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plasmaide.com.au website review

Visit site (opens in a new tab)Reviewed 5 November 202637 issues · 83 checks

This review found 37 issues worth fixing on plasmaide.com.au, 12 of them high impact, across 83 checks. The most urgent: page weight: 8.2 MB in 358 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s1.6 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.4 s
May 30, 20262.7 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.4 s
Jul 18, 20262.0 s
Jul 25, 20261.8 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20262.5 s
Aug 22, 20262.6 s
Aug 29, 20262.7 s
Sep 5, 20262.6 s
Oct 10, 20262.5 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
183 ms66 msMay 16Oct 31128 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202679 ms
May 23, 202696 ms
Jun 6, 202696 ms
Jun 20, 202694 ms
Jul 18, 2026114 ms
Jul 25, 2026111 ms
Aug 1, 202696 ms
Aug 8, 202697 ms
Aug 15, 2026169 ms
Aug 22, 2026154 ms
Aug 29, 2026144 ms
Sep 5, 2026140 ms
Oct 10, 2026105 ms
Oct 17, 2026112 ms
Oct 24, 2026117 ms
Oct 31, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of plasmaide.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. plasmaide.com.au at 1.3 s1.3 s
  2. plasmaide.com.au at 2.7 s2.7 s
  3. plasmaide.com.au at 4.0 s4.0 s
  4. plasmaide.com.au at 5.4 s5.4 s
  5. plasmaide.com.au at 6.7 s6.7 s
  6. plasmaide.com.au at 8.1 s8.1 s
  7. plasmaide.com.au at 9.4 s9.4 s
  8. plasmaide.com.au at 10.7 s10.7 s

Speed

8 to fix65
  • Main-thread work: 8.4 s

    A phone's processor spends 8.4 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    750 ms · 463 KiB

    About 463 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    500 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • 6 third-party services on the page

    6 third-party services load with your homepage (rechargecdn.com, Shopify and shgcdn3.com and others), adding 1.2 MB and 350 ms of main-thread time.

  • Shopify adds 129 ms

    129 ms

    Shopify costs a phone 129 ms of main-thread work and 789 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,982 HTML elements

    The page has 1,982 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • rechargecdn.com adds 134 ms

    134 ms

    rechargecdn.com costs a phone 134 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 164 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    62 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (62 KiB).

  • Reduce unused CSS

    22 KiB

    About 22 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    21 KiB

    2 images could be 21 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 43 ms

    43 ms

    Your server sent the HTML in 43 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Speed Index: 11.2 s

    11.2 s

    Visually, the page fills in at 11.2 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.2 s

    6.2 s

    Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 9.7 s

    9.7 s

    The page becomes fully interactive after 9.7 s. Good is under 3.8 s.

  • Tap response (INP) got 40% slower for real visitors

    +40%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 216 ms

    216 ms

    Scripts block taps and scrolling for 216 ms in total while the page loads. Good is under 200 ms.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 563 ms

    563 ms

    Real visitors wait 563 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix69
  • Page weight: 8.2 MB in 358 requests

    8.2 MB

    Your homepage downloads 8.2 MB in 358 requests on a phone: media 5.4 MB (2), scripts 1.2 MB (160) and images 763 KiB (62). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    AUS_US_web_mobile_-_hero_image.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image below the first screen load straight away

    1 image further down the page (61 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.3 g of CO₂ per visit

    2.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.33 g of CO₂e: 279.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8389
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8583
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 H1 headlines

    There are 3 <h1> headlines (“”, “” and “How Plasmaide Works”). One clear main headline is easier for people and search engines.

  • Meta description is long (270 characters)

    Your meta description is 270 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 55 internal links, 6 external

    The homepage links to 55 pages on plasmaide.com.au and 6 external pages.

5 checks passed
  • Title: 30 characters

    Your title is a healthy 30 characters: “PLASMAIDE | It Gets You There.”.

  • Canonical URL set

    The canonical URL is https://www.plasmaide.com/en-us.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.plasmaide.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (829 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.plasmaide.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 8 pages without a meta description

    https://www.plasmaide.com/en-us/collections/all, https://www.plasmaide.com/en-us/pages/alex-albon, https://www.plasmaide.com/en-us/pages/athletes, https://www.plasmaide.com/en-us/pages/the-science-of-plasmaide, https://www.plasmaide.com/en-us/pages/how-plasmaide-works-1 and https://www.plasmaide.com/en-us/pages/how-to-use and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 9 pages without an H1

    https://www.plasmaide.com/en-us/collections/all, https://www.plasmaide.com/en-us/pages/alex-albon, https://www.plasmaide.com/en-us/pages/the-science-of-plasmaide, https://www.plasmaide.com/en-us/pages/how-plasmaide-works-1, https://www.plasmaide.com/en-us/collections/12-pack-products and https://www.plasmaide.com/en-us/products/orange-flavour-12-pack and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://www.plasmaide.com/en-us/blogs/newsroom/taekwondo-champion-kelly-koutroumpi-becomes-a-plasmaide-pro took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 8 small tap targets

    8 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 483 words of copy

    The homepage carries about 483 words of visible text.

2 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Shop”, “Shop now” and “Shop nowShop nowShop now”.

  • 8 short forms

    8 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at plasmaide.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Okendo · Forms · rechargecdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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