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pixelmatters.com website review

Visit site (opens in a new tab)Reviewed 18 October 202628 issues · 76 checks

This review found 28 issues worth fixing on pixelmatters.com, 9 of them high impact, across 76 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
8.4 s2.7 sApr 25Oct 104.8 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20263.7 s
May 2, 20263.6 s
May 9, 20263.3 s
May 16, 20263.5 s
May 23, 20263.9 s
May 30, 20263.9 s
Jun 6, 20264.0 s
Jun 13, 20264.2 s
Jun 20, 20264.3 s
Jun 27, 20265.5 s
Jul 4, 20266.5 s
Jul 11, 20265.8 s
Jul 18, 20265.5 s
Jul 25, 20265.3 s
Aug 1, 20265.5 s
Aug 8, 20265.7 s
Aug 15, 20266.7 s
Aug 22, 20267.1 s
Aug 29, 20267.2 s
Sep 5, 20266.9 s
Sep 12, 20267.8 s
Sep 19, 20267.3 s
Sep 26, 20266.2 s
Oct 3, 20266.2 s
Oct 10, 20264.8 s
Real-visitor tap response (INP)75th percentile, phones
355 ms139 msApr 25Sep 26264 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026183 ms
May 2, 2026183 ms
May 9, 2026177 ms
May 16, 2026164 ms
May 23, 2026230 ms
May 30, 2026223 ms
Jun 6, 2026223 ms
Jun 13, 2026230 ms
Jun 20, 2026219 ms
Jun 27, 2026219 ms
Jul 4, 2026219 ms
Jul 11, 2026210 ms
Jul 18, 2026243 ms
Jul 25, 2026254 ms
Aug 1, 2026243 ms
Aug 8, 2026243 ms
Aug 15, 2026233 ms
Aug 22, 2026255 ms
Aug 29, 2026276 ms
Sep 5, 2026319 ms
Sep 12, 2026330 ms
Sep 19, 2026276 ms
Sep 26, 2026264 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pixelmatters.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pixelmatters.com at 1.9 s1.9 s
  2. pixelmatters.com at 3.9 s3.9 s
  3. pixelmatters.com at 5.8 s5.8 s
  4. pixelmatters.com at 7.8 s7.8 s
  5. pixelmatters.com at 9.7 s9.7 s
  6. pixelmatters.com at 11.7 s11.7 s
  7. pixelmatters.com at 13.6 s13.6 s
  8. pixelmatters.com at 15.6 s15.6 s

Speed

10 to fix60
  • Reduce unused JavaScript

    900 ms · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60 (desktop: 69). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    750 ms · 144 KiB

    6 images could be 144 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Render-blocking requests

    750 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Cookiebot and IPONWEB and others), adding 4.4 MB and 242 ms of main-thread time.

  • vercel-storage.com adds 0 ms

    0 ms

    vercel-storage.com costs a phone 0 ms of main-thread work and 3.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.5 s

    A phone's processor spends 3.5 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    300 ms · 39 KiB

    About 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    252 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (252 KiB).

  • Google Tag Manager adds 150 ms

    150 ms

    Google Tag Manager costs a phone 150 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 73 KiB

    Polyfills for old browsers add 73 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 128 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    8 KiB

    8 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 29 ms

    29 ms

    Your server sent the HTML in 29 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.5 s

    5.5 s

    Real visitors wait 5.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.8 s

    3.8 s

    Real visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 11.8 s

    11.8 s

    Visually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 17.1 s

    17.1 s

    The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.2 s

    7.2 s

    Your largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Tap response (INP) got 48% slower for real visitors

    +48%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 183 ms to 264 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 49% slower for real visitors

    +49%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.7 s to 4.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 305 ms

    305 ms

    Scripts block taps and scrolling for 305 ms in total while the page loads. Good is under 200 ms.

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.5 MB in 128 requests

    6.5 MB

    Your homepage downloads 6.5 MB in 128 requests on a phone: media 3.8 MB (4), scripts 2.1 MB (47) and images 264 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • About 1.8 g of CO₂ per visit

    1.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.85 g of CO₂e: 221.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 10096
  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 34 images in the HTML carry an alt attribute.

  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 26 internal links, 5 external

    The homepage links to 26 pages on pixelmatters.com and 5 external pages.

8 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “AI-native Digital Product Studio. Pixelmatters builds and modernizes the products and AI workflows Fortune 500s and lea…”.

  • One H1 headline

    Your main headline reads: “Digital products that matter, crafted by people who care.”.

  • Title: 37 characters

    Your title is a healthy 37 characters: “Pixelmatters • Digital Product Studio”.

  • Canonical URL set

    The canonical URL is https://www.pixelmatters.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pixelmatters.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (201 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (2 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 8 pages slow to respond

    /work, /about-us, /services/design, /services/engineering, /what-we-do and /solutions/web-apps and 2 others took over 3 s to send their HTML from our server.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    10 pages of 12 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 10 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    31 of 32 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 189 words

    The homepage has only about 189 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get in touch”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Get in touch”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pixelmatters.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

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