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pockies.com website review
Visit site (opens in a new tab)Reviewed 6 November 202643 issues · 88 checks
This review found 43 issues worth fixing on pockies.com, 17 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68D- #82,244 of 93,449 reviewed websitesbeats 10%
- #46,539 of 49,933 online storesbeats 6%
- #42,561 of 45,087 Shopify storesbeats 4%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.4 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.3 s |
| Sep 5, 2026 | 3.3 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 30, 2026 | 171 ms |
| Jun 6, 2026 | 187 ms |
| Jun 13, 2026 | 179 ms |
| Jun 20, 2026 | 197 ms |
| Jun 27, 2026 | 203 ms |
| Jul 4, 2026 | 195 ms |
| Jul 11, 2026 | 211 ms |
| Jul 18, 2026 | 204 ms |
| Jul 25, 2026 | 194 ms |
| Aug 1, 2026 | 204 ms |
| Aug 8, 2026 | 187 ms |
| Aug 15, 2026 | 188 ms |
| Aug 22, 2026 | 184 ms |
| Aug 29, 2026 | 198 ms |
| Sep 5, 2026 | 237 ms |
| Sep 12, 2026 | 245 ms |
| Sep 19, 2026 | 269 ms |
| Sep 26, 2026 | 235 ms |
| Oct 3, 2026 | 226 ms |
| Oct 10, 2026 | 221 ms |
| Oct 17, 2026 | 212 ms |
| Oct 24, 2026 | 216 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.5 s
3.7 s
5.0 s
6.2 s
7.5 s
8.7 s
10.0 s
Speed
Reduce unused JavaScript
1.6 s · 904 KiBAbout 904 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Improve image delivery
1.5 s · 251 KiB10 images could be 251 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.8 s
A phone's processor spends 7.8 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,846 HTML elements
The page has 5,846 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
900 ms · 776 KiB37 files are served with short cache lifetimes, so returning visitors download them again (776 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, tagembed.com and Facebook and others), adding 2.1 MB and 1.4 s of main-thread time.
Render-blocking requests
750 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Reduce unused CSS
540 ms · 112 KiBAbout 112 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 540 ms faster on a phone.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 545 ms. During a long task the page ignores taps.
Google Tag Manager adds 468 ms
468 msGoogle Tag Manager costs a phone 468 ms of main-thread work and 583 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 162 ms
162 msShopify costs a phone 162 ms of main-thread work and 420 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
crewcart.io adds 71 ms
71 mscrewcart.io costs a phone 71 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
35 KiBPolyfills for old browsers add 35 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 37 ms
37 msYour server sent the HTML in 37 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.3 s
11.3 sYour largest element takes 11.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “HERE FOR THE RAINY DAYS”.
Time to Interactive: 31.8 s
31.8 sThe page becomes fully interactive after 31.8 s. Good is under 3.8 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Speed Index: 5.9 s
5.9 sVisually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 171 ms to 216 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Largest content (LCP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 408 requests
4.9 MBYour homepage downloads 4.9 MB in 408 requests on a phone: scripts 2.8 MB (163), other files 967 KiB (162) and images 509 KiB (38). Under 2 MB keeps phones on slow connections fast.
About 1.4 g of CO₂ per visit
1.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 168.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
29 buttons without a name
29 buttons have no accessible name, so screen readers announce just “button”.
112 tap targets too small
112 tap targets are too small or too close together to hit reliably with a finger.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (25 elements)
All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (32 elements).
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
137 links crawlers can't follow
137 links have no real href, so search engines can't follow them.
Title is long (69 characters)
Your title is 69 characters, so Google will cut it off around 60: “Pockies® - Couch Couture from the inventors of underwear with pockets”.
Meta description is long (214 characters)
Your meta description is 214 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.pockies.com)”.
229 internal links, 19 external
The homepage links to 229 pages on pockies.com and 19 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://us.pockies.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://us.pockies.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,611 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://us.pockies.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://us.pockies.com/collections/underwear and https://us.pockies.com/collections/jackets-1 have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://us.pockies.com/collections/crewdeals, https://us.pockies.com/collections, https://us.pockies.com/collections/underwear, https://us.pockies.com/collections/men-boxer-shorts, https://us.pockies.com/collections/boxer-briefs and https://us.pockies.com/collections/jackets-1 have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 100 found) and read each the way a search engine does.
5 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5637638&tm=gtm002&Ver=2&mid=3b325b3c-1a0c-4d02-aa62-2382d55b8851&bo=1&sid=a04d80f0d98411f1aa5d81428d2635a0&vid=a04d7fb0d98411f1bdf0b35bbf878968&vids=1&msclkid=N>m_ta.
49 small tap targets
49 of 87 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 5 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 540 words of copy
The homepage carries about 540 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop together & get 40% off” and “SHOP NOW”.
13 calls to action
The homepage has 13 calls to action, for example “Shop together & get 40% off”, “Shop” and “Contact”.
35 short forms
35 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
14 trackers load before any consent
14Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 9 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
30 cookies set on arrival
30Opening the homepage sets 30 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
56 other companies contacted
Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pockies.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Elevar Conversion Tracking · Sc Easy Redirects · Kaching Bundles · Judge Me Reviews · Microsoft Clarity · Klaviyo Email Marketing Sms · Intercom · Instagram Feed · Crewcart · Free Gift · Upcart · cloudfront.net · tagembed.com · trustedshops.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Founded
- 2015
- Headquarters
- Amsterdam
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on pockies.com, including 20 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.