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plus420.de website review
Visit site (opens in a new tab)Reviewed 9 November 202633 issues · 94 checks
This review found 33 issues worth fixing on plus420.de, 13 of them high impact, across 94 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #48,793 of 81,412 reviewed websitesbeats 35%
- #27,695 of 40,286 online storesbeats 27%
- #25,798 of 35,672 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.9 s
1.3 s
1.7 s
2.2 s
2.6 s
3.0 s
3.5 s
plus420.de does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
8.0 s · 2.8 MB6 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.0 s faster on a phone.
Reduce unused JavaScript
910 ms · 173 KiBAbout 173 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 910 ms faster on a phone.
Mobile performance score: 67
67/100Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
650 ms · 133 KiB10 files are served with short cache lifetimes, so returning visitors download them again (133 KiB).
Render-blocking requests
750 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Shopify adds 176 ms
176 msShopify costs a phone 176 ms of main-thread work and 421 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Facebook and Trust Pilot and others), adding 676 KiB and 356 ms of main-thread time.
Legacy JavaScript
150 ms · 13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
10 KiBAbout 10 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 1.6 s
A phone's processor spends 1.6 s on main-thread work while loading, 529 ms of it running JavaScript. That is comfortably low.
Server response: 42 ms
42 msYour server sent the HTML in 42 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 36.1 s
36.1 sYour largest element takes 36.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mobiles Bild”.
Time to Interactive: 37.0 s
37.0 sThe page becomes fully interactive after 37.0 s. Good is under 3.8 s.
Speed Index: 7.7 s
7.7 sVisually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Total Blocking Time: 80 ms
80 msScripts block the page for only 80 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.036
0.036The layout barely moves while loading (CLS 0.036, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 8.6 MB in 200 requests
8.6 MBYour homepage downloads 8.6 MB in 200 requests on a phone: images 7.0 MB (16), other files 755 KiB (89) and scripts 704 KiB (56). Under 2 MB keeps phones on slow connections fast.
5 images over 500 KB
5 images weigh 5.2 MB together. On a phone connection a single image that size takes seconds.
5 images far larger than shown
2.0 MB5 images are downloaded at several times the size a phone draws them, for example mobile_banner_6666_5851b78a-6032-47f9-b86d-c6f188fd9a47.png at 2,917 px wide, shown at 390 px. Resized copies would save about 2.0 MB.
4 images below the first screen load straight away
4 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (38 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.4 g of CO₂ per visit
2.44 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.44 g of CO₂e: 292.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
29 text elements with low contrast
29 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 22 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (4 characters)
Your title is only 4 characters: “+420”. Between 30 and 65 characters leaves room to say what you do and for whom.
One H1 headline
Your <h1> is empty.
43 internal links, 0 external
The homepage links to 43 pages on plus420.de and 0 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://plus420.de/.
Structured data in place
Structured data found: Organization, Product and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://plus420.de/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (872 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
7 pages without a meta description
/collections/bestseller, /collections/vapes, /collections/edibles-1, /collections/bluten-2, /collections/hasch and /collections/headshop and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /products/%F0%9F%8C%88-skittles-h2-superior, whose canonical is /products/%f0%9f%8c%88-skittles-h2-superior. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
5 pages without an H1
/collections/edibles-1, /collections/bluten-2, /collections/hasch, /collections/smartshop and /collections/headshop have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages with very little text
/collections/edibles-1, /collections/bluten-2, /collections/hasch, /collections/smartshop and /collections/headshop have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
5 pages slow to respond
/products/amnesia-superior-sativa, /products/%F0%9F%8C%88-skittles-h2-superior, /blogs/news/blauer-lotus, /blogs/news/10-oh-hhc and /blogs/news/wo-kann-ich-hhc-bluten-in-koln-kaufen took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
11 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (plus420.de).
Valid certificate (40 days left)
The certificate from Let's Encrypt · YE2 verifies for plus420.de and is valid for another 40 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://plus420.de redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 22 links work
All 22 links checked from your homepage (22 internal, 0 external) answered without errors.
Domain and trust
No CAA record
plus420.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 366 words of copy
The homepage carries about 366 words of visible text.
1 checks passed
5 short forms
5 short forms (1 field at most) are right on the homepage.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be plus420.de is still delivered. Add a report address, check the reports, then move to quarantine.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.hostedemail.com ~all”.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Klaviyo Email Marketing Sms · Cinaberi Agepass · Ecomsend · printful.com · trustpilot.com · conversionbear.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on plus420.de, including 9 speed issues, 3 SEO issues and 7 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.