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pollfish.com website review

Visit site (opens in a new tab)Reviewed 3 November 202648 issues · 105 checks

This review found 48 issues worth fixing on pollfish.com, 18 of them high impact, across 105 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s2.9 sMay 16Oct 313.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.0 s
May 23, 20263.8 s
May 30, 20263.7 s
Jun 6, 20263.8 s
Jun 13, 20263.8 s
Jun 20, 20263.9 s
Jun 27, 20263.9 s
Jul 4, 20263.8 s
Jul 11, 20263.8 s
Jul 18, 20263.6 s
Jul 25, 20263.5 s
Aug 1, 20263.5 s
Aug 8, 20263.6 s
Aug 15, 20264.0 s
Aug 22, 20264.0 s
Aug 29, 20264.2 s
Sep 5, 20263.9 s
Sep 12, 20263.9 s
Sep 19, 20263.8 s
Sep 26, 20263.7 s
Oct 3, 20263.4 s
Oct 10, 20263.1 s
Oct 17, 20263.1 s
Oct 24, 20263.1 s
Oct 31, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
317 ms247 msMay 16Oct 31278 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026273 ms
May 23, 2026262 ms
May 30, 2026266 ms
Jun 6, 2026283 ms
Jun 13, 2026288 ms
Jun 20, 2026276 ms
Jun 27, 2026265 ms
Jul 4, 2026260 ms
Jul 11, 2026255 ms
Jul 18, 2026255 ms
Jul 25, 2026270 ms
Aug 1, 2026277 ms
Aug 8, 2026284 ms
Aug 15, 2026301 ms
Aug 22, 2026297 ms
Aug 29, 2026292 ms
Sep 5, 2026289 ms
Sep 12, 2026301 ms
Sep 19, 2026309 ms
Sep 26, 2026309 ms
Oct 3, 2026289 ms
Oct 10, 2026265 ms
Oct 17, 2026261 ms
Oct 24, 2026262 ms
Oct 31, 2026278 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pollfish.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pollfish.com at 0.8 s0.8 s
  2. pollfish.com at 1.6 s1.6 s
  3. pollfish.com at 2.4 s2.4 s
  4. pollfish.com at 3.2 s3.2 s
  5. pollfish.com at 4.0 s4.0 s
  6. pollfish.com at 4.7 s4.7 s
  7. pollfish.com at 5.5 s5.5 s
  8. pollfish.com at 6.3 s6.3 s

pollfish.com does not allow embedding, so this is Google's rendering of the page.

Speed

16 to fix29
  • Reduce unused JavaScript

    3.6 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Use efficient cache lifetimes

    1.6 s · 297 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (297 KiB).

  • Render-blocking requests

    1.7 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • reddit adds 1.2 s

    1.2 s

    reddit costs a phone 1.2 s of main-thread work and 39 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 29

    29/100

    Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.2 s

    A phone's processor spends 8.2 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (reddit, Google Tag Manager and hsappstatic.net and others), adding 3.4 MB and 3.5 s of main-thread time.

  • Google Tag Manager adds 684 ms

    684 ms

    Google Tag Manager costs a phone 684 ms of main-thread work and 714 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 97 KiB

    About 97 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • hsappstatic.net adds 466 ms

    466 ms

    hsappstatic.net costs a phone 466 ms of main-thread work and 715 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Wistia adds 464 ms

    464 ms

    Wistia costs a phone 464 ms of main-thread work and 606 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • WP Engine adds 411 ms

    411 ms

    WP Engine costs a phone 411 ms of main-thread work and 987 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    476 KiB

    5 images could be 476 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    400 ms · 33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 319 ms. During a long task the page ignores taps.

  • Minify JavaScript

    300 ms · 8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 21 ms

    21 ms

    Your server sent the HTML in 21 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.1 s

    4.1 s

    Real visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.5 s

    3.5 s

    Real visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 15.3 s

    15.3 s

    Your largest element takes 15.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Gif: 1. Target Your Audience 2. Screen Respondents 3. Ask Y…”.

  • Time to Interactive: 22.6 s

    22.6 s

    The page becomes fully interactive after 22.6 s. Good is under 3.8 s.

  • First Contentful Paint: 5.2 s

    5.2 s

    The first text or image appears after 5.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.1 s

    8.1 s

    Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 209 ms

    209 ms

    Real visitors wait 209 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.17

    0.17

    For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.

  • 36 images without width and height

    36 images have no width and height attributes, so the layout jumps as each one loads.

  • Cumulative Layout Shift: 0.154

    0.154

    The layout shifts by 0.154 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 273 ms to 278 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Largest content (LCP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.0 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

4 to fix58
  • Page weight: 3.6 MB in 223 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 223 requests on a phone: scripts 2.4 MB (48), images 940 KiB (99) and stylesheets 121 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (517 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    16 KiB

    1 image is downloaded at several times the size a phone draws it, for example headerpollfish.gif at 1,024 px wide, shown at 329 px. Resized copies would save about 16 KiB.

  • 4 images below the first screen load straight away

    4 images further down the page (314 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    1.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8492
  • Invalid ARIA attributes

    2 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 137 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 168 internal links, 6 external

    The homepage links to 168 pages on pollfish.com and 6 external pages.

7 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Get human insights powered by AI with Pollfish. Trusted by 13,673 businesses, providing survey innovation, owned audien…”.

  • One H1 headline

    Your main headline reads: “Instant Market Research. Confident Decisions. Instant Market Research. Confident Decisions.”.

  • Title: 35 characters

    Your title is a healthy 35 characters: “Pollfish - Pollfish Survey Platform”.

  • Canonical URL set

    The canonical URL is https://www.pollfish.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pollfish.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (868 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages without a meta description

    /platform and /solutions/full-service-market-research have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages without an H1

    /platform/survey-maker, /platform/ai-survey-tools, /platform/survey-features, /platform/survey-targeting, /platform/survey-analysis and /solutions/full-service-market-research have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'value')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    7 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (pollfish.com).

  • Valid certificate (96 days left)

    The certificate from GoDaddy.com, Inc. · Go Daddy Secure Certificate Authority - G2 verifies for pollfish.com and is valid for another 96 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://pollfish.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (40 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    pollfish.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    pollfish.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 14 years old

    14 years

    pollfish.com was registered in Oct 2012 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2030

    pollfish.com is registered until Oct 2030.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 427 words of copy

    The homepage carries about 427 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start Free”.

  • 18 calls to action

    The homepage has 18 calls to action, for example “Pricing Research”, “Contact Us” and “Pricing”.

  • Social proof on the page

    Social proof on the homepage: 31 customer or partner logos and 4 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be pollfish.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:5.135.24.0/24 ip4:23.253.182.0/23 ip4:37.59.69.128/25 ip4:37.59.249.0/24 ip4:37.188.97.188 ip4:50.23.218.192…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k2” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 7.1.3
Framework
Tailwind CSS
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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