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plusultra.com website review

Visit site (opens in a new tab)Reviewed 1 November 202648 issues · 87 checks

This review found 48 issues worth fixing on plusultra.com, 25 of them high impact, across 87 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.3 s4.7 sMay 9Oct 244.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20266.0 s
May 16, 20265.9 s
May 23, 20265.8 s
May 30, 20265.8 s
Jun 6, 20265.9 s
Jun 13, 20266.0 s
Jun 20, 20266.1 s
Jun 27, 20266.1 s
Jul 4, 20266.1 s
Jul 11, 20266.1 s
Jul 18, 20266.0 s
Jul 25, 20265.9 s
Aug 1, 20265.8 s
Aug 8, 20265.8 s
Aug 15, 20265.8 s
Aug 22, 20265.8 s
Aug 29, 20265.9 s
Sep 5, 20265.8 s
Sep 12, 20265.8 s
Sep 19, 20265.6 s
Sep 26, 20265.3 s
Oct 3, 20265.1 s
Oct 10, 20264.9 s
Oct 17, 20264.9 s
Oct 24, 20264.9 s
Real-visitor tap response (INP)75th percentile, phones
222 ms195 msMay 9Oct 24204 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026218 ms
May 16, 2026218 ms
May 23, 2026214 ms
May 30, 2026213 ms
Jun 6, 2026216 ms
Jun 13, 2026216 ms
Jun 20, 2026218 ms
Jun 27, 2026219 ms
Jul 4, 2026215 ms
Jul 11, 2026212 ms
Jul 18, 2026209 ms
Jul 25, 2026209 ms
Aug 1, 2026212 ms
Aug 8, 2026213 ms
Aug 15, 2026215 ms
Aug 22, 2026215 ms
Aug 29, 2026214 ms
Sep 5, 2026213 ms
Sep 12, 2026212 ms
Sep 19, 2026209 ms
Sep 26, 2026204 ms
Oct 3, 2026201 ms
Oct 10, 2026198 ms
Oct 17, 2026199 ms
Oct 24, 2026204 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of plusultra.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. plusultra.com at 1.7 s1.7 s
  2. plusultra.com at 3.3 s3.3 s
  3. plusultra.com at 5.0 s5.0 s
  4. plusultra.com at 6.7 s6.7 s
  5. plusultra.com at 8.4 s8.4 s
  6. plusultra.com at 10.0 s10.0 s
  7. plusultra.com at 11.7 s11.7 s
  8. plusultra.com at 13.4 s13.4 s

Speed

8 to fix36
  • Improve image delivery

    28.5 s · 5.9 MB

    10 images could be 5.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 28.5 s faster on a phone.

  • Reduce unused JavaScript

    5.0 s · 852 KiB

    About 852 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.

  • Use efficient cache lifetimes

    2.1 s · 729 KiB

    43 files are served with short cache lifetimes, so returning visitors download them again (729 KiB).

  • Render-blocking requests

    1.1 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 1.7 MB and 842 ms of main-thread time.

  • Google Tag Manager adds 560 ms

    560 ms

    Google Tag Manager costs a phone 560 ms of main-thread work and 1,023 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    150 ms · 113 KiB

    About 113 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 246 ms. During a long task the page ignores taps.

  • Document request latency

    225 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Legacy JavaScript

    150 ms · 53 KiB

    Polyfills for old browsers add 53 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 332 ms

    332 ms

    Your server sent the HTML in 332 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.7 s

    6.7 s

    Real visitors wait 6.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 7.0 s

    7.0 s

    Real visitors see the first content after 7.0 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 51.2 s

    51.2 s

    Your largest element takes 51.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Para información sobre la Suspensión Temporal de los Vuelos…”.

  • Speed Index: 31.7 s

    31.7 s

    Visually, the page fills in at 31.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 51.6 s

    51.6 s

    The page becomes fully interactive after 51.6 s. Good is under 3.8 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Real-user INP: 221 ms

    221 ms

    Real visitors wait 221 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.22

    0.22

    For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 863 ms

    863 ms

    Real visitors wait 863 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 578 ms

    578 ms

    Scripts block taps and scrolling for 578 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.188

    0.188

    The layout shifts by 0.188 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 218 ms to 204 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Largest content (LCP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 6.0 s to 4.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

5 to fix18
  • Page weight: 9.1 MB in 109 requests

    9.1 MB

    Your homepage downloads 9.1 MB in 109 requests on a phone: images 6.3 MB (22), scripts 2.1 MB (50) and HTML 337 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 5.2 MB together. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    5.0 MB

    3 images are downloaded at several times the size a phone draws them, for example banners_web_octubre.png at 5,092 px wide, shown at 390 px. Resized copies would save about 5.0 MB.

  • 11 images in older formats

    11 images (6.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images below the first screen load straight away

    6 images further down the page (1.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.6 g of CO₂ per visit

    2.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.57 g of CO₂e: 308.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8190
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA commands must have an accessible name (1 element)

    ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 6 images in the HTML carry an alt attribute.

  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9270
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (97 characters)

    Your title is 97 characters, so Google will cut it off around 60: “Plus Ultra - Plus Ultra Líneas Aéreas: la compañía que ofrece maletas gratis en todas sus…”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (171 characters)

    Your meta description is 171 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 69 internal links, 11 external

    The homepage links to 69 pages on plusultra.com and 11 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.plusultra.com/es-es/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.plusultra.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.plusultra.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (220 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 2 pages slow to respond

    https://www.plusultra.com/es-es/informacion/adicionales and https://www.plusultra.com/es-es/informacion/servicio-a-bordo took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9271
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187211959&tm=gtm002&Ver=2&mid=a4159308-a364-4fb6-8a4f-8512cc9dfca9&bo=1&sid=1e833cb0d5e411f1b0dc37d66f76a824&vid=1e836a30d5e411f19e77fd05a589bcf3&vids=1&msclkid=N&pi=9.

  • 13 small tap targets

    13 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “ERROR Error: ExpressionChangedAfterItHasBeenCheckedError: Expression has changed after it was checked. Previous value: …”.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 224 words

    The homepage has only about 224 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at plusultra.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
AWS

Company

Founded
2011
Headquarters
Madrid

Upkeep, stack, hiring and company data from programmable.info

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