platecrate.com website review

A phone's processor spends 6.4 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (alia-prod.com, Shopify and TikTok and others), adding 1.8 MB and 885 ms of main-thread time.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

About 434 KiB of JavaScript is downloaded but never used on this page.

16 files are served with short cache lifetimes, so returning visitors download them again (253 KiB).

6 images could be 76 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 212 ms of main-thread work and 956 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,971 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

9 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.

Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need.

About 26 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 9.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Man img”.

The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 310 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.0 MB in 333 requests on a phone: images 1.4 MB (67), scripts 1.3 MB (138) and other files 692 KiB (88). Under 2 MB keeps phones on slow connections fast.

menu-pattern.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (41 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 135.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 dropdown has no label.

40 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h3 → h5 and h3 → h6), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

The homepage links to 227 pages on platecrate.com and 9 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://www.platecrate.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.platecrate.com/pages/pro-vs-classic, https://www.platecrate.com/collections/candy-collection and https://www.platecrate.com/collections/zombie-collections have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 106 found) and read each the way a search engine does.

6 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 1,281 words of visible text.

Before a visitor clicks anything, the page loads Hotjar, Klaviyo and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.