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plumhq.com website review

Visit site (opens in a new tab)Reviewed 27 October 202633 issues · 83 checks

This review found 33 issues worth fixing on plumhq.com, 11 of them high impact, across 83 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s1.7 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.9 s
May 16, 20262.8 s
May 23, 20262.9 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.9 s
Jun 20, 20262.9 s
Jun 27, 20263.0 s
Jul 4, 20263.1 s
Jul 11, 20263.1 s
Jul 18, 20263.2 s
Jul 25, 20263.1 s
Aug 1, 20263.1 s
Aug 8, 20263.0 s
Aug 15, 20263.1 s
Aug 22, 20263.1 s
Aug 29, 20263.0 s
Sep 5, 20262.9 s
Sep 12, 20262.6 s
Sep 19, 20262.2 s
Sep 26, 20262.0 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20262.0 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
231 ms188 msMay 9Oct 24207 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026212 ms
May 16, 2026212 ms
May 23, 2026193 ms
May 30, 2026216 ms
Jun 6, 2026220 ms
Jun 13, 2026221 ms
Jun 20, 2026220 ms
Jun 27, 2026199 ms
Jul 4, 2026198 ms
Jul 11, 2026193 ms
Jul 18, 2026196 ms
Jul 25, 2026200 ms
Aug 1, 2026205 ms
Aug 8, 2026209 ms
Aug 15, 2026212 ms
Aug 22, 2026226 ms
Aug 29, 2026225 ms
Sep 5, 2026222 ms
Sep 12, 2026220 ms
Sep 19, 2026200 ms
Sep 26, 2026196 ms
Oct 3, 2026195 ms
Oct 10, 2026202 ms
Oct 17, 2026205 ms
Oct 24, 2026207 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of plumhq.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. plumhq.com at 0.4 s0.4 s
  2. plumhq.com at 0.8 s0.8 s
  3. plumhq.com at 1.1 s1.1 s
  4. plumhq.com at 1.5 s1.5 s
  5. plumhq.com at 1.9 s1.9 s
  6. plumhq.com at 2.3 s2.3 s
  7. plumhq.com at 2.6 s2.6 s
  8. plumhq.com at 3.0 s3.0 s

Speed

10 to fix59
  • Render-blocking requests

    4.3 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.3 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, website-files.com and Facebook and others), adding 3.2 MB and 1.1 s of main-thread time.

  • Improve image delivery

    1.2 MB

    5 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59 (desktop: 73). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    300 ms · 480 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (480 KiB).

  • Google Tag Manager adds 500 ms

    500 ms

    Google Tag Manager costs a phone 500 ms of main-thread work and 527 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • website-files.com adds 271 ms

    271 ms

    website-files.com costs a phone 271 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    407 KiB

    About 407 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    300 ms · 72 KiB

    About 72 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 19.7 s

    19.7 s

    The page becomes fully interactive after 19.7 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.7 s

    6.7 s

    Your largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 4.8 s

    4.8 s

    The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 261 ms

    261 ms

    Scripts block taps and scrolling for 261 ms in total while the page loads. Good is under 200 ms.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 212 ms to 207 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 181 ms

    181 ms

    Real visitors wait 181 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 719 ms

    719 ms

    Real visitors wait 719 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 27% faster for real visitors

    -27%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 4.1 MB in 107 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 107 requests on a phone: images 1.5 MB (33), scripts 1.3 MB (34) and other files 622 KiB (29). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    6aba2895a25a7ca3e0bbcb58_SOEB bottom sticky.jpg weighs 1.1 MB. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    1.0 MB

    2 images are downloaded at several times the size a phone draws them, for example 6aba2895a25a7ca3e0bbcb58_SOEB bottom sticky.jpg at 1,920 px wide, shown at 220 px. Resized copies would save about 1.0 MB.

  • 1 image in older formats

    1 image (1.1 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.2 g of CO₂ per visit

    1.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 139.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 8793
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (50 elements)

    All page content should be contained by landmarks: 50 elements on the page fail this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 77 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 99 internal links, 9 external

    The homepage links to 99 pages on plumhq.com and 9 external pages.

8 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Plum simplifies employee health benefits – group insurance, telehealth, and checkups in one friendly platform. Protect …”.

  • One H1 headline

    Your main headline reads: “Employee benefits your team deserves”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Employee Health Benefits & Insurance Platform | Plum”.

  • Canonical URL set

    The canonical URL is https://www.plumhq.com/.

  • Structured data in place

    Structured data found: InsuranceAgency, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.plumhq.com/standard-of-employee-benefits/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,355 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.plumhq.com/llms.txt (11 KiB, 52 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://www.plumhq.com/buy-group-health-insurance, whose canonical is https://www.plumhq.com/group-health-insurance. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://www.plumhq.com/flexcare has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9674
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=52012446&tm=gtm002&Ver=2&mid=664b8ad8-d4c3-42f6-9a9e-3c092cc70378&bo=1&sid=b2989130d1b411f1bb35e123ee8140a4&vid=b29895c0d1b411f189bf1136c93eb470&vids=1&msclkid=N&pi=91.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute height: Unexpected end of attribute. Expected length, "".”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 927 words of copy

    The homepage carries about 927 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get a quote”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Get a Quote”, “Get a quote” and “Talk To Sales”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 44 testimonial or review blocks, 7 trust badges and “serving 6000+ companies”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, HubSpot and Umami.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 3 email links.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at plumhq.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Framework
Tailwind CSS
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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