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porsgrund.com website review

Visit site (opens in a new tab)Reviewed 8 November 202637 issues · 89 checks

This review found 37 issues worth fixing on porsgrund.com, 14 of them high impact, across 89 checks. The most urgent: main-thread work: 8.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s1.0 sMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
144 ms101 msMay 16Oct 31139 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026106 ms
May 23, 2026110 ms
May 30, 2026112 ms
Jun 6, 2026112 ms
Jun 13, 2026113 ms
Jun 20, 2026116 ms
Jun 27, 2026120 ms
Jul 4, 2026120 ms
Jul 11, 2026120 ms
Jul 18, 2026120 ms
Jul 25, 2026120 ms
Aug 1, 2026120 ms
Aug 8, 2026120 ms
Aug 15, 2026123 ms
Aug 22, 2026124 ms
Aug 29, 2026125 ms
Sep 5, 2026129 ms
Sep 12, 2026123 ms
Sep 19, 2026122 ms
Sep 26, 2026127 ms
Oct 3, 2026128 ms
Oct 10, 2026130 ms
Oct 17, 2026137 ms
Oct 24, 2026139 ms
Oct 31, 2026139 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of porsgrund.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. porsgrund.com at 1.2 s1.2 s
  2. porsgrund.com at 2.4 s2.4 s
  3. porsgrund.com at 3.6 s3.6 s
  4. porsgrund.com at 4.8 s4.8 s
  5. porsgrund.com at 6.0 s6.0 s
  6. porsgrund.com at 7.2 s7.2 s
  7. porsgrund.com at 8.4 s8.4 s
  8. porsgrund.com at 9.6 s9.6 s

Speed

11 to fix56
  • Main-thread work: 8.3 s

    A phone's processor spends 8.3 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 7,817 HTML elements

    The page has 7,817 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    2.2 MB

    138 files are served with short cache lifetimes, so returning visitors download them again (2.2 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clerk.io ApS, Hubspot and Shopify and others), adding 4.6 MB and 1.2 s of main-thread time.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    700 ms

    30 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Improve image delivery

    300 ms · 353 KiB

    15 images could be 353 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused JavaScript

    510 KiB

    About 510 KiB of JavaScript is downloaded but never used on this page.

  • Yotpo adds 141 ms

    141 ms

    Yotpo costs a phone 141 ms of main-thread work and 2.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 205 ms

    205 ms

    Shopify costs a phone 205 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Clerk.io ApS adds 262 ms

    262 ms

    Clerk.io ApS costs a phone 262 ms of main-thread work and 162 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 179 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    20 KiB

    20 KiB JavaScript is shipped twice across bundles.

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 23.2 s

    23.2 s

    The page becomes fully interactive after 23.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.1 s

    6.1 s

    Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 29% slower for real visitors

    +29%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 106 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 435 ms

    435 ms

    Scripts block taps and scrolling for 435 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 186 ms

    186 ms

    Real visitors wait 186 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 407 ms

    407 ms

    Real visitors wait 407 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 7.9 MB in 486 requests

    7.9 MB

    Your homepage downloads 7.9 MB in 486 requests on a phone: images 5.1 MB (205), scripts 1.6 MB (103) and other files 832 KiB (125). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    DSC_6665_0227af91-1947-4641-802a-4cca22a00a4d.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (34 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.2 g of CO₂ per visit

    2.23 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.23 g of CO₂e: 267.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 7186
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • ARIA toggle fields do not have accessible names

    ARIA toggle fields do not have accessible names (93 elements).

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 30 links without text

    30 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (14 elements)

    ARIA role should be appropriate for the element: 14 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9291
  • 3 H1 headlines

    There are 3 <h1> headlines (“Porsgrunds Porselænsfabrik”, “ILDFAST SMØRKLOKKE 10 CM HVIT” and “BAKE IT EASY KARBONSTÅL KAKEFAT M/RING OG LOKK”). One clear main headline is easier for people and search engines.

  • Structured data has 3 problems

    Structured data found (Organization, Product and WebSite) but with 3 problems, for example “Organization: logo is not an absolute URL ("https:files/porsgrund-logo.svg")”.

  • 133 internal links, 10 external

    The homepage links to 133 pages on porsgrund.com and 10 external pages.

6 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “Porsgrunds Porselænsfabrik – kvalitetsporselen siden 1885. Utforsk serviser, gaveideer og interiør til hjemmet i vår ne…”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Porsgrunds Porselænsfabrik – Norsk kvalitetsporselen siden 1885”.

  • Canonical URL set

    The canonical URL is https://www.porsgrund.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.porsgrund.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,796 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.porsgrund.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://www.porsgrund.com/pages/produkter and https://www.porsgrund.com/pages/serier have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

2 checks passed
  • Tap targets are thumb-sized

    68 of 74 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,724 words of copy

    The homepage carries about 1,724 words of visible text.

4 checks passed
  • 30 short forms

    30 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks, 1 customer or partner logo, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 6 phone links and 8 email links.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 47 other companies contacted

    Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at porsgrund.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blockify Fraud Filter · Microsoft Clarity · Nosto · Yotpo Product Reviews · Optis Color Swatch · Izyrent · Region Restrictions · Locales Ai · Free Gift · Bestpush · trackedlink.net · hubapi.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Employees
22
Founded
1885
Headquarters
Porsgrunn

Upkeep, stack, hiring and company data from programmable.info

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