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plaza.dk website review

Visit site (opens in a new tab)Reviewed 10 November 202616 issues · 59 checks

This review found 16 issues worth fixing on plaza.dk, 6 of them high impact, across 59 checks. The most urgent: hidden but focusable. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.7 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.3 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.5 s
Sep 19, 20262.5 s
Sep 26, 20262.4 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20262.0 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
160 ms127 msMay 23Nov 7136 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026133 ms
May 30, 2026131 ms
Jun 6, 2026134 ms
Jun 13, 2026136 ms
Jun 20, 2026138 ms
Jun 27, 2026139 ms
Jul 4, 2026141 ms
Jul 11, 2026144 ms
Jul 18, 2026143 ms
Jul 25, 2026143 ms
Aug 1, 2026142 ms
Aug 8, 2026142 ms
Aug 15, 2026144 ms
Aug 22, 2026143 ms
Aug 29, 2026144 ms
Sep 5, 2026145 ms
Sep 12, 2026147 ms
Sep 19, 2026156 ms
Sep 26, 2026156 ms
Oct 3, 2026155 ms
Oct 10, 2026148 ms
Oct 17, 2026140 ms
Oct 24, 2026137 ms
Oct 31, 2026137 ms
Nov 7, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

100
  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 133 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 136 ms

    136 ms

    Real visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 398 ms

    398 ms

    Real visitors wait 398 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix85
  • Page weight: 2.9 MB

    2.9 MB

    Your homepage downloads 2.9 MB on a phone, 318 KiB of it images (11%). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 99.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fix89
  • Hidden but focusable

    75 elements hidden from screen readers can still receive keyboard focus.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h6, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fix86
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https: //plaza.dk/cdn/shop/files/plaza_logo_black_witho…”.

  • 581 internal links, 10 external

    The homepage links to 581 pages on plaza.dk and 10 external pages.

6 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Vi har samlet alt det vi elsker ét sted | ✓ Hent og byt gratis i butik | ✓ Populære smykke- og urbrands | ✓ 100 dages f…”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “PLAZA Ure & Smykker | Landsdækkende ur- og smykkekæde”.

  • Canonical URL set

    The canonical URL is https://plaza.dk/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://plaza.dk/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://plaza.dk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,929 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 11 pages without an H1

    https://plaza.dk/pages/my-plaza, https://plaza.dk/pages/services, https://plaza.dk/pages/butikker, https://plaza.dk/pages/contact, https://plaza.dk/collections/udsalg and https://plaza.dk/collections/nyheder and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 195 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    11 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 11 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

2 to fix87
  • 29 small tap targets

    29 of 111 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CERT_AUTHORITY_INVALID”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 977 words of copy

    The homepage carries about 977 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOVEMBERKUP” and “START SHOPPING”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “BOOK vielsesrådgivnnig”, “Book tid | Vielsesringe” and “Book tid til batteriskift”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at plaza.dk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Inbox · Klaviyo Email Marketing Sms · Sami Product Labels · Swatch King · Variant Image Swatch · revenuehunt.com · nfcube.com · sprii.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 16 issues on plaza.dk, including 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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