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pitviper.com website review

Visit site (opens in a new tab)Reviewed 7 November 202638 issues · 80 checks

This review found 38 issues worth fixing on pitviper.com, 13 of them high impact, across 80 checks. The most urgent: page weight: 47.3 MB in 446 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.7 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
237 ms162 msMay 16Oct 31225 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026171 ms
May 23, 2026171 ms
May 30, 2026171 ms
Jun 6, 2026175 ms
Jun 13, 2026179 ms
Jun 20, 2026180 ms
Jun 27, 2026186 ms
Jul 4, 2026194 ms
Jul 11, 2026204 ms
Jul 18, 2026218 ms
Jul 25, 2026228 ms
Aug 1, 2026218 ms
Aug 8, 2026206 ms
Aug 15, 2026195 ms
Aug 22, 2026189 ms
Aug 29, 2026188 ms
Sep 5, 2026183 ms
Sep 12, 2026179 ms
Sep 19, 2026179 ms
Sep 26, 2026179 ms
Oct 3, 2026179 ms
Oct 10, 2026186 ms
Oct 17, 2026203 ms
Oct 24, 2026221 ms
Oct 31, 2026225 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pitviper.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pitviper.com at 1.0 s1.0 s
  2. pitviper.com at 2.1 s2.1 s
  3. pitviper.com at 3.1 s3.1 s
  4. pitviper.com at 4.2 s4.2 s
  5. pitviper.com at 5.2 s5.2 s
  6. pitviper.com at 6.2 s6.2 s
  7. pitviper.com at 7.3 s7.3 s
  8. pitviper.com at 8.3 s8.3 s

Speed

15 to fix50
  • Main-thread work: 6.3 s

    A phone's processor spends 6.3 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,597 HTML elements

    The page has 3,597 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    950 ms · 2.1 MB

    18 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

  • Reduce unused JavaScript

    600 ms · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and rebuyengine.com and others), adding 2.4 MB and 1.3 s of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    918 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (918 KiB).

  • Render-blocking requests

    900 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Shopify adds 524 ms

    524 ms

    Shopify costs a phone 524 ms of main-thread work and 554 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 111 KiB

    About 111 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 339 ms. During a long task the page ignores taps.

  • Klaviyo adds 248 ms

    248 ms

    Klaviyo costs a phone 248 ms of main-thread work and 651 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Duplicated JavaScript

    263 KiB

    263 KiB JavaScript is shipped twice across bundles.

  • rebuyengine.com adds 149 ms

    149 ms

    rebuyengine.com costs a phone 149 ms of main-thread work and 396 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • narvar.com adds 123 ms

    123 ms

    narvar.com costs a phone 123 ms of main-thread work and 631 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    43 KiB

    Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 26.9 s

    26.9 s

    The page becomes fully interactive after 26.9 s. Good is under 3.8 s.

  • Speed Index: 11.3 s

    11.3 s

    Visually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 7.1 s

    7.1 s

    Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A split-screen lifestyle image of a man outdoors in the sno…”.

  • Real-user INP: 237 ms

    237 ms

    Real visitors wait 237 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 171 ms to 225 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 582 ms

    582 ms

    Scripts block taps and scrolling for 582 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 584 ms

    584 ms

    Real visitors wait 584 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.054

    0.054

    The layout barely moves while loading (CLS 0.054, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 47.3 MB in 446 requests

    47.3 MB

    Your homepage downloads 47.3 MB in 446 requests on a phone: media 39.8 MB (6), images 3.1 MB (43) and scripts 2.7 MB (156). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    114 KiB

    3 images are downloaded at several times the size a phone draws them, for example Actualbush_inferno_apres_bottom_product_4_detail.jpg at 640 px wide, shown at 167 px. Resized copies would save about 114 KiB.

  • About 13.4 g of CO₂ per visit

    13.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 13.42 g of CO₂e: 1610.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 8393
  • ARIA attributes must conform to valid values (2 elements)

    ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 148 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9290
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 204 internal links, 20 external

    The homepage links to 204 pages on pitviper.com and 20 external pages.

7 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “Sunglasses strong enough to be sat on, shoved in pockets, run over and still maintain their sun and wind-bucking abilit…”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Pit Viper Sunglasses: The Optimal Blend of Style and Performance”.

  • Canonical URL set

    The canonical URL is https://www.pitviper.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pitviper.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,257 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.pitviper.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://www.pitviper.com/.

  • 5 small tap targets

    5 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “nv_shopnow is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 561 words of copy

    The homepage carries about 561 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 31 calls to action

    The homepage has 31 calls to action, for example “Shop By Shape”, “Shop by Model” and “The Try-Hard”.

  • 7 short forms

    7 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity, Hotjar and TikTok Pixel.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 44 cookies set on arrival

    44

    Opening the homepage sets 44 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 61 other companies contacted

    Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pitviper.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Pandectes Gdpr · Rebuy Personalization Engine · Unicorn Location Redirect · Savedby Package Protection · Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · Rivo Loyalty Rewards Referrals · Applovin Shop Integration · Expertvoice · govx.com · weglot.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
4 open roles
Teams
Marketing (2), Ecommerce (1), Operations (1)
Job board
bamboohr

Company

Headquarters
Salt Lake City

Upkeep, stack, hiring and company data from programmable.info

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