Website review, no card needed
planttherapy.com website review
Visit site (opens in a new tab)Reviewed 19 October 202636 issues · 91 checks
This review found 36 issues worth fixing on planttherapy.com, 14 of them high impact, across 91 checks. The most urgent: page weight: 50.5 MB in 549 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #32,399 of 95,517 reviewed websitesbeats 60%
- #20,681 of 51,524 online storesbeats 53%
- #19,892 of 46,631 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.1 s |
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 180 ms |
| May 9, 2026 | 183 ms |
| May 16, 2026 | 188 ms |
| May 23, 2026 | 188 ms |
| May 30, 2026 | 188 ms |
| Jun 6, 2026 | 188 ms |
| Jun 13, 2026 | 181 ms |
| Jun 20, 2026 | 181 ms |
| Jun 27, 2026 | 181 ms |
| Jul 4, 2026 | 187 ms |
| Jul 11, 2026 | 188 ms |
| Jul 18, 2026 | 187 ms |
| Jul 25, 2026 | 187 ms |
| Aug 1, 2026 | 189 ms |
| Aug 8, 2026 | 192 ms |
| Aug 15, 2026 | 195 ms |
| Aug 22, 2026 | 193 ms |
| Aug 29, 2026 | 187 ms |
| Sep 5, 2026 | 180 ms |
| Sep 12, 2026 | 179 ms |
| Sep 19, 2026 | 175 ms |
| Sep 26, 2026 | 172 ms |
| Oct 3, 2026 | 171 ms |
| Oct 10, 2026 | 170 ms |
| Oct 17, 2026 | 170 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.5 s
3.1 s
4.6 s
6.2 s
7.7 s
9.3 s
10.8 s
12.4 s
Speed
Main-thread work: 12.1 s
A phone's processor spends 12.1 s on main-thread work while loading, 6.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 1.0 s
1.0 sGoogle Tag Manager costs a phone 1.0 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 32
32/100Your mobile performance score is 32 (desktop: 54). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
7,276 HTML elements
The page has 7,276 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and Klaviyo and others), adding 19.8 MB and 2.6 s of main-thread time.
Reduce unused JavaScript
1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page.
Improve image delivery
100 ms · 1.2 MB20 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.
Use efficient cache lifetimes
828 KiB34 files are served with short cache lifetimes, so returning visitors download them again (828 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 558 ms. During a long task the page ignores taps.
alia-prod.com adds 401 ms
401 msalia-prod.com costs a phone 401 ms of main-thread work and 1,014 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 357 ms
357 msKlaviyo costs a phone 357 ms of main-thread work and 699 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 308 ms
308 msYotpo costs a phone 308 ms of main-thread work and 543 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 262 ms
262 msrebuyengine.com costs a phone 262 ms of main-thread work and 874 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 118 KiBAbout 118 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
101 KiBPolyfills for old browsers add 101 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
25 KiB25 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
1 KiB1 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 32 ms
32 msYour server sent the HTML in 32 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 16.3 s
16.3 sVisually, the page fills in at 16.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 49.6 s
49.6 sThe page becomes fully interactive after 49.6 s. Good is under 3.8 s.
Total Blocking Time: 1.7 s
1.7 sScripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 5.7 s
5.7 sYour largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Plant Therapy”.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.125
0.125The layout shifts by 0.125 while loading, so content jumps under the reader's thumb. Good is under 0.1.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 180 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 189 ms
189 msReal visitors wait 189 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 653 ms
653 msReal visitors wait 653 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 50.5 MB in 549 requests
50.5 MBYour homepage downloads 50.5 MB in 549 requests on a phone: media 41.6 MB (12), scripts 3.8 MB (148) and images 2.8 MB (91). Under 2 MB keeps phones on slow connections fast.
3 images far larger than shown
190 KiB3 images are downloaded at several times the size a phone draws them, for example peppermint-fresh-leaves-5_500x500.jpg at 500 px wide, shown at 95 px. Resized copies would save about 190 KiB.
About 14.3 g of CO₂ per visit
14.31 gBy the Sustainable Web Design model, a visit to your homepage emits about 14.31 g of CO₂e: 1717.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Main landmark should not be contained in another landmark (1 element)
Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one main landmark (1 element)
Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
14 links without text
14 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (237 characters)
Your meta description is 237 characters; Google truncates after about 160, so the end of your pitch is cut.
8 links crawlers can't follow
8 links have no real href, so search engines can't follow them.
397 internal links, 0 external
The homepage links to 397 pages on planttherapy.com and 0 external pages.
7 checks passed
One H1 headline
Your main headline reads: “The Best Essential Oils & Natural Living Solutions”.
Title: 54 characters
Your title is a healthy 54 characters: “Plant-Based Beauty Products | Natural Living Solutions”.
Canonical URL set
The canonical URL is https://www.planttherapy.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.planttherapy.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,952 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.planttherapy.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
14 pages without an H1
https://www.planttherapy.com/products/seasonal-hand-soap-foaming-bottle, https://www.planttherapy.com/products/hair-therapy-shine-soothe-detangler-spray, https://www.planttherapy.com/pages/sales-coupon-details, https://www.planttherapy.com/products/germ-destroyer-kidsafe-essential-oil, https://www.planttherapy.com/collections/new-arrivals and https://www.planttherapy.com/pages/rewards and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 147 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://files.alia-prod.com/30003000rosemarycastorhairoil3.webp-1754962798638.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
99 of 108 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,329 words of copy
The homepage carries about 1,329 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
17 calls to action
The homepage has 17 calls to action, for example “Shop All”, “Subscribe & Save” and “Contact Us”.
113 short forms
113 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 19 testimonial or review blocks and 34 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
31 cookies set on arrival
31Opening the homepage sets 31 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
69 other companies contacted
Loading the homepage contacts 69 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at planttherapy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on planttherapy.com, including 20 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.