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poppypine.com website review

Visit site (opens in a new tab)Reviewed 5 November 202634 issues · 82 checks

This review found 34 issues worth fixing on poppypine.com, 10 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
108 ms83 msMay 16Oct 3196 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202686 ms
May 23, 202687 ms
May 30, 202689 ms
Jun 6, 202695 ms
Jun 13, 202696 ms
Jun 20, 202698 ms
Jun 27, 202699 ms
Jul 4, 2026103 ms
Jul 11, 2026102 ms
Jul 18, 2026103 ms
Jul 25, 2026104 ms
Aug 1, 2026104 ms
Aug 8, 2026104 ms
Aug 15, 2026105 ms
Aug 22, 2026105 ms
Aug 29, 2026105 ms
Sep 5, 2026104 ms
Sep 12, 2026104 ms
Sep 19, 2026103 ms
Sep 26, 2026101 ms
Oct 3, 2026101 ms
Oct 10, 202697 ms
Oct 17, 202697 ms
Oct 24, 202698 ms
Oct 31, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of poppypine.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. poppypine.com at 0.7 s0.7 s
  2. poppypine.com at 1.5 s1.5 s
  3. poppypine.com at 2.2 s2.2 s
  4. poppypine.com at 2.9 s2.9 s
  5. poppypine.com at 3.6 s3.6 s
  6. poppypine.com at 4.4 s4.4 s
  7. poppypine.com at 5.1 s5.1 s
  8. poppypine.com at 5.8 s5.8 s

Speed

11 to fix65
  • Reduce unused JavaScript

    5.5 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.5 s faster on a phone.

  • Use efficient cache lifetimes

    5.0 s · 1.2 MB

    18 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    100 ms · 789 KiB

    20 images could be 789 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (route.com, Klaviyo and Facebook and others), adding 2.2 MB and 607 ms of main-thread time.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    300 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • route.com adds 193 ms

    193 ms

    route.com costs a phone 193 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,084 HTML elements

    The page has 2,084 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 115 ms

    115 ms

    Klaviyo costs a phone 115 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 49 ms

    49 ms

    Shopify costs a phone 49 ms of main-thread work and 786 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 230 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 59 KiB

    About 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 38 KiB

    Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 31.6 s

    31.6 s

    Your largest element takes 31.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 32.5 s

    32.5 s

    The page becomes fully interactive after 32.5 s. Good is under 3.8 s.

  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 86 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 113 ms

    113 ms

    Real visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 671 ms

    671 ms

    Real visitors wait 671 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 166 ms

    166 ms

    Scripts block the page for only 166 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 7.6 MB in 364 requests

    7.6 MB

    Your homepage downloads 7.6 MB in 364 requests on a phone: images 3.8 MB (47), scripts 2.4 MB (122) and other files 1.1 MB (179). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Faith_Mobile_Banner.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 9 images below the first screen load straight away

    9 images further down the page (284 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.2 g of CO₂ per visit

    2.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.16 g of CO₂e: 259.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9094
  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 61 images in the HTML carry an alt attribute.

  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9283
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (12 characters)

    Your title is only 12 characters: “Poppy & Pine”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 194 internal links, 3 external

    The homepage links to 194 pages on poppypine.com and 3 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Poppy & Pine”.

  • Canonical URL set

    The canonical URL is https://poppypine.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://poppypine.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://poppypine.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (957 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 7 pages without a meta description

    https://poppypine.com/collections/2026-sets, https://poppypine.com/collections/christmas-2026, https://poppypine.com/collections/thanksgiving-26, https://poppypine.com/collections/denim-fall-26, https://poppypine.com/collections/mock-necks-1 and https://poppypine.com/collections/the-fallish-edit and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages without an H1

    https://poppypine.com/collections/2026-sets, https://poppypine.com/collections/christmas-2026, https://poppypine.com/collections/thanksgiving-26, https://poppypine.com/collections/faith-collection-2026, https://poppypine.com/collections/denim-fall-26 and https://poppypine.com/collections/mock-necks-1 and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    8 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 28 small tap targets

    28 of 79 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 663 words of copy

    The homepage carries about 663 words of visible text.

3 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Shop All”, “Subscribe” and “Contact Us”.

  • 10 short forms

    10 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 147 testimonial or review blocks and 6 trust badges.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 49 other companies contacted

    Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at poppypine.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gorgias Live Chat Helpdesk · Recart Sms List Growth · Klaviyo Email Marketing Sms · Redo · Judge Me Reviews · Globo Product Options · Stape Remix · Avada Order Limit · Forms · Restockrocket · nfcube.com · route.com · omnisnippet1.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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