: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
250 internal links, 3 external
The homepage links to 250 pages on pitakajapan.com and 3 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://pitakajapan.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://pitakajapan.com/sitemap.xml.
AI search readiness
Some text only appears after JavaScript runs
46%The HTML your server sends has 816 of the 1,772 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://pitakajapan.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
11 pages without a meta description
https://pitakajapan.com/collections/samsung-fold8-fold8-ultra-flip8, https://pitakajapan.com/collections/iphone-17-pro-max-cases, https://pitakajapan.com/collections/iphone-17-pro-cases, https://pitakajapan.com/collections/iphone-17-air-cases, https://pitakajapan.com/collections/iphone-17-cases and https://pitakajapan.com/collections/iphone-series and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page slow to respond
https://pitakajapan.com/collections/samsung-galaxy-z-fold-and-flip took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to fetch”.
2 checks passed
Tap targets are thumb-sized
507 of 510 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,772 words of copy
The homepage carries about 1,772 words of visible text.
2 checks passed
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pitakajapan.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 15 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Dr Stacked Discounts · Judge Me Reviews · Ufe · Triplewhale · Upsell Funnel Engine Upsells · powr.io · sfdr.co · spinwheelapp.com · cloudfront.net · helixo.co · cart-bot.net · goaffpro.com · mambasms.com · digitaloceanspaces.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on pitakajapan.com, including 8 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.