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positivelytea.com website review
Visit site (opens in a new tab)Reviewed 12 November 202637 issues · 77 checks
This review found 37 issues worth fixing on positivelytea.com, 11 of them high impact, across 77 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
65D- #101,133 of 108,833 reviewed websitesbeats 6%
- #59,565 of 61,763 online storesbeats 3%
- #54,714 of 56,363 Shopify storesbeats 2%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.1 s
2.8 s
3.6 s
4.3 s
5.0 s
5.7 s
Speed
Render-blocking requests
1.4 s17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.1 s
A phone's processor spends 7.1 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Yotpo and corso.com and others), adding 3.1 MB and 2.1 s of main-thread time.
Use efficient cache lifetimes
500 ms · 1.6 MB34 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).
Reduce unused JavaScript
949 KiBAbout 949 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 735 ms
735 msGoogle Tag Manager costs a phone 735 ms of main-thread work and 518 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
250 ms · 381 KiB12 images could be 381 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
Yotpo adds 335 ms
335 msYotpo costs a phone 335 ms of main-thread work and 382 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 345 ms. During a long task the page ignores taps.
Attentive adds 202 ms
202 msAttentive costs a phone 202 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,843 HTML elements
The page has 1,843 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
rechargecdn.com adds 152 ms
152 msrechargecdn.com costs a phone 152 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
azurefd.net adds 128 ms
128 msazurefd.net costs a phone 128 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
150 ms · 31 KiB31 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
32 KiBAbout 32 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 30.8 s
30.8 sThe page becomes fully interactive after 30.8 s. Good is under 3.8 s.
Speed Index: 12.5 s
12.5 sVisually, the page fills in at 12.5 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 7.4 s
7.4 sYour largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 1.0 s
1.0 sScripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.157
0.157The layout shifts by 0.157 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
Images and page weight
Page weight: 5.8 MB in 386 requests
5.8 MBYour homepage downloads 5.8 MB in 386 requests on a phone: scripts 2.1 MB (111), other files 1.3 MB (182) and fonts 1.1 MB (19). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Org_Eth_Yirg_72ct_36.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
5 images below the first screen load straight away
5 images further down the page (128 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 30 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Positively Tea Company - Organic Positively Tea – Fresh Roasted Coffee”.
Canonical points to another host
Your canonical URL points to freshroastedcoffee.com, not positivelytea.com, so Google may credit that host instead.
3 H1 headlines
There are 3 <h1> headlines (“”, “Shop Organic Tea” and “Shop Organic Tea”). One clear main headline is easier for people and search engines.
Meta description is long (187 characters)
Your meta description is 187 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (BreadcrumbList, Organization and WebPage) but with 1 problem, for example “Organization: url points at a different host (https://www.freshroastedcoffee.com/)”.
241 internal links, 22 external
The homepage links to 241 pages on positivelytea.com and 22 external pages.
3 checks passed
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://positivelytea.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,226 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://positivelytea.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://positivelytea.com/collections/all and https://positivelytea.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://positivelytea.com/pages/faq has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://jelly.mdhv.io/v1/star.gif?pid=VMFKvdIiWj6ES9Zp8BO0oRzFgsc8&src=mh&evt=hi.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
2 checks passed
Tap targets are thumb-sized
23 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 401 words of copy
The homepage carries about 401 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now” and “Shop Organic Tea”.
9 calls to action
The homepage has 9 calls to action, for example “Apply”, “Contact Us” and “Shop Now”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
37 cookies set on arrival
37Opening the homepage sets 37 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
47 other companies contacted
Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at positivelytea.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Yotpo Product Reviews · Microsoft Clarity · Attentive · Yotpo Loyalty Rewards · Cart Insights · freshroastedcoffee.com · govx.com · rechargecdn.com · cloudfront.net · corso.com · attn.tv
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Job board
- applicantpro
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on positivelytea.com, including 20 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.