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plc-direct.com website review

Visit site (opens in a new tab)Reviewed 7 November 202630 issues · 76 checks

This review found 30 issues worth fixing on plc-direct.com, 13 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.1 sMay 16Oct 312.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.5 s
Jun 20, 20262.4 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.7 s
Aug 22, 20262.7 s
Aug 29, 20262.8 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20262.9 s
Sep 26, 20262.9 s
Oct 3, 20262.9 s
Oct 10, 20262.9 s
Oct 17, 20262.9 s
Oct 24, 20262.8 s
Oct 31, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
164 ms94 msMay 16Oct 31132 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026113 ms
May 23, 2026127 ms
May 30, 2026121 ms
Jun 6, 2026120 ms
Jun 13, 2026120 ms
Jun 20, 2026114 ms
Jun 27, 2026113 ms
Jul 4, 2026106 ms
Jul 11, 2026105 ms
Jul 18, 2026102 ms
Jul 25, 2026113 ms
Aug 1, 2026112 ms
Aug 8, 2026111 ms
Aug 15, 2026121 ms
Aug 22, 2026120 ms
Aug 29, 2026121 ms
Sep 5, 2026118 ms
Sep 12, 2026115 ms
Sep 19, 2026116 ms
Sep 26, 2026118 ms
Oct 3, 2026145 ms
Oct 10, 2026154 ms
Oct 17, 2026156 ms
Oct 24, 2026145 ms
Oct 31, 2026132 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of plc-direct.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. plc-direct.com at 0.4 s0.4 s
  2. plc-direct.com at 0.8 s0.8 s
  3. plc-direct.com at 1.1 s1.1 s
  4. plc-direct.com at 1.5 s1.5 s
  5. plc-direct.com at 1.9 s1.9 s
  6. plc-direct.com at 2.3 s2.3 s
  7. plc-direct.com at 2.6 s2.6 s
  8. plc-direct.com at 3.0 s3.0 s

Speed

9 to fix47
  • Reduce unused JavaScript

    3.3 s · 494 KiB

    About 494 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Render-blocking requests

    1.4 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Use efficient cache lifetimes

    1.1 s · 182 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (182 KiB).

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,086 HTML elements

    The page has 3,086 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and Google CDN and others), adding 1.4 MB and 1.0 s of main-thread time.

  • Google Tag Manager adds 447 ms

    447 ms

    Google Tag Manager costs a phone 447 ms of main-thread work and 522 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    300 ms · 32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    200 ms · 33 KiB

    4 images could be 33 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 196 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    25 KiB

    About 25 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.1 s

    18.1 s

    Your largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 18.5 s

    18.5 s

    The page becomes fully interactive after 18.5 s. Good is under 3.8 s.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 564 ms

    564 ms

    Scripts block taps and scrolling for 564 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 132 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 151 ms

    151 ms

    Real visitors wait 151 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 771 ms

    771 ms

    Real visitors wait 771 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix50
  • Page weight: 3.1 MB in 317 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 317 requests on a phone: scripts 1.5 MB (93), other files 920 KiB (106) and images 422 KiB (93). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fix73
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 13 links without text

    13 links have no text or label, so screen readers cannot say where they go.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • Every image has alt text

    All 140 images in the HTML carry an alt attribute.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 11 links crawlers can't follow

    11 links have no real href, so search engines can't follow them.

  • 776 internal links, 2 external

    The homepage links to 776 pages on plc-direct.com and 2 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Get the industrial automation products you need without the wait. PLC Direct has quality programmable logic controllers…”.

  • One H1 headline

    Your main headline reads: “PLC Direct”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Industrial Automation Products – PLC Supplier | PLC Direct”.

  • Canonical URL set

    The canonical URL is https://plc-direct.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://plc-direct.com/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    /collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 8893
  • 7 console errors

    7 errors were logged to the browser console during Google's test (“Failed to load resource: the server responded with a status of 403 (Forbidden)”).

  • 3 low-resolution images

    3 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,627 words of copy

    The homepage carries about 2,627 words of visible text.

6 checks passed
  • 20 calls to action

    The homepage has 20 calls to action, for example “Shop our products”, “My AccountSign in or register” and “Contact Displacement Sensors”.

  • 2 short forms

    2 short forms (0 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 14 testimonial or review blocks, 8 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 3 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at plc-direct.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Bm Country Blocker Ip Blocker · Klaviyo Email Marketing Sms · Yotpo Product Reviews · Boostymark Regionblock · tawk.to · hulkapps.com · aliyuncs.com · hubapi.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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  • Earned media and PR openings
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