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pomelo-co.it website review

Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 81 checks

This review found 31 issues worth fixing on pomelo-co.it, 10 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s897 msMay 23Nov 7923 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026977 ms
May 30, 2026984 ms
Jun 6, 2026988 ms
Jun 13, 2026947 ms
Jun 20, 2026919 ms
Jun 27, 2026949 ms
Jul 4, 2026958 ms
Jul 11, 2026955 ms
Jul 18, 2026962 ms
Jul 25, 2026958 ms
Aug 1, 2026965 ms
Aug 8, 2026989 ms
Aug 15, 20261.0 s
Aug 22, 20261.0 s
Aug 29, 20261.1 s
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 2026993 ms
Sep 26, 2026980 ms
Oct 3, 2026995 ms
Oct 10, 2026982 ms
Oct 17, 2026969 ms
Oct 24, 2026943 ms
Oct 31, 2026928 ms
Nov 7, 2026923 ms
Real-visitor tap response (INP)75th percentile, phones
123 ms105 msMay 23Nov 7120 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026108 ms
May 30, 2026107 ms
Jun 6, 2026107 ms
Jun 13, 2026108 ms
Jun 20, 2026110 ms
Jun 27, 2026112 ms
Jul 4, 2026113 ms
Jul 11, 2026114 ms
Jul 18, 2026114 ms
Jul 25, 2026114 ms
Aug 1, 2026113 ms
Aug 8, 2026113 ms
Aug 15, 2026114 ms
Aug 22, 2026116 ms
Aug 29, 2026119 ms
Sep 5, 2026117 ms
Sep 12, 2026117 ms
Sep 19, 2026119 ms
Sep 26, 2026119 ms
Oct 3, 2026120 ms
Oct 10, 2026121 ms
Oct 17, 2026121 ms
Oct 24, 2026119 ms
Oct 31, 2026120 ms
Nov 7, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pomelo-co.it (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pomelo-co.it at 0.8 s0.8 s
  2. pomelo-co.it at 1.7 s1.7 s
  3. pomelo-co.it at 2.5 s2.5 s
  4. pomelo-co.it at 3.4 s3.4 s
  5. pomelo-co.it at 4.2 s4.2 s
  6. pomelo-co.it at 5.1 s5.1 s
  7. pomelo-co.it at 5.9 s5.9 s
  8. pomelo-co.it at 6.7 s6.7 s

Speed

10 to fix66
  • Reduce unused JavaScript

    1.1 s · 266 KiB

    About 266 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    800 ms · 115 KiB

    4 images could be 115 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

  • Use efficient cache lifetimes

    750 ms · 74 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (74 KiB).

  • Reduce unused CSS

    450 ms · 124 KiB

    About 124 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and cookiefirst.com and others), adding 1.3 MB and 387 ms of main-thread time.

  • Legacy JavaScript

    450 ms · 36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 183 ms

    183 ms

    Google Tag Manager costs a phone 183 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • skynettechnologies.com adds 28 ms

    28 ms

    skynettechnologies.com costs a phone 28 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 23 ms

    23 ms

    Shopify costs a phone 23 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 114 ms. During a long task the page ignores taps.

  • Render-blocking requests

    100 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 911 ms of it running JavaScript. That is comfortably low.

  • Server response: 41 ms

    41 ms

    Your server sent the HTML in 41 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 14.0 s

    14.0 s

    Your largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 14.0 s

    14.0 s

    The page becomes fully interactive after 14.0 s. Good is under 3.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 108 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 123 ms

    123 ms

    Real visitors wait 123 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 446 ms

    446 ms

    Real visitors wait 446 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 118 ms

    118 ms

    Scripts block the page for only 118 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.8 MB in 257 requests

    8.8 MB

    Your homepage downloads 8.8 MB in 257 requests on a phone: media 5.8 MB (1), other files 1.2 MB (143) and scripts 1.1 MB (87). Under 2 MB keeps phones on slow connections fast.

  • About 2.5 g of CO₂ per visit

    2.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.49 g of CO₂e: 298.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8594
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9286
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 69 internal links, 1 external

    The homepage links to 69 pages on pomelo-co.it and 1 external page.

6 checks passed
  • One H1 headline

    Your main headline reads: “Pomélo+Co. - Prodotti per Capelli”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Pomélo+Co. - Prodotti per Capelli – Pomélo+Co. Italy”.

  • Canonical URL set

    The canonical URL is https://pomelo-co.it/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pomelo-co.it/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,082 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://pomelo-co.it/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to https://pomelo-co.it/collectios/i-nostri-prodotti, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 13 pages without a meta description

    https://pomelo-co.it/collections/offerte-speciali, https://pomelo-co.it/collections/i-nostri-prodotti, https://pomelo-co.it/collections/bestsellers, https://pomelo-co.it/collections/novita, https://pomelo-co.it/collections/set and https://pomelo-co.it/collections/shampoo and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://pomelo-co.it/pages/holiday-2026 has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    14 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 108 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 909 words of copy

    The homepage carries about 909 words of visible text.

3 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “SHOP” and “Shop Now”.

  • 7 short forms

    7 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pomelo-co.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Reelup Shoppable Videos Reels · Judge Me Reviews · Klaviyo Email Marketing Sms · nfcube.com · skynettechnologies.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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